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Spendesk raises $38.4 million for its corporate card and expense service

French startup Spendesk has raised another $38.4 million Series B round with existing investor Index Ventures leading the round. The company has raised $49.4 million (€45 million) over the years.

Spendesk is an all-in-one corporate expense and spend management service. It lets you track expenses across your company, empower your employees with a clear approval process and simplify your bookkeeping.

The service essentially works like Revolut or N26, but for corporate needs. After you sign up, you get your own Spendesk account with an IBAN. You can top up that account and define different sets of policies.

For instance, you can set payment limits depending on everyone’s job and define who’s in charge of approving expensive payments. After that, everyone can generate virtual cards for online payments and get a physical card for business travel.

When you’re on the road, you can pay directly using Spendesk just like any corporate card. If you have to pay in cash or with another card, you can take a photo of the receipt from the Spendesk mobile app and get your money back.

Many Spendesk users also leverage the service for other use cases. For instance, you can define a marketing budget and let the marketing team spend it on Facebook or Google ads using a virtual card.

You can also track all your online subscriptions from the Spendesk interface to make sure that you don’t pay for similar tools. If you hire freelancers, you can also upload all your invoices to the platform, export an XML with your outstanding invoices and import it to your banking portal.

Spendesk tries to be smarter than legacy expense solutions. For instance, the company tries to leverage optical character recognition (OCR) to match receipts with payments, autofill the VAT rate, etc.

With today’s funding round, the company plans to open offices in Berlin and London, add more currencies and develop new features. Over the past year, the company went from 20 employees to 120 employees. There are now 1,500 companies using Spendesk in Europe.

Battlefield winner Forethought adds tool to automate support ticket routing

Last year at this time, Forethought won the TechCrunch Disrupt Battlefield competition. A $9 million Series A investment followed last December. Today at TechCrunch Sessions: Enterprise in San Francisco, the company introduced the latest addition to its platform, called Agatha Predictions.

Forethought CEO and co-founder Deon Nicholas said that after launching its original product, Agatha Answers (to provide suggested answers to customer queries), customers were asking for help with the routing part of the process, as well. “We learned that there’s a whole front end of that problem before the ticket even gets to the agent,” he said. Forethought developed Agatha Predictions to help sort the tickets and get them to the most qualified agent to solve the problem.

“It’s effectively an entire tool that helps triage and route tickets. So when a ticket is coming in, it can predict whether it’s a high-priority or low-priority ticket and which agent is best qualified to handle this question. And this all happens before the agent even touches the ticket. This really helps drive efficiencies across the organization by helping to reduce triage time,” Nicholas explained.

The original product (Agatha Answers) is designed to help agents get answers more quickly and reduce the amount of time it takes to resolve an issue. “It’s a tool that integrates into your Help Desk software, indexes your past support tickets, knowledge base articles and other [related content]. Then we give agents suggested answers to help them close questions with reduced handle time,” Nicholas said.

He says that Agatha Predictions is based on the same underlying AI engine as Agatha Answers. Both use Natural Language Understanding (NLU) developed by the company. “We’ve been building out our product, and the Natural Language Understanding engine, the engine behind the system, works in a very similar manner [across our products]. So as a ticket comes in the AI reads it, understands what the customer is asking about, and understands the semantics, the words being used,” he explained. This enables them to automate the routing and supply a likely answer for the issue involved.

Nicholas maintains that winning Battlefield gave his company a jump start and a certain legitimacy it lacked as an early-stage startup. Lots of customers came knocking after the event, as did investors. The company has grown from five employees when it launched last year at TechCrunch Disrupt to 20 today.

Newly renamed Superside raises $3.5M for its outsourced design platform

Superside, a startup aiming to create a premium alternative to the existing crowdsourced design platforms, is announcing that it has raised $3.5 million in new funding.

It’s also adding new features like the ability to work on user interfaces, interaction design and motion graphics. Co-founder and CEO Fredrik Thomassen said this allows the company to offer “a full-service design solution.”

You may have heard about Superside under its old name Konsus . In a blog post, Thomassen explained the recent change in name and branding, writing, “We changed our name and look to align with what we had become: The world’s top team of international designers and creatives.”

He told me Superside was created to address his own frustrations after trying to use marketplaces like 99designs and Fiverr. He argued that there’s a problem with “adverse selection on those platforms.” In other words, “The best people … don’t remain, because they don’t have a career path — they’re fighting with other freelancers to get the jobs.”

Superside, on the other hand, is picky about the designers it works with — it claims to select 100 designers from the more than 50,000 applications it receives each year. But if they are accepted, they’re guaranteed full-time work.

superside step1 orderwizard

Thomassen said the platform is built for large enterprises that have their own design and marketing teams but still need additional support. Customers include Uber, LinkedIn, L’Oreal, Cisco, Santander, Amazon, Walmart Tiffany & Co. Hewlett Packard and Airbus

In addition to choosing good designers, Superside also built a broader project management platform.

“We’re basically automating everything: Finding people, screening people, on-boarding, on-the-job learning, invoicing of customers, project management, all of the nitty gritty,” Thomassen said. “The only thing not automated is design — that’s where the human element and the creativity come in.”

Plus, Thomassen said Superside can turn around a standard piece of artwork in 12 hours: “Nobody else can do what we’re doing in terms of speed.”

The new funding comes from Freestyle Capital, with participation from High Alpha Ventures, Y Combinator and Alliance Ventures.

“We’re very much a mission-driven company,” Thomassen added. “For me, the reason to go to work in the morning is to help build an online labor market and create equal economic opportunity for everyone in the world.”

Top VCs on the changing landscape for enterprise startups

Yesterday at TechCrunch’s Enterprise event in San Francisco, we sat down with three venture capitalists who spend a lot of their time thinking about enterprise startups. We wanted to ask what trends they are seeing, what concerns they might have about the state of the market and, of course, how startups might persuade them to write out a check.

We covered a lot of ground with the investors — Jason Green of Emergence Capital, Rebecca Lynn of Canvas Ventures and Maha Ibrahim of Canaan Partners — who told us, among other things, that startups shouldn’t expect a big M&A event right now, that there’s no first-mover advantage in the enterprise realm and why grit may be the quality that ends up keeping a startup afloat.

On the growth of enterprise startups:

Jason Green: When we started Emergence 15 years ago, we saw maybe a few hundred startups a year, and we funded about five or six. Today, we see over 1,000 a year; we probably do deep diligence on 25.

APIs are the next big SaaS wave

While the software revolution started out slowly, over the past few years it’s exploded and the fastest-growing segment to-date has been the shift towards software as a service or SaaS.

SaaS has dramatically lowered the intrinsic total cost of ownership for adopting software, solved scaling challenges and taken away the burden of issues with local hardware. In short, it has allowed a business to focus primarily on just that — its business — while simultaneously reducing the burden of IT operations.

Today, SaaS adoption is increasingly ubiquitous. According to IDG’s 2018 Cloud Computing Survey, 73% of organizations have at least one application or a portion of their computing infrastructure already in the cloud. While this software explosion has created a whole range of downstream impacts, it has also caused software developers to become more and more valuable.

The increasing value of developers has meant that, like traditional SaaS buyers before them, they also better intuit the value of their time and increasingly prefer businesses that can help alleviate the hassles of procurement, integration, management, and operations. Developer needs to address those hassles are specialized.

They are looking to deeply integrate products into their own applications and to do so, they need access to an Application Programming Interface, or API. Best practices for API onboarding include technical documentation, examples, and sandbox environments to test.

APIs tend to also offer metered billing upfront. For these and other reasons, APIs are a distinct subset of SaaS.

For fast-moving developers building on a global-scale, APIs are no longer a stop-gap to the future—they’re a critical part of their strategy. Why would you dedicate precious resources to recreating something in-house that’s done better elsewhere when you can instead focus your efforts on creating a differentiated product?

Thanks to this mindset shift, APIs are on track to create another SaaS-sized impact across all industries and at a much faster pace. By exposing often complex services as simplified code, API-first products are far more extensible, easier for customers to integrate into, and have the ability to foster a greater community around potential use cases.

Screen Shot 2019 09 06 at 10.40.51 AM

Graphics courtesy of Accel

Billion-dollar businesses building APIs

Whether you realize it or not, chances are that your favorite consumer and enterprise apps—Uber, Airbnb, PayPal, and countless more—have a number of third-party APIs and developer services running in the background. Just like most modern enterprises have invested in SaaS technologies for all the above reasons, many of today’s multi-billion dollar companies have built their businesses on the backs of these scalable developer services that let them abstract everything from SMS and email to payments, location-based data, search and more.

Simultaneously, the entrepreneurs behind these API-first companies like Twilio, Segment, Scale and many others are building sustainable, independent—and big—businesses.

Valued today at over $22 billion, Stripe is the biggest independent API-first company. Stripe took off because of its initial laser-focus on the developer experience setting up and taking payments. It was even initially known as /dev/payments!

Stripe spent extra time building the right, idiomatic SDKs for each language platform and beautiful documentation. But it wasn’t just those things, they rebuilt an entire business process around being API-first.

Companies using Stripe didn’t need to fill out a PDF and set up a separate merchant account before getting started. Once sign-up was complete, users could immediately test the API with a sandbox and integrate it directly into their application. Even pricing was different.

Stripe chose to simplify pricing dramatically by starting with a single, simple price for all cards and not breaking out cards by type even though the costs for AmEx cards versus Visa can differ. Stripe also did away with a monthly minimum fee that competitors had.

Many competitors used the monthly minimum to offset the high cost of support for new customers who weren’t necessarily processing payments yet. Stripe flipped that on its head. Developers integrate Stripe earlier than they integrated payments before, and while it costs Stripe a lot in setup and support costs, it pays off in brand and loyalty.

Checkr is another excellent example of an API-first company vastly simplifying a massive yet slow-moving industry. Very little had changed over the last few decades in how businesses ran background checks on their employees and contractors, involving manual paperwork and the help of 3rd party services that spent days verifying an individual.

Checkr’s API gives companies immediate access to a variety of disparate verification sources and allows these companies to plug Checkr into their existing on-boarding and HR workflows. It’s used today by more than 10,000 businesses including Uber, Instacart, Zenefits and more.

Like Checkr and Stripe, Plaid provides a similar value prop to applications in need of banking data and connections, abstracting away banking relationships and complexities brought upon by a lack of tech in a category dominated by hundred-year-old banks. Plaid has shown an incredible ramp these past three years, from closing a $12 million Series A in 2015 to reaching a valuation over $2.5 billion this year.

Today the company is fueling an entire generation of financial applications, all on the back of their well-built API.

Screen Shot 2019 09 06 at 10.41.02 AM

Graphics courtesy of Accel

Then and now

Accel’s first API investment was in Braintree, a mobile and web payment systems for e-commerce companies, in 2011. Braintree eventually sold to, and became an integral part of, PayPal as it spun out from eBay and grew to be worth more than $100 billion. Unsurprisingly, it was shortly thereafter that our team decided to it was time to go big on the category. By the end of 2014 we had led the Series As in Segment and Checkr and followed those investments with our first APX conference in 2015.

Plaid, Segment, Auth0, and Checkr had only raised Seed or Series A financings! And we are even more excited and bullish on the space. To convey just how much API-first businesses have grown in such a short period of time, we thought it would be useful perspective to share some metrics over the past five years, which we’ve broken out in the two visuals included above in this article.

While SaaS may have pioneered the idea that the best way to do business isn’t to actually build everything in-house, today we’re seeing APIs amplify this theme. At Accel, we firmly believe that APIs are the next big SaaS wave — having as much if not more impact as its predecessor thanks to developers at today’s fastest-growing startups and their preference for API-first products. We’ve actively continued to invest in the space (in companies like, Scale, mentioned above).

And much like how a robust ecosystem developed around SaaS, we believe that one will continue to develop around APIs. Given the amount of progress that has happened in just a few short years, Accel is hosting our second APX conference to once again bring together this remarkable community and continue to facilitate discussion and innovation.

Screen Shot 2019 09 06 at 10.41.10 AM

Graphics courtesy of Accel

Palo Alto Networks intends to acquire Zingbox for $75M

Palo Alto Networks surely loves to buy security startups. Today it added to its growing collection when it announced its intent to acquire IoT security startup Zingbox for $75 million.

The company had raised $23.5 million, according to Crunchbase data. The three co-founders, Xu Zou, May Wang and Jianlin Zeng, will be joining Palo Alto after the sale is official.

With Zingbox, the company gets IoT security chops, something that is increasingly important as companies deploy internet-connected smart devices and sensors. While these tools can greatly benefit customers, they also often carry a huge security risk.

Zingbox, which was founded in 2014, gives Palo Alto Networks a modern cloud-based solution built on a subscription model along with engineering talent to help build out the solution further. Nikesh Arora, chairman and CEO of Palo Alto Networks, certainly sees this.

“The proliferation of IoT devices in enterprises has left customers facing an enormous gap in protection against cybersecurity attacks. With the proposed acquisition of Zingbox, we will provide a first-of-its-kind subscription for our Next-Generation Firewall and Cortex platforms that gives customers the ability to gain control, visibility and security of their connected devices at scale,” Arora said in a statement.

This is the fourth security startup the company has purchased this year. It acquired two companies, nabbing PureSec and Twistlock, on the same day last Spring. Earlier this year, it bought Demisto for $560 million. All of these acquisitions are meant to build up the company’s portfolio of modern security offerings without having to build these kinds of tools in-house from scratch.

BigID announces $50M Series C investment as privacy takes center stage

It turns out GDPR was just the tip of the privacy iceberg. With California’s privacy law coming on line January 1st and dozens more in various stages of development, it’s clear that governments are taking privacy seriously, which means companies have to as well. New York-startup BigID, which has been developing a privacy platform for the last several years, finds itself in a good position to help. Today, the company announced a $50 million Series C.

The round was led by Bessemer Venture Partners with help from SAP.io Fund, Comcast Ventures, Boldstart Ventures, Scale Venture Partners and ClearSky. New investor Salesforce Ventures also participated. Today’s investment brings the total raised to over $96 million, according to Crunchbase.

In addition to the funding, the company is also announcing the formation of a platform of sorts, which will offer a set of privacy services for customers. It includes data discovery, classification and correlation. “We’ve separated the product into some constituent parts. While it’s still sold as a broad-based solution, it’s much more of a platform now in the sense that there’s a core set of capabilities that we heard over and over that customers want,” CEO and co-founder Dimitri Sirota told TechCrunch.

He says that these capabilities really enables customers to see connections in the data across a set of disparate data sources. “There are a lot of products that do the request part, but there’s nobody that’s able to look across your entire data landscape, the hundreds of petabytes, and pick out the data in Salesforce, Workday, AWS, mainframe, and all these places you could have data on [an individual], and show how it’s all tied together,” Sirota explained.

It’s interesting to see the mix of strategic investors and traditional venture capitalists who are investing in the company. The strategics in particular see the privacy landscape as well as anyone, and Sirota says it’s a case of privacy mattering more than ever and his company providing the means to navigate the changing landscape. “Consumers care about privacy, which means legislators care about it, which ultimately means companies have to care about it,” he said. He added, “Strategics, whether they are companies that collect personal data or those that sell to those companies, therefore have an interest in BigID .”

The company has been growing fast and raising money quickly to help it scale to meet demand. Starting in January 2018, it raised $14 million. Just six months later, it raised another $30 million and you can tack on today’s $50 million. Sirota says having money in the bank and seeing these investments helps give enterprise customers confidence that the company is in this for the long haul.

Sirota wouldn’t give an exact valuation, only saying that while the company is not a unicorn, the valuation was a “robust number.” He says the plan now it to keep expanding the platform, and there will be announcements coming soon around partnerships, customers and new capabilities.

Sirota will be appearing at TechCrunch Sessions: Enterprise on September 5th at 11 am on the panel, Cracking the Code: From Startup to Scaleup in Enterprise Software.

Watch TC Sessions: Enterprise live stream right here

TechCrunch is live from San Francisco’s YBCA’s Blue Shield of California Theater, where we’re hosting our first event dedicated to the enterprise. Throughout the day, attendees and viewers can expect to hear from industry experts and partake in discussions about the potential of new technologies like quantum computing and AI, how to deal with the onslaught of security threats, investing in early-stage startups and plenty more

We’ll be joined by some of the biggest names and the smartest and most prescient people in the industry, including Bill McDermott at SAP, Scott Farquhar at Atlassian, Julie Larson-Green at Qualtrics, Wendy Nather at Duo Security, Aaron Levie at Box and Andrew Ng at Landing AI.

Our agenda showcases some of the powerhouses in the space, but also plenty of smaller teams that are building and debunking fundamental technologies in the industry.

AGENDA

Investing with an Eye to the Future
Jason Green (Emergence Capital), Maha Ibrahim (Canaan Partners) and Rebecca Lynn (Canvas Ventures)
9:35 AM – 10:00 AM

In an ever-changing technological landscape, it’s not easy for VCs to know what’s coming next and how to place their bets. Yet, it’s the job of investors to peer around the corner and find the next big thing, whether that’s in AI, serverless, blockchain, edge computing or other emerging technologies. Our panel will look at the challenges of enterprise investing, what they look for in enterprise startups and how they decide where to put their money.


Talking Shop
Scott Farquhar (Atlassian)
10:00 AM – 10:20 AM

With tools like Jira, Bitbucket and Confluence, few companies influence how developers work as much as Atlassian. The company’s co-founder and co-CEO Scott Farquhar will join us to talk about growing his company, how it is bringing its tools to enterprises and what the future of software development in and for the enterprise will look like.


Q&A with Investors 
10:10 AM – 10:40 AM

Your chance to ask questions of some of the greatest investors in enterprise.


Innovation Break: Deliver Innovation to the Enterprise
Monty Gray (Okta), DJ Paoni (
SAP), Sanjay Poonen (VMware) and Shruti Tournatory (Sapphire Ventures)
10:20 AM – 10:40 AM

For startups, the appeal of enterprise clients is not surprising — signing even one or two customers can make an entire business, and it can take just a few hundred to build a $1 billion unicorn company. But while corporate counterparts increasingly look to the startup community for partnership opportunities, making the jump to enterprise sales is far more complicated than scaling up the strategy startups already use to sell to SMBs or consumers. Hear from leaders who have experienced successes and pitfalls through the process as they address how startups can adapt their strategy with the needs of the enterprise in mind. Sponsored by SAP.


Apple in the Enterprise

Susan Prescott (Apple)

10:40 AM – 11:00 AM

Apple’s Susan Prescott has been at the company since the early days of the iPhone, and she has seen the company make a strong push into the enterprise, whether through tooling or via strategic partnerships with companies like IBM, SAP and Cisco.


Box’s Enterprise Journey
Aaron Levie (Box)
11:15 AM – 11:35 AM

Box started life as a consumer file-storage company and transformed early on into a successful enterprise SaaS company, focused on content management in the cloud. Levie will talk about what it’s like to travel the entire startup journey — and what the future holds for data platforms.


Bringing the Cloud to the Enterprise
Mark Russinovich (Microsoft) 

11:35 AM – 12:00 PM

Cloud computing may now seem like the default, but that’s far from true for most enterprises, which often still have tons of legacy software that runs in their own data centers. What does it mean to be all-in on the cloud, which is what Capital One recently accomplished. We’ll talk about how companies can make the move to the cloud easier, what not to do and how to develop a cloud strategy with an eye to the future.


Keeping the Enterprise Secure
Martin Casado (Andreessen Horowitz), Emily Heath (United Airlines) and Wendy Nather (Duo Security)
1:00 PM – 1:25 PM

Enterprises face a litany of threats from both inside and outside the firewall. Now more than ever, companies — especially startups — have to put security first. From preventing data from leaking to keeping bad actors out of your network, enterprises have it tough. How can you secure the enterprise without slowing growth? We’ll discuss the role of a modern CSO and how to move fast… without breaking things.


Keeping an Enterprise Behemoth on Course
Bill McDermott (SAP)

1:25 PM – 1:45 PM

With over $166 billion is market cap, Germany-based SAP is one of the most valuable tech companies in the world today. Bill McDermott took the leadership in 2014, becoming the first American to hold this position. Since then, he has quickly grown the company, in part thanks to a number of $1 billion-plus acquisitions. We’ll talk to him about his approach to these acquisitions, his strategy for growing the company in a quickly changing market and the state of enterprise software in general.


How Kubernetes Changed Everything
Brendan Burns (Microsoft), Tim Hockin (Google Cloud), Craig McLuckie (VMware)
and Aparna Sinha (Google)
1:45 PM – 2:15 PM

You can’t go to an enterprise conference and not talk about Kubernetes, the incredibly popular open-source container orchestration project that was incubated at Google. For this panel, we brought together three of the founding members of the Kubernetes team and the current director of product management for the project at Google to talk about the past, present and future of the project and how it has changed how enterprises think about moving to the cloud and developing software.


Innovation Break: The Future of Data in an Evolving Landscape
Alisa Bergman (Adobe Systems), Jai Das (Sapphire Ventures)
 and Sanjay Kumar (Geospatial Media) moderated by: Nikki Helmer (SAP)
2:15 PM – 2:35 PM

Companies have historically competed by having data in their toolbox, and gleaning insights to make key business decisions. However, increased regulatory and societal scrutiny is requiring companies to rethink this approach. In this session, we explore the challenges and opportunities that businesses will experience as these conversations evolve. Sponsored by SAP.


AI Stakes its Place in the Enterprise
Marco Casalaina (Salesforce)
, Jocelyn Goldfein (Zetta Venture Partners) and Bindu Reddy (Reality Engines)

2:35 PM – 3:00 PM

AI is becoming table stakes for enterprise software as companies increasingly build AI into their tools to help process data faster or make more efficient use of resources. Our panel will talk about the growing role of AI in enterprise for companies big and small.


Q&A with Founders
3:00 PM – 3:30 PM

Your chance to ask questions of some of the greatest startup minds in enterprise technology.


The Trials and Tribulations of Experience Management
Amit Ahuja (Adobe), Julie Larson-Green (Qualtrics) and Peter Reinhardt (Segment)
3:15 PM – 3:40 PM

As companies gather more data about their customers, it should theoretically improve the customer experience, buy myriad challenges face companies as they try to pull together information from a variety of vendors across disparate systems, both in the cloud and on prem. How do you pull together a coherent picture of your customers, while respecting their privacy and overcoming the technical challenges? We’ll ask a team of experts to find out.


Innovation Break: Identifying Overhyped Technology Trends
James Allworth (
Cloudflare), George Mathew (Kespry) and Max Wessel (SAP)
3:40 PM – 4:00 PM

For innovation-focused businesses, deciding which technology trends are worth immediate investment, which trends are worth keeping on the radar and which are simply buzzworthy can be a challenging gray area to navigate and may ultimately make or break the future of a business. Hear from these innovation juggernauts as they provide their divergent perspectives on today’s hottest trends, including Blockchain, 5G, AI, VR and more. Sponsored by SAP.


Fireside Chat
Andrew Ng (Landing AI)
4:00 PM – 4:20 PM

Few technologists have been more central to the development of AI in the enterprise than Andrew Ng. With Landing AI and the backing of many top venture firms, Ng has the foundation to develop and launch the AI companies he thinks will be winners. We will talk about where Ng expects to see AI’s biggest impacts across the enterprise.


The Quantum Enterprise
Jim Clarke (Intel), Jay Gambetta (IBM)
and Krysta Svore (Microsoft)
4:20 PM – 4:45 PM

While we’re still a few years away from having quantum computers that will fulfill the full promise of this technology, many companies are already starting to experiment with what’s available today. We’ll talk about what startups and enterprises should know about quantum computing today to prepare for tomorrow.


Overcoming the Data Glut
Benoit Dageville (Snowflake), Ali Ghodsi (Databricks) and Murli Thirumale (Portworx)
4:45 PM – 5:10 PM

There is certainly no shortage of data in the enterprise these days. The question is how do you process it and put it in shape to understand it and make better decisions? Our panel will discuss the challenges of data management and visualization in a shifting technological landscape where the term “big data” doesn’t begin to do the growing volume justice.


Atlassian launches free tiers for all its cloud products, extends premium pricing plan

At our TC Sessions: Enterprise event, Atlassian co-CEO Scott Farquhar today announced a number of updates to how the company will sell its cloud-based services. These include the launch of new premium plans for more of its products, as well as the addition of a free tier for all of the company’s services that didn’t already offer one. Atlassian now also offers discounted cloud pricing for academic institutions and nonprofit organizations.

The company previously announced its premium plans for Jira Software Cloud and Confluence Cloud. Now, it is adding Jira Service Desk to this lineup, and chances are it’ll add more of its services over time. The premium plan adds a 99.9% update SLA, unlimited storage and additional support. Until now, Atlassian sold these products solely based on the number of users, but didn’t offer a specific enterprise plan.

As Harsh Jawharkar, the head of go-to-market for Cloud Platform at Atlassian, told me, many of its larger customers, who often ran the company’s products on their own servers before, are now looking to move to the cloud and hand over to Atlassian the day-to-day operations of these services. That’s in part because they are more comfortable with the idea of moving to the cloud at this point — and because Atlassian probably knows how to run its own services better than anybody else. 

For these companies, Atlassian is also introducing a number of new features today. Those include soon-to-launch data residency controls for companies that need to ensure that their data stays in a certain geographic region, as well as the ability to run Jira and Confluence Cloud behind customized URLs that align with a company’s brand, which will launch in early access in 2020. Maybe more important, though, are features to Atlassian Access, the company’s command center that helps enterprises manage its cloud products. Access now supports single sign-on with Google Cloud Identity and Microsoft Active Directory Federation Services, for example. The company is also partnering with McAfee and Bitglass to offer additional advanced security features and launch a cross-product audit log. Enterprise admins will also soon get access to a new dashboard that will help them understand how Atlassian’s tools are being used across the organization.

But that’s not all. The company is also launching new tools to make customer migration to its cloud products easier, with initial support for Confluence and Jira support coming later this year. There’s also new extended cloud trial licenses, which a lot of customers have asked for, Jawharkar told me, because the relatively short trial periods the company previously offered weren’t quite long enough for companies to fully understand their needs.

This is a big slew of updates for Atlassian — maybe its biggest enterprise-centric release since the company’s launch. It has clearly reached a point where it had to start offering these enterprise features if it wanted to grow its market and bring more of these large companies on board. In its early days, Atlassian mostly grew by selling directly to teams within a company. These days, it has to focus a bit more on selling to executives as it tries to bring more enterprises on board — and those companies have very specific needs that the company didn’t have to address before. Today’s launches clearly show that it is now doing so — at least for its cloud-based products.

The company isn’t forgetting about other users either, though. It’ll still offer entry-level plans for smaller teams and it’s now adding free tiers to products like Jira Software, Confluence, Jira Service Desk and Jira Core. They’ll join Trello, Bitbucket and Opsgenie, which already feature free versions. Going forward, academic institutions will receive 50% off their cloud subscriptions and nonprofits will receive 75% off.

It’s obvious that Atlassian is putting a lot of emphasis on its cloud services. It’s not doing away with its self-hosted products anytime, but its focus is clearly elsewhere. The company itself started this process a few years ago and a lot of this work is now coming to fruition. As Anu Bharadwaj, the head of Cloud Platform at Atlassian, told me, this move to a fully cloud-native stack enabled many of today’s announcements, and she expects that it’ll bring a lot of new customers to its cloud-based services.  

Shared inbox startup Front adds WhatsApp support

Front, the company that lets you manage your inboxes as a team, is adding one more channel, WhatsApp. Starting today, you can read and reply to people contacting you through WhatsApp.

This feature is specifically targeted at users of WhatsApp Business. You can get a business phone number through Twilio and then hand out that number to your customers.

After that, you can see the messages coming in Front and treat them like any Front message. In particular, you can assign conversations to a specific team members so that your customers get a relevant answer as quickly as possible. If you need more information, Front integrates with popular CRMs, such as Salesforce, Pipedrive and HubSpot.

You can also discuss with other teammates before sending a reply to your customer. It works like any chat interface — you can at-mention your coworkers and start an in-line chat in the middle of a WhatsApp thread. When you’re ready to answer, you can hit reply and send a WhatsApp message.

Front started with generic email addresses, such as sales@yourcompany or jobs@yourcompany. But the company has added more channels over time, such as Facebook, Twitter, website chat and text messages.

If you’ve already been using Front with text messages, you can now easily add WhatsApp and use the same service for that new channel.

WhatsApp sync