With MapR fire sale, Hadoop’s promise has fallen on hard times

If you go back about a decade, Hadoop was hot and getting hotter. It was a platform for processing big data, just as big data was emerging from the domain of a few web-scale companies to one where every company was suddenly concerned about processing huge amounts of data. The future was bright, an open source project with a bunch of startups emerging to fulfill that big data promise in the enterprise.

Three companies in particular emerged out of that early scrum — Cloudera, Hortonworks and MapR — and between them raised more than $1.5 billion. The lion’s share of that went to Cloudera in one massive chunk when Intel Capital invested a whopping $740 million in the company. But times have changed.

2018 china ipos

Via TechCrunch, Crunchbase, Infogram

Falling hard

Just yesterday, HPE bought the assets of MapR, a company that had raised $280 million. The deal was pegged at under $50 million, according to multiple reports. That’s not what you call a healthy return on investment.

Learn how enterprise startups win big deals at TechCrunch’s Enterprise show on Sept. 5

Big companies today may want to look and feel like startups, but when it comes to the way they approach buying new enterprise solutions, especially from new entrants, they still often act like traditional enterprise behemoths. But from the standpoint of a true startup, closing deals with just a few big customers is critical to success. At our much-anticipated inaugural TechCrunch Sessions: Enterprise event in San Francisco on September 5, Okta’s Monty Gray, SAP’s DJ Paoni, VMware’s Sanjay Poonen and Sapphire Venture’s Shruti Tournatory will discuss ways for startups to adapt their strategies to gain more enterprise customers (p.s. early-bird tickets end in 48 hours — book yours here).

This session is sponsored by SAP, the lead sponsor for the event.

Monty Gray is Okta’s senior vice president and head of Corporate Development. In this role, he is responsible for driving the company’s growth initiatives, including mergers and acquisitions. That role gives him a unique vantage point of the enterprise startup ecosystem, all from the perspective of an organization that went through the process of learning how to sell to enterprises itself. Prior to joining Okta, Gray served as the senior vice president of Corporate Development at SAP.

Sanjay Poonen joined VMware in August 2013, and is responsible for worldwide sales, services, alliances, marketing and communications. Prior to SAP, Poonen held executive roles at Symantec, VERITAS and Informatica, and he began his career as a software engineer at Microsoft, followed by Apple.

SAP’s DJ Paoni has been working in the enterprise technology industry for over two decades. As president of SAP North America, Paoni is responsible for the strategy, day-to-day operations and overall customer success in the United States and Canada.

These three industry executives will be joined onstage by Sapphire Venture’s Shruti Tournatory, who will provide the venture capitalist’s perspective. She joined Sapphire Ventures in 2014 and leads the firm’s CXO platform, a network of Fortune CIOs, CTOs and digital executives. She got her start in the industry as an analyst for IDC, before joining SAP and leading product for its business travel solution.

Grab your early-bird tickets today before we sell out. Early-bird sales end after this Friday, so book yours now and save $100 on tickets before prices increase. If you’re an early-stage enterprise startup you can grab a startup demo table for just $2K here. Each table comes with four tickets and a great location for you to showcase your company to investors and new customers.

Salesforce is acquiring ClickSoftware for $1.35B

Another day, another Salesforce acquisition. Just days after closing the hefty $15.7 billion Tableau deal, the company opened its wallet again, this time announcing it has bought field service software company ClickSoftware for a tidy $1.35 billion.

This one could help beef up the company’s field service offering, which falls under the Service Cloud umbrella. In its June earnings report, the company reported that Service Cloud crossed the $1 billion revenue threshold for the first time. This acquisition is designed to keep those numbers growing.

“Our acquisition of ClickSoftware will not only accelerate the growth of Service Cloud, but drive further innovation with Field Service Lightning to better meet the needs of our customers,” Bill Patterson, EVP and GM of Salesforce Service Cloud said in a statement announcing the deal.

ClickSoftware is actually older than Salesforce having been founded in 1997. The company went public in 2000, and remained listed until it went private again in 2015 in a deal with private equity company Francisco Partners, which bought it for $438 million. Francisco did alright for itself, holding on to the company for four years before more than doubling its money.

The deal is expected to close in the fall and is subject to the normal regulatory approval process.

Google and Twitter are using AMD’s new EPYC Rome processors in their datacenters

AMD announced that Google and Twitter are among the companies now using EPYC Rome processors during a launch event for the 7nm chips today. The release of EPYC Rome marks a major step in AMD’s processor war with Intel, which said last month that its own 7nm chips, Ice Lake, won’t be available until 2021 (though it is expected to release its 10nm node this year).

Intel is still the biggest datacenter processor maker by far, however, and also counts Google and Twitter among its customers. But AMD’s latest releases and its strategy of undercutting competitors with lower pricing have quickly transformed it into a formidable rival.

Google has used other AMD chips before, including in its “Millionth Server,” built in 2008, and says it is now the first company to use second-generation EPYC chips in its datacenters. Later this year, Google will also make virtual machines that run on the chips available to Google Cloud customers.

In a press statement, Bart Sano, Google vice president of engineering, said “AMD 2nd Gen Epyc processors will help us continue to do what we do best in our datacenters: innovate. Its scalable compute, memory and I/O performance will expand out ability to drive innovation forward in our infrastructure and will give Google Cloud customers the flexibility to choose the best VM for their workloads.”

Twitter plans to begin using EPYC Rome in its datacenter infrastructure later this year. Its senior director of engineering, Jennifer Fraser, said the chips will reduce the energy consumption of its datacenters. “Using the AMD EPYC 7702 processor, we can scale out our compute clusters with more cores in less space using less power, which translates to 25% lower [total cost of ownership] for Twitter.”

In a comparison test between 2-socket Intel Xeon 6242 and AMD EPYC 7702P processors, AMD claimed that its chips were able to reduce total cost of ownership by up to 50% across “numerous workloads.” AMD EPYC Rome’s flagship is the 64-core, 128-thread 7742 chip, with a 2.25 base frequency, 225 default TDP and 256MB of total cache, starts at $6,950.

Who Owns Your Wireless Service? Crooks Do.

Incessantly annoying and fraudulent robocalls. Corrupt wireless company employees taking hundreds of thousands of dollars in bribes to unlock and hijack mobile phone service. Wireless providers selling real-time customer location data, despite repeated promises to the contrary. A noticeable uptick in SIM-swapping attacks that lead to multi-million dollar cyberheists.

If you are somehow under the impression that you — the customer — are in control over the security, privacy and integrity of your mobile phone service, think again. And you’d be forgiven if you assumed the major wireless carriers or federal regulators had their hands firmly on the wheel.

No, a series of recent court cases and unfortunate developments highlight the sad reality that the wireless industry today has all but ceded control over this vital national resource to cybercriminals, scammers, corrupt employees and plain old corporate greed.

On Tuesday, Google announced that an unceasing deluge of automated robocalls had doomed a feature of its Google Voice service that sends transcripts of voicemails via text message.

Google said “certain carriers” are blocking the delivery of these messages because all too often the transcripts resulted from unsolicited robocalls, and that as a result the feature would be discontinued by Aug. 9. This is especially rich given that one big reason people use Google Voice in the first place is to screen unwanted communications from robocalls, mainly because the major wireless carriers have shown themselves incapable or else unwilling to do much to stem the tide of robocalls targeting their customers.

AT&T in particular has had a rough month. In July, the Electronic Frontier Foundation (EFF) filed a class action lawsuit on behalf of AT&T customers in California to stop the telecom giant and two data location aggregators from allowing numerous entities — including bounty hunters, car dealerships, landlords and stalkers — to access wireless customers’ real-time locations without authorization.

And on Monday, the U.S. Justice Department revealed that a Pakistani man was arrested and extradited to the United States to face charges of bribing numerous AT&T call-center employees to install malicious software and unauthorized hardware as part of a scheme to fraudulently unlock cell phones.

Ars Technica reports the scam resulted in millions of phones being removed from AT&T service and/or payment plans, and that the accused allegedly paid insiders hundreds of thousands of dollars to assist in the process.

We should all probably be thankful that the defendant in this case wasn’t using his considerable access to aid criminals who specialize in conducting unauthorized SIM swaps, an extraordinarily invasive form of fraud in which scammers bribe or trick employees at mobile phone stores into seizing control of the target’s phone number and diverting all texts and phone calls to the attacker’s mobile device.

Late last month, a federal judge in New York rejected a request by AT&T to dismiss a $224 million lawsuit over a SIM-swapping incident that led to $24 million in stolen cryptocurrency.

The defendant in that case, 21-year-old Manhattan resident Nicholas Truglia, is alleged to have stolen more than $80 million from victims of SIM swapping, but he is only one of many individuals involved in this incredibly easy, increasingly common and lucrative scheme. The plaintiff in that case alleges that he was SIM-swapped on two different occasions, both allegedly involving crooked or else clueless employees at AT&T wireless stores.

And let’s not forget about all the times various hackers figured out ways to remotely use a carrier’s own internal systems for looking up personal and account information on wireless subscribers.

So what the fresh hell is going on here? And is there any hope that lawmakers or regulators will do anything about these persistent problems? Gigi Sohn, a distinguished fellow at the Georgetown Institute for Technology Law and Policy, said the answer — at least in this administration — is probably a big “no.”

“The takeaway here is the complete and total abdication of any oversight of the mobile wireless industry,” Sohn told KrebsOnSecurity. “Our enforcement agencies aren’t doing anything on these topics right now, and we have a complete and total breakdown of oversight of these incredibly powerful and important companies.”

Aaron Mackey, a staff attorney at the EFF, said that on the location data-sharing issue, federal law already bars the wireless carriers from sharing this with third parties without the expressed consent of consumers.

“What we’ve seen is the Federal Communications Commission (FCC) is well aware of this ongoing behavior about location data sales,” Mackey said. “The FCC has said it’s under investigation, but there has been no public action taken yet and this has been going on for more than a year. The major wireless carriers are not only violating federal law, but they’re also putting people in harm’s way. There are countless stories of folks being able to pretend to be law enforcement and gaining access to information they can use to assault and harass people based on the carriers making location data available to a host of third parties.”

On the issue of illegal SIM swaps, Wired recently ran a column pointing to a solution that many carriers in Africa have implemented which makes it much more difficult for SIM swap thieves to ply their craft.

“The carrier would set up a system to let the bank query phone records for any recent SIM swaps associated with a bank account before they carried out a money transfer,” wrote Wired’s Andy Greenberg in April. “If a SIM swap had occurred in, say, the last two or three days, the transfer would be blocked. Because SIM swap victims can typically see within minutes that their phone has been disabled, that window of time let them report the crime before fraudsters could take advantage.”

So far, there is zero indication that the U.S.-based mobile carriers are paying any attention.

In terms of combating the deluge of robocalls, Sohn says we already have a workable approach to arresting these nuisance calls: It’s an authentication procedure known as “SHAKEN/STIR,” and it is premised on the idea that every phone has a certificate of authenticity attached to it that can be used to validate if the call is indeed originating from the number it appears to be calling from.

Under a SHAKEN/STIR regime, anyone who is spoofing their number (and most of these robocalls are spoofed to appear as though they come from a number that is in the same prefix as yours) gets automatically blocked.

Unfortunately, Sohn said, the FCC has allowed the wireless carriers to adopt this approach voluntarily. And — shocker — most of them haven’t, or else they are charging a premium for it.

“The FCC could make the carriers provide robocall apps for free to customers, but they’re not,” Sohn said. “The carriers instead are turning around and charging customers extra for this service. There was a fairly strong anti-robocalls bill that passed the House, but it’s now stuck in the legislative graveyard that is the Senate.”

What about the prospects of any kind of major overhaul to the privacy laws in this country that might give consumers more say over who can access their private data and what recourse they may have when companies entrusted with that information screw up?

Sohn said there are few signs that anyone in Congress is seriously championing consumer privacy as a major legislative issue. Most of the nascent efforts to bring privacy laws in the United States into the 21st Century she said are interminably bogged down on two sticky issues: Federal preemption of stronger state laws, and the ability of consumers to bring a private right of civil action in the courts against companies that violate those provisions.

“It’s way past time we had a federal privacy bill,” Sohn said. “Companies like Facebook and others are practically begging for some type of regulatory framework on consumer privacy, yet this congress can’t manage to put something together. To me it’s incredible we don’t even have a discussion draft yet. There’s not even a bill that’s being discussed and debated. That is really pitiful, and the closer we get to elections, the less likely it becomes because nobody wants to do anything that upsets their corporate contributions. And, frankly, that’s shameful.”

Cybereason raises $200 million for its enterprise security platform

Cybereason, which uses machine learning to increase the number of endpoints a single analyst can manage across a network of distributed resources, has raised $200 million in new financing from SoftBank Group and its affiliates. 

It’s a sign of the belief that SoftBank has in the technology, since the Japanese investment firm is basically doubling down on commitments it made to the Boston-based company four years ago.

The company first came to our attention five years ago when it raised a $25 million financing from investors, including CRV, Spark Capital and Lockheed Martin.

Cybereason’s technology processes and analyzes data in real time across an organization’s daily operations and relationships. It looks for anomalies in behavior across nodes on networks and uses those anomalies to flag suspicious activity.

The company also provides reporting tools to inform customers of the root cause, the timeline, the person involved in the breach or breaches, which tools they use and what information was being disseminated within and outside of the organization.

For co-founder Lior Div, Cybereason’s work is the continuation of the six years of training and service he spent working with the Israeli army’s 8200 Unit, the military incubator for half of the security startups pitching their wares today. After his time in the military, Div worked for the Israeli government as a private contractor reverse-engineering hacking operations.

Over the last two years, Cybereason has expanded the scope of its service to a network that spans 6 million endpoints tracked by 500 employees, with offices in Boston, Tel Aviv, Tokyo and London.

“Cybereason’s big data analytics approach to mitigating cyber risk has fueled explosive expansion at the leading edge of the EDR domain, disrupting the EPP market. We are leading the wave, becoming the world’s most reliable and effective endpoint prevention and detection solution because of our technology, our people and our partners,” said Div, in a statement. “We help all security teams prevent more attacks, sooner, in ways that enable understanding and taking decisive action faster.”

The company said it will use the new funding to accelerate its sales and marketing efforts across all geographies and push further ahead with research and development to make more of its security operations autonomous.

“Today, there is a shortage of more than three million level 1-3 analysts,” said Yonatan Striem-Amit, chief technology officer and co-founder, Cybereason, in a statement. “The new autonomous SOC enables SOC teams of the future to harness technology where manual work is being relied on today and it will elevate  L1 analysts to spend time on higher value tasks and accelerate the advanced analysis L3 analysts do.”

Most recently the company was behind the discovery of Operation SoftCell, the largest nation-state cyber espionage attack on telecommunications companies. 

That attack, which was either conducted by Chinese-backed actors or made to look like it was conducted by Chinese-backed actors, according to Cybereason, targeted a select group of users in an effort to acquire cell phone records.

As we wrote at the time:

… hackers have systematically broken in to more than 10 cell networks around the world to date over the past seven years to obtain massive amounts of call records — including times and dates of calls, and their cell-based locations — on at least 20 individuals.

Researchers at Boston-based Cybereason, who discovered the operation and shared their findings with TechCrunch, said the hackers could track the physical location of any customer of the hacked telcos — including spies and politicians — using the call records.

Lior Div, Cybereason’s co-founder and chief executive, told TechCrunch it’s “massive-scale” espionage.

Call detail records — or CDRs — are the crown jewels of any intelligence agency’s collection efforts. These call records are highly detailed metadata logs generated by a phone provider to connect calls and messages from one person to another. Although they don’t include the recordings of calls or the contents of messages, they can offer detailed insight into a person’s life. The National Security Agency  has for years controversially collected the call records of Americans from cell providers like AT&T and Verizon (which owns TechCrunch), despite the questionable legality.

It’s not the first time that Cybereason has uncovered major security threats.

Back when it had just raised capital from CRV and Spark, Cybereason’s chief executive was touting its work with a defense contractor who’d been hacked. Again, the suspected culprit was the Chinese government.

As we reported, during one of the early product demos for a private defense contractor, Cybereason identified a full-blown attack by the Chinese — 10,000 thousand usernames and passwords were leaked, and the attackers had access to nearly half of the organization on a daily basis.

The security breach was too sensitive to be shared with the press, but Div says that the FBI was involved and that the company had no indication that they were being hacked until Cybereason detected it.

Apple subsidiary FileMaker Inc. changes its name (back) to Claris

Remember Claris, the 1987 Apple spin-off that made applications like MacWrite, MacPaint and FileMaker? In 1998, Apple brought all of those products in-house again, with the exception of the low-code application platform FileMaker . With that move, Claris changed its name to FileMaker Inc. Today, however, the Claris name rises from the dead, as FileMaker Inc. is changing its name to Claris International. The name of the FileMaker product itself, though, remains the same.

As FileMaker Claris CEO Brad Freitag, who recently took over this role from Dominique Goupil, told me, the reason for this move is because the company is starting to look beyond its core FileMaker product. “We’re accelerating our vision and our strategy,” he said. “We’ve described our vision for a long time as making powerful technology accessible to everyone. And with the leadership change, we are really asserting a more aggressive posture in bringing that product roadmap to life.”

Brad

Claris CEO Brad Freitag

To put a point on this and clarify its strategy, Claris is also using today’s announcement to launch Claris Connect, a tool for integrating various cloud services and automating workflows between them. With this, Claris also confirmed the previously reported acquisition of Stamplay, a small Italian startup that makes tools for connecting the APIs of various enterprise tools. Claris Connect is going to be the second product in Claris’ lineup, with FileMaker remaining its flagship product.

FileMaker, the product, currently serves more than a million end users who work at about 50,000 different companies. The company has great brand recognition and has been profitable for more than 80 consecutive quarters, Freitag said, but with its foray into workflow and business process automation, it was time to look for a different brand name.

Although low-code/no-code has been a growing buzzword in the industry for a few years now, FileMaker didn’t really make any waves. That, too, is going to change a bit, it seems, as Freitag actually hopes to expand the business significantly. “As we look out five years, we see multiplying the user community by at least 3x and there’s a pretty clear path to getting there,” he said. “If you look at our business, we’re over 50% outside of the U.S. The market opportunities for us exist in the Americas, as well as Europe and Asia.”

Claris logo rgb blk

Freitag admits that FileMaker was “relatively modest” in its go-to-market posture, so it will expand its brand and category awareness efforts. Chances are then, you’ll hear the Claris and FileMaker names a bit more often going forward (and Freitag stressed that the company remains “100% committed to the FileMaker platform”).

Claris also expects to expand its product offerings going forward — and that may include additional acquisitions. “We are investing heavily in organic innovation as we expand the product lines — and we are open to additional acquisitions,” he said.

FileMaker Inc./Claris is making this move while the overall market for products like FileMaker continues to grow. That’s something Freitag hopes to capitalize on as the company looks ahead. What exactly that will look like remains to be seen, but Freitag noted that the kind of next-generation platform will go beyond the kind of database-driven applications FileMaker itself is known for today and focus on services that support workflow applications. He also believes there is an opportunity for IoT solutions under the Claris brand and maybe, in the long run, augmented reality applications.

Slack makes some key security enhancements

As Slack makes its way deeper into the enterprise, it needs to layer on more sophisticated security measures like the encryption key management feature it released last year. Today, the company published a blog post outlining its latest security strategy, and while it still doesn’t include end-to-end encryption of Slack messaging, it is a big step forward.

For many companies, there is a minimum level of security they will require before they use a tool like Slack company-wide, and this is particularly true for regulated industries. Slack is trying to answer some of these concerns with today’s post.

As for end-to-end (E2E) encryption, Slack believes it would adversely affect the user experience and says there hasn’t been a lot of customer demand for it so far. “If we were to add E2E encryption, it would result in limited functionality in Slack. With EKM (encryption key management), you gain cryptographic controls, providing visibility and opportunity for key revocation with granularity, control and no sacrifice to user experience,” a Slack spokesperson told TechCrunch.

Today, the company provides the ability for admins to require Touch ID or Face ID or to enter a passcode on a mobile device. In addition, if a user reports a device stolen, admins can wipe Slack conversations remotely, although this is currently only available through an API.

What they have coming soon is a new administrative dashboard, where admins can manage all of this kind of security in a single place. They will even be able to detect if a person is using a jail-broken phone and shut down access to the phone. In addition, they will be able to force upgrades to the latest version of Slack by not allowing access until the person downloads the latest version.

Later this year, admins will be able to block files downloaded from Slack desktop that come from outside of a set of pre-approved IP addresses. And on the mobile side, they will be able to force file links to open in an approved browser.

All of these features are designed to make administrators feel more comfortable using Slack in a secure and reliable way. One of Slack’s big strengths is its ability to integrate with other pieces of the enterprise software ecosystem, but companies still want control over what files are shared and how they open across devices. These new tools go a long way toward easing those types of concerns.

72 hours left on early-bird pricing to TC Sessions: Enterprise 2019

Synchronize your Fitbits, people. You have 72 hours left to get your fiscal fitness on. Three days to save $100 on tickets to TC Sessions: Enterprise 2019 in San Francisco on September 5. Buy your early-bird ticket by August 9 at 11:59 p.m. (PT) and then go back to counting your steps.

We say with confidence that no tech category’s more competitive than enterprise software. The gigantic, $500 billion market generates a constant flow of multibillion-dollar acquisitions every year. And it takes a special kind of fierce early-stage enterprise startup to jump in, invent new services and shake up old-school incumbents.

More than 1,000 attendees will be in the house to explore this rich, complex topic, TechCrunch-style. Our editors will interview top titans in the enterprise world — like SAP CEO, Bill McDermott; Atlassian co-founder, Scott Farquhar; and Jocelyn Goldfein, managing director at Zetta Venture Partners. They’ll also tap rising founders of upstart startups.

The enterprise just can’t get enough of AI, but large companies face a huge challenge: packaging all that data in machine learning models — a necessary element for using AI to automate processes. That’s why we’re especially excited that Bindu Reddy, co-founder and CEO at RealityEngines, will join us onstage.

Her company aims to create research-driven cloud services to reduce some of the inherent complexity of working with AI tools. Reddy, along with investor Jocelyn Goldfein, a managing director at Zetta Venture Partners, and others will talk about the growing role of AI in the enterprise.

That’s just the tip of the Enterprise iceberg. More than 20 interviews, panel discussions, Q&As and breakout sessions will cover a wide range of technologies, including intelligent marketing automation, the cloud, Kubernetes and even quantum and blockchain. Peruse the agenda to see what else we have in store for you.

Early-bird pricing for TC Sessions: Enterprise 2019 ends in just 72 hours. Buy your ticket by August 9 at 11:59 p.m. (PT) and you’ll save $100. But wait, there’s more — for every ticket you buy, we’ll register you for a free Expo-only pass to TechCrunch Disrupt SF 2019. Now that’s fiscal fitness.

Is your company interested in sponsoring or exhibiting at TC Sessions: Enterprise? Contact our sponsorship sales team by filling out this form.

Quantum computing is coming to TC Sessions: Enterprise on Sept. 5

Here at TechCrunch, we like to think about what’s next, and there are few technologies quite as exotic and futuristic as quantum computing. After what felt like decades of being “almost there,” we now have working quantum computers that are able to run basic algorithms, even if only for a very short time. As those times increase, we’ll slowly but surely get to the point where we can realize the full potential of quantum computing.

For our TechCrunch Sessions: Enterprise event in San Francisco on September 5, we’re bringing together some of the sharpest minds from some of the leading companies in quantum computing to talk about what this technology will mean for enterprises (p.s. early-bird ticket sales end this Friday). This could, after all, be one of those technologies where early movers will gain a massive advantage over their competitors. But how do you prepare yourself for this future today, while many aspects of quantum computing are still in development?

IBM’s quantum computer demonstrated at Disrupt SF 2018

Joining us onstage will be Microsoft’s Krysta Svore, who leads the company’s Quantum efforts; IBM’s Jay Gambetta, the principal theoretical scientist behind IBM’s quantum computing effort; and Jim Clarke, the director of quantum hardware at Intel Labs.

That’s pretty much a Who’s Who of the current state of quantum computing, even though all of these companies are at different stages of their quantum journey. IBM already has working quantum computers, Intel has built a quantum processor and is investing heavily into the technology and Microsoft is trying a very different approach to the technology that may lead to a breakthrough in the long run but that is currently keeping it from having a working machine. In return, though, Microsoft has invested heavily into building the software tools for building quantum applications.

During the panel, we’ll discuss the current state of the industry, where quantum computing can already help enterprises today and what they can do to prepare for the future. The implications of this new technology also go well beyond faster computing (for some use cases); there are also the security issues that will arise once quantum computers become widely available and current encryption methodologies become easily breakable.

The early-bird ticket discount ends this Friday, August 9. Be sure to grab your tickets to get the max $100 savings before prices go up. If you’re a startup in the enterprise space, we still have some startup demo tables available! Each demo table comes with four tickets to the show and a high-visibility exhibit space to showcase your company to attendees — learn more here.