Axis Security launched last year with the idea of helping customers enable contractors and third parties to remotely access a company’s systems in a safe way, but when the pandemic hit, they saw another use case, one which had been on their road map: helping keep systems secure when employees were working from home.

Today, the company announced a $32 million Series B investment led by Canaan Partners, with participation from existing investors Ten Eleven Ventures and Cyberstarts. Today’s round brings the total raised to $49 million, according to Axis.

Gil Azrielant, co-founder and CTO, says that the company was able to make the shift to a work from home security scenario so quickly because it had built the product from the ground up to support this vision eventually. The pandemic just accelerated that approach.

“We decided to focus on third parties and contractors at first, but we saw where the puck was going and definitely [designed] the infrastructure to become a full-blown, secure access product. So the infrastructure was there, and we just had to add a few things that were planned for later,” Azrielant told TechCrunch.

He says that the company’s product uses the notion of Zero Trust, which, as the name suggests, assumes you can’t trust anyone on your system, and work from there. Using a rules-based engine, customers can create a secure environment based on your role.

“What you can see, or what you can do, or what you can download or get to is fully controlled by our Application Access Cloud. This is based on what device you’re using, where you are, who you are, what role you’re in, and what you usually do and don’t do to determine the level of access you are going to get,” he said.

As the startup emerged from stealth last March just three days after the pandemic shutdown began in California, it had two main customers — a hotel chain and a pharmaceutical company — and CEO Dor Knafo says that as COVID took hold, “necessity became the mother of adoption.”

He added, “Both accounts came to us and asked us to start pursuing all these employee access use cases, and to us that was incredible because that gave them the push they needed to see the [remote access] vision just as vividly as we do,” he said. Today it has added to that initial pair, and, while it wouldn’t share an exact number, it reports it has tens of customers.

Today, the startup has 38 employees almost evenly split between San Mateo, California and Tel Aviv, Israel, with plans to accelerate hiring to reach 100 people next year. As the company scales, Knafo says that he is trying to build a more diverse group as it moves to hire more people in the coming year.

“Today, we have incentive internally to help us hire in a more diverse way. We invest heavily in that, and we continue to [keep that at top of mind] for everyone in the company,” Knafo said.

Azrielant added that the pandemic has shown employees don’t have to be located near the offices, which have been closed for much of this year, and that opens up more possibilities to build a more diverse workforce because they can hire from anywhere.

With a product that has much utility right now, the company will be using the new influx of cash to help build out its sales and marketing operations and expand sales outside of North America.

“With COVID accelerating and with a shift to work from anywhere, we’ll definitely focus on bringing our products to more enterprises, which are facing this urgent challenge of working from home,” Knafo said.

Twilio’s annual customer conference was supposed to happen in May, but like everyone else who had live events scheduled for this year, it ran smack-dab into COVID-19 and was forced to cancel. That left the company wondering how to reimagine the event online. It began an RFP process to find a vendor to help, but eventually concluded it could use its own APIs and built a platform on its own.

That’s a pretty bold move, but one of the key issues facing Twilio was how to recreate the in-person experience of the show floor where people could chat with specific API experts. After much internal deliberation, they realized that was what their communication API products were designed to do.

Once they committed to going their own way, they began a long process that involved figuring out must-have features, building consensus in the company, creating a development and testing cycle and finding third-party partnerships to help them when they ran into the limitations of their own products.

All that work culminates this week when Twilio holds its annual Signal Conference online Wednesday and Thursday. We spoke to In-Young Chang, director of experience at Twilio, to learn how this project came together.

Chang said once the decision was made to go virtual, the biggest issue for them (and for anyone putting on a virtual conference) was how to recreate that human connection that is a natural part of the in-person conference experience.

The company’s first step was to put out a request for proposals with event software vendors. She said that the problem was that these platforms hadn’t been designed for the most part to be fully virtual. At best, they had a hybrid approach, where some people attended virtually, but most were there in person.

“We met with a lot of different vendors, vendors that a lot of big tech companies were using, but there were pros to some of them, and then cons to others, and none of them truly fit everything that we needed, which was connecting our customers to product experts [like we do at our in-person conferences],” Chang told TechCrunch.

Even though they had winnowed the proposals down to a manageable few, they weren’t truly satisfied with what the event software vendors were offering, and they came to a realization.

“Either we find a vendor who can do this fully custom in three months’ time, or [we do it ourselves]. This is what we do. This is in our DNA, so we can make this happen. The hard part became how do you prioritize because once we made the conference fully software-based, the possibilities were endless,” she said.

All of this happened pretty quickly. The team interviewed the vendors in May, and by June made the decision to build it themselves. They began the process of designing the event software they would be using, taking advantage of their own communications capabilities, first and foremost.

The first thing they needed to do was meet with various stakeholders inside the company and figure out the must-have features in their custom platform. She said that reeling in people’s ambitions for version 1.0 of the platform was part of the challenge that they faced trying to pull this together.

“We only had three months. It wasn’t going to be totally perfect. There had to be some prioritization and compromises, but with our APIs we [felt that we] could totally make this happen,” Chang said.

They started meeting with different groups across the company to find out their must-haves. They knew that they wanted to recreate this personal contact experience. Other needs included typical conference activities like being able to collect leads and build agendas and the kinds of things you would expect to do at any conference, whether in-person or virtual.

As the team met with the various constituencies across the company, they began to get a sense of what they needed to build and they created a priorities document, which they reviewed with the Signal leadership team. “There were some hard conversations and some debates, but everyone really had goodwill toward each other knowing that we only had a few months,” she said.

Signal Concierge Agent helps attendees navigate the online conference. Image Credits: Twilio

The team believed it could build a platform that met the company’s needs, but with only 10 developers working on it, they had a huge challenge to get it done in three months.

With one of the major priorities putting customers together with the right Twilio personnel, they decided to put their customer service platform, Twilio Flex, to work on the problem. Flex combines voice, messaging, video and chat in one interface. While the conference wasn’t a pure customer service issue, they believed that they could leverage the platform to direct requests to people with the right expertise and recreate the experience of walking up to the booth and asking questions of a Twilio employee with a particular skill set.

“Twilio Flex has Taskrouter, which allows us to assign agents unique skills-based characteristics, like you’re a video expert, so I’m going to tag you as a video expert. If anyone has a question around video, I know that we can route it directly to you,” Chang explained.

They also built a bot companion, called Signal Concierge, that moves through the online experience with each attendee and helps them find what they need, applying their customer service approach to the conference experience.

“Signal Concierge is your conference companion, so that if you ever have a question about what session you should go to next or [you want to talk to an expert], there’s just one place that you have to go to get an answer to your question, and we’ll be there to help you with it,” she said.

The company couldn’t do everything with Twilio’s tools, so it turned to third parties in those cases. “We continued our partnership with Klik, a conference data and badging platform all available via API. And Perficient, a Twilio SI partner we hired to augment the internal team to more quickly implement the custom Twilio Flex experience in the tight time frame we had. And Plexus, who provided streaming capabilities that we could use in an open-source video player,” she said.

They spent September testing what they built, making sure the Signal Concierge was routing requests correctly and all the moving parts were working. They open the virtual doors on Wednesday morning and get to see how well they pulled it off.

Chang says she is proud of what her team pulled off, but recognizes this is a first pass and future versions will have additional features that they didn’t have time to build.

“This is V1 of the platform. It’s not by any means exactly what we want, but we’re really proud of what we were able to accomplish from scoping the content to actually building the platform within three months’ time,” she said.

Workforces are getting more global, and people who work day in, day out for organizations don’t always sit day in, day out in a single office, in a single country, to get a job done. Today, one of the startups building HR to help companies provision services for and manage those global workers better is announcing a funding round to capitalise on a surge in business that it has seen in the last year — spurred in no small part by the global health pandemic, the impact it’s had on travel and the way it has focused the minds of companies to get their cloud services and workforce management in order.

Papaya Global, an Israeli startup that provides cloud-based payroll, as well as hiring, onboarding and compliance services for organizations that employ full-time, part-time, or contractors outside of their home country, has raised $40 million in a Series B round of funding led by Scale Venture Partners. Workday Ventures — the corporate investment arm of the HR company — Access Industries (via its Israeli vehicle Claltech), and previous investors Insight Partners, Bessemer Venture Partners, New Era Ventures, Group 11, and Dynamic Loop also participated

The money comes less than a year after its Series A of $45 million, following the company growing 300% year-over-year annually since 2016. It’s now raised $95 million and is not disclosing valuation. But Eynat Guez, the CEO who co-founded the company in that year with Ruben Drong and Ofer Herman, said in an interview that it’s 5x the valuation it had in its round last year.

Its customers include fast-growing startups (precisely the kind of customer that not only has global workforces, but is expanding its employee base quickly) like OneTrust, nCino and Hopin, as well as major corporates like Toyota, Microsoft, Wix, and General Dynamics.

Guez said Papaya Global was partly born out of the frustrations she herself had with HR solutions — she’s worked in the field for years. Different countries have different employment regulations, varied banking rules, completely different norms in terms of how people get paid, and so on. While there have been some really modern tools built for local workforces — Rippling, Gusto, Zenefits now going head to head with incumbents like ADP — they weren’t built to address these issues.

Other HR people who have dealt with international workers would understand her pain, those who control the purse strings might have been less aware of the fragmentation. All that changed in the last eight months (and for the foreseeable future), a period when companies have had to reassess everything about how they work to make sure that they can get through the current period without collapsing.

“The major impact of Covid-19 for us has been changing attitudes,” said Guez. “People usually think that payroll works by itself, but it’s one of the more complex parts of the organization, covering major areas like labor, accounting, tax. Eight months ago, a lot of clients thought, it just happens. But now they realize they didn’t have control of the data, some don’t even have a handle on who is being paid.”

As people moved into and out of jobs, and out of offices into working from home, as the pandemic kicked off, some operations fell apart as a result, she said. “Payroll continuity is like IT continuity, and so all of a sudden when Covid started its march, we had prospects calling us saying they didn’t have data on, for example, their Italian employees, and the office they were using wasn’t answering the phone.”

Guez herself is walking the walk on the remote working front. Papaya Global itself has offices around the world, and Guez herself is normally based in Tel Aviv. But our interview was conducted with her in the Maldives. She said she and her family decided to decamp elsewhere before Israel went into a second lockdown, which was very tough to handle in a small flat with small children. Working anywhere, as we have found out, can work.

The company is not the only one that has identified and is building to help organizations handle global workforces. In fact, just when you think the unemployment, furlough and layoff crunch is affecting an inordinate number of people and the job market is in a slump, a rush of them, along with other HR companies, have all been announcing significant funding rounds this year on the back of surges in business.

Others that have raised money during the pandemic include Deel, which like Papaya Global is also addressing the complexities of running global workforces; Turing, which helps with sourcing and then managing international teams; Factorial with its platform targeting specifically SMBs; Lattice focused on the bigger challenges of people management; and Rippling, the second act from Zenefits’ Parker Conrad.

“Papaya Global’s accelerating growth is a testament to their top-notch executive leadership as well as their ability to streamline international payroll management, a first for many enterprises that have learned to live with highly manual payroll processes,” said Rory O’Driscoll, a partner at Scale Venture Partners, in a statement. “The complexity and cost of managing multi-region workforces cannot be understated. Eynat and her team are uniquely serving their customers’ needs, bringing an advanced SaaS platform into a market long-starved for more effective software solutions.”