Grouparoo snares $3M seed to build open source customer data integration framework

Creating a great customer experience requires a lot of data from a variety of sources, and pulling that disparate data together has captured the attention of companies and big and small from Salesforce and Adobe to Segment and Klaviyo. Today, Grouparoo, a new startup from three industry vets is the next company up with an open source framework designed to make it easier for developers to access and make use of customer data.

The company announced a $3 million seed investment led by Eniac Ventures and Fuel Capital with participation from Hack VC, Liquid2, SCM Advisors and several unnamed angel investors.

Grouparoo CEO and co-founder Brian Leonard says that his company has created this open source customer data framework based on his own experience and difficulty getting customer data into the various tools he has been using since he was technical founder at TaskRabbit in 2008.

“We’re an open source data framework that helps companies easily sync their customer data from their database or warehouse to all of the SaaS tools where they need it. [After you] install it, you teach it about your customers, like what properties are important in each of those profiles. And then it allows you to segment them into the groups that matter,” Leonard explained.

This could be something like high earners in San Francisco along with names and addresses. Grouparoo can grab this data and transfer it to a marketing tool like Marketo or Zendesk and these tools could then learn who your VIP customers are.

For now the company is just the three founders Leonard, CTO Evan Tahler and COO Andy Jih, and while he wasn’t ready to commit to how many people he might hire in the next 12 months, he sees it being less than 10. At this early stage, the three co-founders have already been considering how to build a diverse and inclusive company, something he helped contribute to while he was at TaskRabbit.

“So, coming from [what we built at TaskRabbit] and starting something new, it’s important to all three of us to start [building a diverse company] from the beginning, and especially combined with this notion that we’re building something open source. We’ve been talking a lot about being open about our culture and what’s important to us,” he said.

TaskRabbit also comes into play in their investment where Fuel GP Leah Solivan was also founder of TaskRabbit. “Grouparoo is solving a real and acute issue that companies grapple with as they scale — giving every member of the team access to the data they need to drive revenue, acquire customers and improve real-time decision making. Brian, Andy and Evan have developed an elegant solution to an issue we experienced firsthand at TaskRabbit,” she said.

For now the company is taking an open source approach to build a community around the tool. It is still pre-revenue, but the plan is to find a way to build something commercial on top of the open source tooling. They are considering an open core license where they can add features or support or offer the tool as a service. Leonard says that is something they intend to work out in 2021.