Clari revenue forecasting platform snags $150M investment and triples valuation to $1.6B

Clari, the revenue operations platform that helps companies predict revenue outcomes, announced a $150 million Series E today on a $1.6 billion valuation, a number that more than triples its 2019 Series D valuation of $500 million.

Silver Lake led the latest investment with participation from B Capital Group and existing investors Sequoia Capital, Bain Capital Ventures, Sapphire Ventures, Madrona Ventures, Thomvest and Tenaya Capital. The company reports it has now raised a total of $285 million.

While COVID made 2020 trying for everyone, a company with a product that allows executive teams to understand and predict revenue at a granular level was obviously going to be in demand, and Clari saw a lot of interest over the last year.

“It was a surreal year for us, given the momentum we had and all of the tough news we saw going on around us. For us, the usage metrics were just off the charts, as people need visibility and predictability and control over their revenue forecasts,” company co-founder and CEO Andy Byrne told me.

While Byrne didn’t want to discuss revenue specifics, he did point out that he beat by 110% the revenue plan he submitted to his board. He said the performance has led to a lot of inbound investor interest in the company.

“That’s why we’ve had such great investor interest is that [VCs] were hearing in the investment community about how transformative Clari has been […] just giving companies what we call revenue confidence, being able to go and understand where you’re going to be and to accurately predict the impact the pandemic is going to have on your trajectory, good or bad,” Byrne explained.

To this point, the company has been working with sales and marketing teams, but Byrne says that the company is expanding the scope of the product to bring that same predictability to other parts of an organization.

Clari has mostly focused on technology companies with customers like HPE, Workday and Adobe, but it has plans to expand beyond that vertical. In fact, one of the ways Byrne plans to put today’s investment to work is to push into other verticals, which could also benefit from this kind of revenue visibility.

The company is up to 300 employees, with plans to double that number by the end of 2021. Byrne says he is building a positive work culture and points to recently being recognized as one of the best places to work by Inc., Bay Area News Group, #GirlsClub and Built In. He says they have made progress when it comes to diversity hirings across a number dimensions, but admits there is still work to be done.

“We actually specifically [established] a commission around diversity and inclusion that has board level [backing] that we’re running to continue to do better work there. Having said that, we still recognize that we’re not too dissimilar to a lot of companies where we feel like there’s so much more that we need to do,” he said.

At this point in the company’s evolution with plenty of money in the bank and a healthy valuation, Byrne did not shy away from the IPO question, although as you would imagine, he wasn’t ready to discuss specifics.

“I would say the answer is unequivocally yes, and we’re building toward this. […] We don’t have a time frame upon which we know where we’re going to go public, but the next goal is to get to the IPO starting line,” he said.


Early Stage is the premier “how-to” event for startup entrepreneurs and investors. You’ll hear firsthand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company building: Fundraising, recruiting, sales, legal, PR, marketing and brand building. Each session also has audience participation built-in — there’s ample time included in each for audience questions and discussion.

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Okta acquires cloud identity startup Auth0 for $6.5B

As Okta announced earnings today after the bell, it revealed that it’s buying cloud identity startup Auth0 for a hefty $6.5 billion. The company had a valuation of $1.92 billion when it raised $120 million led by Salesforce Ventures last July.

With Auth0, Okta gets a cloud identity company that helps developers embed identity management into applications, adding an entirely new dimension to its identity platform. Okta co-founder and CEO Todd McKinnon says the acquisition gives his company broad coverage in the identity space and the acquisition has the power to lift identity to a first-class cloud category along with infrastructure, enterprise software like collaboration and CRM and others.

“There are a few other [primary cloud categories], but one of those has to be identity. And for identity to rise to that status, it has to cover all the use cases. It’s got to be both workforce and customer. So workforce [has been] our [primary] business traditionally, and customer is newer,” McKinnon told me.

The customer piece involves having your customers use Okta/Auth0 on the back end to sign onto your platform, rather using it as just your corporate credentials. Having coverage across both areas is what has McKinnon so excited.

Eugenio Pace, co-founder and CEO Auth0, sees his company together with Okta as powerful combination in the identity management space, and he’s not just hyping the deal when he says that. “Together, we can offer our customers workforce and customer identity solutions with exceptional speed, simplicity, security, reliability and scalability. By joining forces, we will accelerate our customers’ innovation and ability to meet the needs and demands of consumers, businesses and employees everywhere,” Pace said in a statement.

Pace and co-founder Matias Woloski came from Microsoft where they worked until launching their startup in 2013. As McKinnon points out this is a substantial company with 800 employees. It is expected to reach $200 million in revenue this year.

“So they have this mindset of building a service that is flexible and API-driven and great tools for developers and all the extensibility or customizability, that developers would need. And you can’t, you can’t do that later, you have to start from the beginning.”

McKinnon says while they share some common customers, there will be net new ones as well and the nature of the two companies coverage areas means that they can sell Auth0 into traditional Okta customers and vice versa. The combined entities could fill in a soup-to-nuts kind of identity offering.

As Pace told TechCrunch’s Zack Whittaker in 2019, it has always been focused on developers:

“We’re not profitable because we’ve chosen to reinvest and continue to sustain the high scale of growth,” he said. “But we are more efficient every day — in the way we acquire customers, the way we service customers, in the way we ship new design capabilities.”

The question is how much this will change under Okta, but Auth0 users can breathe a sigh of relief in that McKinnon says that the company will operate as an independent unit inside of Okta as they look for paths to integration in the coming months. What’s more, McKinnon says he has a relationship with the two founders going back years and it sounds like there is an element of trust there.

Okta had a pretty good quarter too while it was at it, announcing $234.7 million in revenue up 40% year over year, but Wall Street appears to be unhappy with the deal with the stock price down 6.9% in after hours trading.

Auth0 was founded in 2013 and raised more than $300 million along the way. In addition to Salesforce Ventures, other investors included Sapphire Ventures, Bessemer Venture Partners and Meritech Capital Partners.

As activist investors loom, what’s next for Box?

Box could be facing troubled times if a Reuters story from last week is accurate. Activist investor Starboard Value took a 7.9% stake in the storage company in September 2019, and a year ago took three board seats as its involvement in the cloud company deepened. It seemed only a matter of time before another shoe dropped.

Activist investor Starboard Value is reportedly after three additional board seats.

That thunk you just heard could be said shoe as Starboard is reportedly after three additional board seats. Those include current CEO Aaron Levie’s and two independent board members, all of whom have their seats coming up for election in June. If the firm were to obtain three additional seats, it would control six of nine votes and could have its way with Box.

What could the future hold for the company given this development (assuming it’s true)? It seems changes are coming for Box.

Below, we’ll explore how Box got to this point. And if an acquisition is in Box’s future, just who might be in the market for a cloud-native content management company built to scale in the enterprise? There would very likely be multiple suitors.

Box’s fickle financial fate

Starboard may have reason to be frustrated by Box’s performance. The cloud company’s stock price and market cap remain stubbornly low. Its share price is mired around $18 a share, not much higher than the price it went public at in 2015 when it was valued at $14 per share. Its market cap today is $3 billion, which is lacking in comparison to fellow cloud stalwarts like Dropbox at $9 billion, Slack at $23 billion or Okta at $34 billion.

Remember back in March 2014 when Box announced it was going public? It then did something highly unusual, delaying the deed 10 months until January 2015. One thing or another kept the company from pulling the trigger and just doing it. Perhaps it was a sign.

Instead, Box raised $150 million more after its S-1 filing received a lackluster response from the market. Looking back, you could argue that the SaaS model was simply less well known in 2014 than it is today. Certainly public investors are more sympathetic to software companies that run deficits in the name of growth than they were back then.

But when Box did file again, finally pricing at $14 per share in 2015, it received a strong welcome. The company had priced above its $11 to $13 per-share IPO range as TechCrunch reported at the time and instantly shot higher. We wrote on its IPO day that the cloud company quickly “surged to over $20 a share and [was then] trading at $23.67.”

A year later, our continuing coverage had flipped with the share price stuck at $10 in January 2016.

When growth won’t come

Microsoft updates Teams with new presentation features

It’s (virtual) Microsoft Ignite this week, Microsoft’s annual IT-centric conference and its largest, with more than 26,000 people attending the last in-person event in 2019. Given its focus, it’s no surprise that Microsoft Teams is taking center stage in the announcements this year. Teams, after all, is now core to Microsoft’s productivity suite. Today’s announcements span the gamut from new meeting features to conference room hardware.

At the core of Teams — or its competitors like Slack for that matter — is the ability to collaborate across teams, but increasingly, that also includes collaboration with others outside of your organization. Today, Microsoft is announcing the preview of Teams Connect to allow users to share channels with anyone, internal or external. These channels will appear alongside other teams and channels and allow for all of the standard Teams use cases. Admins will keep full control over these channels to ensure that external users only get access to the data they need, for example. This feature will roll out widely later this year.

What’s maybe more important to individual users, though, is that Teams will get a new PowerPoint Live feature that will allow presenters to present as usual — but with the added benefit of seeing all their notes, slides and meeting chats in a single view. And for those suffering through yet another PowerPoint presentation while trying to look engaged, PowerPoint Live lets them scroll through the presentation at will — or use a screen reader to make the content more accessible. This new feature is now available in Teams.

Image Credits: Microsoft

Also new on the presentation side is a set of presentation modes that use some visual wizardry to make presentations more engaging. “Standout mode” shows the speaker’s video feed in front of the content, for example, while “Reporter mode” shows the content above the speaker’s shoulder, just like in your local news show. And side-by-side view — well, you can guess it. This feature will launch in March, but it will only feature the Standout mode first. Reporter mode and side-by-side will launch “soon.”

Another new view meant to visually spice up your meetings is the “Dynamic view.” With this, Teams will try to arrange all of the elements of a meeting “for an optimal viewing experience,” personalized for each viewer. “As people join, turn on video, start to speak, or begin to present in a meeting, Teams automatically adjusts and personalizes your layout,” Microsoft says. What’s maybe more useful, though, is that Teams will put a gallery of participants at the top of the screen to help you maintain a natural eye gaze (without any AI trickery).

Image Credits: Microsoft

As for large-scale meetings, Teams users can now hold interactive webinars with up to 1,000 people inside and outside of their organization. And for all of those occasions where your CEO just has to give a presentation to everybody, Teams supports broadcast-only meetings with up to 20,000 viewers. That’ll go down to 10,000 attendees after June 30, 2021, based on the idea that the pandemic will be mostly over then and the heightened demand for visual events will subside around that time. Good luck to us all.

For that time when we’ll go back to an office, Microsoft is building intelligent speakers for conference rooms that are able to differentiate between the voices of up to 10 speakers to provide more accurate transcripts. It’s also teaming up with Dell and others to launch new conference room monitors and speaker bars.


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Microsoft launches Power Fx, a new open source low-code language

Microsoft today announced Power Fx, a new low-code language that takes its cues from Excel formulas. Power Fx will become the standard for writing logic customization across Microsoft’s own low-code Power Platform, but since the company is open-sourcing the language, Microsoft also hopes that others will implement it as well and that it will become the de facto standard for these kinds of use cases.

Since Power Platform itself targets business users more so than professional developers, it feels like a smart move to leverage their existing knowledge of Excel and their familiarity with Excel formulas to get started.

“We have this long history of programming languages and something really interesting happened over the last 15 years, which is programming languages became free, they became open source and they became community-driven,” Charles Lamanna, the CVP of Power Platform engineering at Microsoft, told me. He noted that even internal languages like C#, TypeScript or Google’s Go are good examples for this.

“That’s been an ongoing trend. And what’s interesting is: that’s all for pro devs and coders. If we go back and look at the low-code/no-code space, there actually are programming languages, like the Excel programming language, or in every low-code/no-code platform has its own programming language. But those aren’t open, those aren’t portable, and those are community-driven,” Lamanna explained.

Microsoft says the language was developed by a team led by Vijay Mital, Robin Abraham, Shon Katzenberger and Darryl Rubin. Beyond Excel, the team also took inspiration from tools and languages like Pascal, Mathematica and Miranda, a functional programming language developed in the 1980s.

Microsoft plans to bring Power Fx to all of its low-code platforms, but given the focus on community, it’ll start making appearances in Power Automate, Power Virtual Agents and elsewhere soon.

But the team clearly hopes that others will adopt it as well. Low-code developers will see it pop up in the formula bars of products like Power Apps Studio, but more sophisticated users will also be able to use it to go to Visual Studio Code and build more complex applications with it.

As the team noted, it focused on not just making the language Excel-like but also having it behave like Excel — or like a REPL, for you high-code programmers out there. That means formulas are declarative and instantly recalculate as developers update their code.

Most low-code/no-code tools these days offer an escape hatch to allow users to either extend their apps with more sophisticated code or have their tool export the entire code base. Because at the end of the day, you can only take these tools so far. By default, they are built to support a wide range of scenarios, but since every company has its own way of doing things, they can’t cover every use case.

“We imagine that probably the majority of developers — and I say ‘developers’ as business users to coders that use Power Platform — will ultimately drop into writing these formulas in some form. The idea is that on that first day that you get started with Power Platform, we’re not going to write any formulas, right? […] It’s a macro recorder, it’s templates. Same thing for Power Apps: it’s pure visual, drag and drop, you don’t write a single formula. But what’s great about Power Platform, in week number two, when you’re using this thing, you learn a little bit more sophistication. You start to use a little bit more of the advanced capabilities. And before you know it, you actually have professionals who are Power Platform or low-code developers because they’re able to go down that spectrum of capability.”


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Microsoft Azure expands its NoSQL portfolio with Managed Instances for Apache Cassandra

At its Ignite conference today, Microsoft announced the launch of Azure Managed Instance for Apache Cassandra, its latest NoSQL database offering and a competitor to Cassandra-centric companies like Datastax. Microsoft describes the new service as a “semi-managed offering that will help companies bring more of their Cassandra-based workloads into its cloud.”

“Customers can easily take on-prem Cassandra workloads and add limitless cloud scale while maintaining full compatibility with the latest version of Apache Cassandra,” Microsoft explains in its press materials. “Their deployments gain improved performance and availability, while benefiting from Azure’s security and compliance capabilities.”

Like its counterpart, Azure SQL Manages Instance, the idea here is to give users access to a scalable, cloud-based database service. To use Cassandra in Azure before, businesses had to either move to Cosmos DB, its highly scalable database service that supports the Cassandra, MongoDB, SQL and Gremlin APIs, or manage their own fleet of virtual machines or on-premises infrastructure.

Cassandra was originally developed at Facebook and then open-sourced in 2008. A year later, it joined the Apache Foundation and today it’s used widely across the industry, with companies like Apple and Netflix betting on it for some of their core services, for example. AWS launched a managed Cassandra-compatible service at its re:Invent conference in 2019 (it’s called Amazon Keyspaces today), Microsoft launched the Cassandra API for Cosmos DB in September 2018. With today’s announcement, though, the company can now offer a full range of Cassandra-based servicer for enterprises that want to move these workloads to its cloud.


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Microsoft launches Azure Percept, its new hardware and software platform to bring AI to the edge

Microsoft today announced Azure Percept, its new hardware and software platform for bringing more of its Azure AI services to the edge. Percept combines Microsoft’s Azure cloud tools for managing devices and creating AI models with hardware from Microsoft’s device partners. The general idea here is to make it far easier for all kinds of businesses to build and implement AI for things like object detection, anomaly detections, shelf analytics and keyword spotting at the edge by providing them with an end-to-end solution that takes them from building AI models to deploying them on compatible hardware.

To kickstart this, Microsoft also today launches a hardware development kit with an intelligent camera for vision use cases (dubbed Azure Percept Vision). The kit features hardware-enabled AI modules for running models at the edge, but it can also be connected to the cloud. Users will also be able to trial their proofs-of-concept in the real world because the development kit conforms to the widely used 80/20 T-slot framing architecture.

In addition to Percept Vision, Microsoft is also launching Azure Percept Audio for audio-centric use cases.

Azure Percept devices, including Trust Platform Module, Azure Percept Vision and Azure Percept Audio

Azure Percept devices, including Trust Platform Module, Azure Percept Vision and Azure Percept Audio. Image Credits: Microsoft

“We’ve started with the two most common AI workloads, vision and voice, sight and sound, and we’ve given out that blueprint so that manufacturers can take the basics of what we’ve started,” said Roanne Sones, the corporate vice president of Microsoft’s edge and platform group. “But they can envision it in any kind of responsible form factor to cover a pattern of the world.”

Percept customers will have access to Azure’s cognitive service and machine learning models and Percept devices will automatically connect to Azure’s IoT hub.

Microsoft says it is working with silicon and equipment manufacturers to build an ecosystem of “intelligent edge devices that are certified to run on the Azure Percept platform.” Over the course of the next few months, Microsoft plans to certify third-party devices for inclusion in this program, which will ideally allow its customers to take their proofs-of-concept and easily deploy them to any certified devices.

“Anybody who builds a prototype using one of our development kits, if they buy a certified device, they don’t have to do any additional work,” said Christa St. Pierre, a product manager in Microsoft’s Azure edge and platform group.

St. Pierre also noted that all of the components of the platform will have to conform to Microsoft’s responsible AI principles — and go through extensive security testing.


Early Stage is the premiere “how-to” event for startup entrepreneurs and investors. You’ll hear firsthand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company-building: Fundraising, recruiting, sales, legal, PR, marketing and brand building. Each session also has audience participation built-in — there’s ample time included in each for audience questions and discussion.

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Microsoft brings tighter integration to Dynamics 365 and Teams

As the pandemic drags on and we learn about the requirements of working from home with distributed teams, users could be craving more integration across their tools to help reduce the clicks required to complete a set of tasks. Today at the Ignite Conference, Microsoft announced tighter integration between its business suite Dynamics 365 and its collaboration tool Teams to help with that issue.

Alysa Taylor, corporate VP for business applications and global industry at Microsoft, pointed out that one of the advantages of this native integration approach is that it helps reduce context switching across different applications. “We are committed to really bringing together the collaboration platform and the business process layer to enable salespeople, service representatives, operations managers [and other similar roles] to really have a unified platform in which they both collaborate and have their everyday business functions,” Taylor explained.

This could manifest itself in a number of different ways across marketing, sales and service. For instance, a marketer can create a webinar, which they set up and track in Dynamics 365 Marketing tools and run in Teams as a streaming event with the Teams streaming setup integrated directly into the Dynamics 365 console.

In a sales example Taylor says, “We’re enabling sellers to be able to track the career movements of their contacts using the LinkedIn Sales Navigator, as well as connect very specific sales records within Microsoft Teams without ever having to leave Dynamics 365 Sales. So you can be in the Sales application and you have the ability to deeply understand a contact and any contact changes that occur in Teams, and that’s automatically updated in Sales.”

If your company is not an all-Microsoft shop and wants to use different tools as part of these workflows, Taylor says that you can use Microsoft cross-cloud connectors to connect to another service, and this is true regardless of the tasks involved (so long as the connector to the desired application is available).

Salesforce, a primary rival of Microsoft in the business software space, spent over $27 billion to buy Slack at the end of last year to bring this kind of integration to its platform. Taylor sees the acquisition as a reaction to the integration Microsoft already has and continues to build.

“I think that Salesforce had to acquire Slack to be able to have that collaboration [we have], so we are years ahead of what they’re going to be able to provide because they will not have these native integrations. So I actually see the Salesforce acquisition as a response to what we’re doing with Dynamics 365 and Teams,” Taylor told me.

It’s worth pointing out that Salesforce is far ahead of Microsoft when it comes market share in the CRM space, with over 19% versus under 3% for Microsoft, according to Gartner numbers from 2019. While it’s possible these numbers have shifted some since then, probably not significantly.


Early Stage is the premier “how-to” event for startup entrepreneurs and investors. You’ll hear firsthand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company building: Fundraising, recruiting, sales, legal, PR, marketing and brand building. Each session also has audience participation built-in — there’s ample time included in each for audience questions and discussion.

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Xage introduces Zero Trust remote access cloud solution for hard-to-secure environments

When a hacker broke into the computer systems of the Oldsmar, Florida water supply last month, it sent up red flags across the operational tech world, whether that’s utilities or oil and gas pipelines. Xage, a security startup that has been building a solution to help protect these hard-to-secure operations, announced a Zero Trust remote access cloud solution today that could help prevent these kinds of attacks.

Duncan Greatwood, CEO at Xage, says flat out that if his company’s software was in place in Oldsmar, that hack wouldn’t have happened. Smaller operations like the one in Oldsmar tend to be one-person IT shops running older remote access software that’s vulnerable to hacking on a number of levels.

“It’s not difficult to compromise a virtual network computing (VNC) connection. It’s not difficult to compromise a stale account that’s been left on a jump box. What we started to do last year was deliver what we call a Zero Trust remote access solution to these kinds of customers,” Greatwood told me.

This involves controlling access device by device and person by person by determining who can do what based on them authenticating themselves and proving who they are. “It doesn’t rely on knowledge of a device password or a VPN zone password,” he explained.

The solution goes further with a secure traversal tunnel, which relies on a tamper-proof certificate to prevent hackers from getting from the operations side of the house — whether that’s a utility grid, water supply or oil and gas pipeline — to the IT side where they could then begin to muck about with the operational technology.

Xage also uses a distributed ledger as a core part of its solution to help protect identity policies, logs and other key information across the platform. “Having a distributed ledger means that rather than an attacker having to compromise just a single node, it would have to compromise a majority of the nodes simultaneously, and that’s very difficult [if not impossible] to do,” he said.

What’s more, the ledgers operate independently across locations in a hierarchy with a global ledger that acts as the ultimate rules enforcer. That means even if a location goes offline, the rules will be enforced by the main system whenever it reconnects.

They introduced an on-premise version of the Zero Trust remote access system last October, but with this kind of technology difficult to configure and maintain, some customers were looking for a managed solution like the one being introduced today. With the cloud solution, customers get a hosted solution accessible via a web browser with much faster deployment.

“What we’ve done with the cloud solution is made it really simple for people to adopt us by hosting the management software and the core Xage fabric nodes in this Xage cloud, and we’re really dramatically reducing that time to value for a remote access solution for OT,” Greatwood said.

You might be thinking that CISOs might not trust a cloud solution for these sensitive kinds of environments, and he admits that there is some caution in this market, even though they understand the benefits of moving to the cloud. To help ease these concerns, they can do a PoC in the cloud and there is a transfer tool to move back on prem easily if they are not comfortable with the cloud approach. So far he says that no early customers have chosen to do that, but the option is there.

Xage was founded in 2017 and has raised $16 million so far, according to Crunchbase data.


Early Stage is the premier “how-to” event for startup entrepreneurs and investors. You’ll hear firsthand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company building: Fundraising, recruiting, sales, legal, PR, marketing and brand building. Each session also has audience participation built-in — there’s ample time included in each for audience questions and discussion.

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Parabol raises $8M after reaching 100,000 users of its agile meeting software

This morning Parabol, a startup that provides retrospective meeting software to agile development teams, announced that it has closed an $8 million Series A. Microsoft’s venture capital arm, M12, led the deal. The investment also saw participation from Techstars, CRV, and Haystack.

TechCrunch caught up with Parabol CEO Jordan Husney to talk about the round, and his company. We were curious how large the market that Parabol serves is, and if the company was overly-nicheing its service. While the startup is still young, the answer appears to be no – adding to our general sentiment that the software market is even larger than we perhaps thought.

Let’s explore how Parabol came to be, and how it came to pick its target market. Or more precisely, how its target market chose it.

Building horizontally, focusing vertically

After a stint in the consulting world, Husney was more than aware of the communications issues that distributed teams can endure. With multiple offices the norm among big companies, he told TechCrunch in an interview, communications between remote workers came down to an email thread, or a meeting. A self-described “recovering engineer,” Husney wondered if there was space in the business market for “structured communications,” or the type of asynchronous meetings that are popular in the code-writing world.

Borrowing from the ethos of agile development, a method of writing software that prioritizes collaboration and evolution over process and documentation, Husney built Parabol to bring agile work and communications methods to non-developer business teams. If agile principles were good at helping foster developer results through status meetings, why wouldn’t the same process translate to other work settings?

But the market had other ideas. Instead of hitting it big in the business world, owing to the friction resulting from needing what Husney described as a “behavior change” — something often lethal to rapid adoption of a new service, or product — agile teams themselves started using Parabol’s tech.

The startup followed the demand. And there’s quite a lot of it, as it turns out. Husney estimated that there are around 20 million agile developers in the world, the business from which has helped propel companies like Atlassian to enormous heights. It’s a big enough pool for the startup to swim in for a long time.

Returning to our earlier note about the depth of the software market, Parabol is a good reference point. It appears capable of building a real company on the back of supporting a subset of the software creation world’s peculiar meeting style; the market for software is simply gigantic.

Growth

After deciding to support agile software teams, growth came quickly to Parabol. In 2018 and 2019, the company saw growth of 20% to 40% each month, its CEO said. Calling his company a “rocket,” Husney gave partial credit to Parabol’s freemium go-to-market model, a common approach when selling to developers who eschew the traditional sales process.

By selling to the already-converted, Parabol found product-market fit. Husney himself had underestimated the demand from agile software developers for tools to support they work, because he thought that they’d already figured out their own needs, he told TechCrunch.

What Parabol has built is not a simple tool, however. Powering retrospective meetings and incident post-mortems, its software collects notes from workers on things that should be done, things that should no longer done, and things that should be kept up. The service then aggregates them automatically by topic, followed by users voting to decide on changes and takeaway actions. The result is an asynchronous way for developer teams to stay in sync.

The startup closed a Seed round in November of 2019, just in time to have cash on hand for the COVID-19 pandemic. The rapid switch to remote work quickly drove Parabol’s user growth from 600 per week in January of 2020, to 5,000 per week in March of the same year. The company has some public usage data available here, in case you want to check the spike yourself.

After raising its $4 million Seed, Husney decided to raise more capital after being told by others that it was a great time to do so. And after winding up with a few firms to choose between, wound up taking Microsoft’s money.

There’s a story there. Per Husney, Microsoft’s M12 was not on the top of its venture capital list; there is a somewhat good reason for that, as taking strategic capital over pure-venture capital is a choice and not the best one for every startup. But after Husney and company got to know the Microsoft partners, and each side underwent diligence, the fit became clear. According to the CEO, M12’s investing team called various Microsoft groups — Azure, GitHub, etc — to ask them about their views on Parabol. They raved. So Microsoft had strong internal signals concerning the deal, and Parabol learned that its potential investor was a heavy user of its product.

The deal worked out.

Why $8 million and not more? The startup’s growth plan isn’t super capital intensive according to Husney, and its market is pulling it instead of the other way around. The team is dilution-conscious as well, he explained. The founding team put the company together in 2015, and didn’t raise its seed round until 2019. It was ramen days back then, he explained; you’ll cling to your ownership, I suppose, when you have bought it that dearly.

Parabol runs lean on purpose. Husney said that his team was not following the Reid Hoffman blitzscaling ethos, instead focusing on hiring for individual leverage. In the CEO’s view, you don’t need to scale quickly to build collaboration products.

The $8 million raise could give Parabol infinite runway, the CEO said, but his company instead raised it for about a 24 month spend. At the end of that he expects the company to have around 30 workers, up from its current 10.

Parabol wants to quadruple its revenues this year, and triple them in 2022. And it wants to scale to 500,000 users from its current 100,000 this year, reaching one million by the end of next year. Let’s see how it performs against those goals.