After bootstrapping since 2002, Articulate raises $1.5B on $3.75B valuation

Most companies don’t announce their first venture investment after almost 20 years in the business, nor do they announce that round is the equivalent of a good startup’s entire private fundraising history. But Articulate, a SaaS training and development platform, is not your typical company and today it announced a whopping $1.5 billion investment on a $3.75 billion valuation.

You can call it Series A if you must label it, but whatever it is, it’s a hefty investment by any measure. General Atlantic led the round with participation from Blackstone Growth and Iconiq Growth. GA claims it’s one of the largest A rounds ever, and I’m willing to bet it’s right.

CEO Adam Schwartz founded the company with his life savings in 2002 and hasn’t taken a dime of outside investment since. “Our software enables organizations to develop, deliver, and analyze online training that is engaging and effective for enterprises and SMBs,” Schwartz explained.

He says that the company started back in 2002 as a plug-in for PowerPoint. Today it is a software service with the goal of helping enable everyone to deliver training, even if they aren’t a training professional. Articulate actually has two main products, one is a set of tools for companies building training that connects to an enterprise learning management system or LMS. The other is aimed at SMBs or departments in an enterprise.

Its approach seems to be working with the company reporting it has 106,000 customers across 161 countries including every single one of the Fortune 100. Schwartz was loath to share any additional metrics, but did say they hope to use this money to grow 10x over the next several years.

Company president Lucy Suros, who has been with the organization for a decade, says even with this success, they see plenty of opportunity for growth and they felt taking this capital now would really enable them to accelerate.

“We are the most dominant player by far in course authoring apps, but when you look at that whole ecosystem and you think about where companies are in transforming from instructor-led training to online training, they’re still really in the early innings so there’s a lot of opportunity,” she said.

Anton Levy, co-president and managing director at General Atlantic, who is leading the investment for the firm, says that this is a “big, bold, incredible business” and that’s why they’re making an investment of this size and scope. “The reason we’re stepping up in such a large way, and what’s such a large check for us, is because of the business they’ve built, the team they’ve built, and frankly the market opportunity that they’re playing in and their ambition,” he said.

Today the company has 300 employees and they have been working as a remote company long before COVID. With the new capital, that number could triple over the next several years. Suros says that when she started at the company, there were 50 employees, mostly male engineers and she went to work to make it a more diverse work environment.

“We’ve put emphasis and a lot of just structural things in place to ensure that we are bringing more [diverse] people to the table, and then supporting folks once they’re here,” she said. With the new capital, the company announced a lot of new benefits and she said those were developed with the idea of helping break down barriers for under-represented groups in their ranks including covering gender transition-related costs.

She says that one of the benefits of becoming more visible as a company is being able to talk about and their human-centered organization framework, the set of principles the company put in place to define its values. “[We think about] how that can impact the employees and drive human flourishing for its own sake, and that also happens to lead to better business outcomes. But we’re really also interested in it from [the standpoint that] we want to be good and do good in the world and promote human flourishing at work,” she said.

The company seems to have been doing just fine up until now, but with this kind of capital, it aims to take the business to another level, while trying to be good corporate citizens as they do that.

To guard against data loss and misuse, the cybersecurity conversation must evolve

Data breaches have become a part of life. They impact hospitals, universities, government agencies, charitable organizations and commercial enterprises. In healthcare alone, 2020 saw 640 breaches, exposing 30 million personal records, a 25% increase over 2019 that equates to roughly two breaches per day, according to the U.S. Department of Health and Human Services. On a global basis, 2.3 billion records were breached in February 2021.

It’s painfully clear that existing data loss prevention (DLP) tools are struggling to deal with the data sprawl, ubiquitous cloud services, device diversity and human behaviors that constitute our virtual world.

Conventional DLP solutions are built on a castle-and-moat framework in which data centers and cloud platforms are the castles holding sensitive data. They’re surrounded by networks, endpoint devices and human beings that serve as moats, defining the defensive security perimeters of every organization. Conventional solutions assign sensitivity ratings to individual data assets and monitor these perimeters to detect the unauthorized movement of sensitive data.

It’s painfully clear that existing data loss prevention (DLP) tools are struggling to deal with the data sprawl, ubiquitous cloud services, device diversity and human behaviors that constitute our virtual world.

Unfortunately, these historical security boundaries are becoming increasingly ambiguous and somewhat irrelevant as bots, APIs and collaboration tools become the primary conduits for sharing and exchanging data.

In reality, data loss is only half the problem confronting a modern enterprise. Corporations are routinely exposed to financial, legal and ethical risks associated with the mishandling or misuse of sensitive information within the corporation itself. The risks associated with the misuse of personally identifiable information have been widely publicized.

However, risks of similar or greater severity can result from the mishandling of intellectual property, material nonpublic information, or any type of data that was obtained through a formal agreement that placed explicit restrictions on its use.

Conventional DLP frameworks are incapable of addressing these challenges. We believe they need to be replaced by a new data misuse protection (DMP) framework that safeguards data from unauthorized or inappropriate use within a corporate environment in addition to its outright theft or inadvertent loss. DMP solutions will provide data assets with more sophisticated self-defense mechanisms instead of relying on the surveillance of traditional security perimeters.

Intuit to Share Payroll Data from 1.4M Small Businesses With Equifax

Financial services giant Intuit this week informed 1.4 million small businesses using its QuickBooks Online Payroll and Intuit Online Payroll products that their payroll information will be shared with big-three consumer credit bureau Equifax starting later this year unless customers opt out by the end of this month.

Intuit says the change is tied to an “exciting” and “free” new service that will let millions of small business employees get easy access to employment and income verification services when they wish to apply for a loan or line of credit.

“In early fall 2021, your QuickBooks Online Payroll subscription will include an automated income and employment verification service powered by The Work Number from Equifax,” reads the Intuit email, which includes a link to the new Terms of Service. “Your employees may need to verify their income and employment info when applying for things like loans, credit, or public aid. Before, you likely had to manually provide this info to lenders, creditors or government agencies. These verifications will be automated by The Work Number, which helps employees get faster approvals and saves you time.”

An Intuit spokesperson clarified that the new service is not available through QuickBooks Online or to QuickBooks Online users as a whole. Intuit’s FAQ on the changes is here.

Equifax’s 2017 megabreach that exposed the personal and financial details of 145.5 million Americans may have shocked the public, but it did little to stop more than a million employers from continuing to sell Equifax their employee payroll data, Bloomberg found in late 2017.

“The workforce-solutions unit is now among Equifax’s fastest-growing businesses, contributing more than a fifth of the firm’s $3.1 billion of revenue last year,” wrote Jennifer Surane. “Using payroll data from government agencies and thousands of employers — including a vast majority of Fortune 500 companies — Equifax has cultivated a database of 300 million current and historic employment records, according to regulatory filings.”

QuickBooks Online user Anthony Citrano posted on Twitter about receiving the notice, noting that the upcoming changes had yet to receive any attention in the financial or larger media space.

“The way I read the terms, Equifax gets to proactively collect all payroll data just in case they need to share it later — similar to how they already handle credit reporting,” said Citrano, who is founder and CEO of Acquicent, a company that issues non-fungible tokens (NFTs). “And that feels like a disaster waiting to happen, especially given Equifax’s history.”

In selling payroll data to Equifax, Intuit will be joining some of the world’s largest payroll providers. For example, ADP — the largest payroll software provider in the United States — has long shared payroll data with Equifax.

But Citrano said this move by Intuit will incorporate a large number of fairly small businesses.

“ADP participates in some way already, but QuickBooks Online jumping on the bandwagon means a lot of employees of small to mid-sized businesses are going to be affected,” he said.

Why might small businesses want to think twice before entrusting Equifax with their payroll data? The answer is the company doesn’t have a great track record of protecting that information.

In the days following the 2017 breach at Equifax, KrebsOnSecurity pointed out that The Work Number made it a little too easy for anyone to learn your salary history. At the time, all you needed to view someone’s entire work and salary history was their Social Security number and date of birth. It didn’t help that for roughly half the U.S. population, both pieces of information were known to be in the possession of criminals behind the breach.

Equifax responded by taking down its Work Number website until it was able to include additional authentication requirements, saying anyone could opt out of Equifax revealing their salary history.

Equifax’s security improvements included the addition of four multiple-guess questions whose answers were based on publicly-available data. But these requirements were easily bypassed, as evidenced by a previous breach at Equifax’s employment division.

The Work Number is a user-paid verification of employment database created by TALX Corp., a data broker acquired by Equifax in 2007. Four months before the epic 2017 breach became public, KrebsOnSecurity broke the news that fraudsters who specialize in tax refund fraud had been successfully guessing the answers to those secret questions to reset TALX account PINs, which then let them view past W-2 tax forms for employees at many Fortune 500 companies.

Intuit says affected customers that do not want this new service included must update their preferences and opt-out by July 31, 2021. Otherwise, they will be automatically will be opted in. According to Intuit, customers can opt out by following these steps:

1. Sign in to QuickBooks Online Payroll.

2. Go to Payroll Settings.

3. In the Shared data section, select the pencil and uncheck the box.

4. Select Save.

A Moment of Appreciation. Today SentinelOne Becomes a Publicly Traded Company!

It’s with great pride that we announce that as of today, SentinelOne officially becomes a publicly traded company on the New York Stock Exchange under the ticker symbol “S”. Today marks an exciting new chapter in our company journey and positions us for continued growth and long-term success. Thank you to the many amazing customers, investors, employees, and partners from around the world who have helped us establish SentinelOne as an XDR market leader.

Today’s IPO is validation of the innovation and investment we’ve made to pioneer the use of behavioral AI and harness the power of data to help our customers autonomously prevent and remediate attacks, lessening the load for humans and providing capabilities not possible from other cybersecurity products on the market.

Today starts the next chapter in SentinelOne’s story of fighting today’s adversaries and protecting our customers.

Protecting Society Against Ransomware and Malicious Attacks

Eight years ago, my co-founder Almong Cohen and I started SentinelOne to address what has become one of the greatest threats of the digital age: cyberattacks. As attacks proliferate and impact every level of society, cybersecurity is indispensable in protecting our future and current way of life.

We saw the changing nature of digital infrastructure, the accelerating rise of breaches, and the devastating impacts of cyber attacks on society – which have been amplified over time. The digitization of the modern world has made securing even the most basic services our daily lives rely upon an exponential challenge. This is why we set out to create a new and better approach to solve this critical problem.

The sheer amount of data, devices, and workloads in today’s enterprise environments make cybersecurity simply too big, too vast, and too fast for humans alone to shoulder. The only solution to this challenge is found in the power of AI and the ability to harness data to devise a new, proactive, and autonomous approach that would be highly scalable.

As we embark on this new journey, I want to make a commitment to our customers, employees and partners that our core values will not change. We will stay true to the core tenets that guide us in serving our customers and protecting the world’s most important data and infrastructure.

Our Pledge: SentinelOne – A Force for Good

We exist to be a force for good. People’s most sensitive data lives on computing devices and in the cloud, making cyberattacks one of the biggest threats to society. We pledge to place integrity first and to foster a culture of equality, diversity, and inclusion. We protect all data, we serve all people. We strive for truth, honesty, and transparency in all dealings with our customers, employees, shareholders, partners, and society at large.

Our Mission: Keep the World Running

The world is full of criminals, state actors, and other hostile agents who seek to exfiltrate and exploit data to disrupt our way of life. Our mission is to keep the world running by protecting and securing the core pillars of modern infrastructure: data and the systems that store, process, and share information. This is an endless mission as attackers evolve rapidly in their quest to disrupt operations, breach data, turn profit, and inflict damage.

We believe that the world is and will be a safer place because of SentinelOne. Today is the beginning of the rest of the story to win the cybersecurity battle and keep our customers safe.

I am truly humbled by everyone who has made SentinelOne the company that it is and will be.

Thank you,

Tomer Weingarten


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DevOps platform JFrog acquires AI-based IoT and connected device security specialist Vdoo for $300M

JFrog, the company best known for a platform that helps developers continuously manage software delivery and updates, is making a deal to help it expand its presence and expertise in an area that has become increasingly connected to DevOps: security. The company is acquiring Vdoo, which has built an AI-based platform that can be used to detect and fix vulnerabilities in the software systems that work with and sit on IoT and connected devices. The deal — in a mix of cash and stock — is valued at approximately $300 million, JFrog confirmed to me.

Sunnyvale-based, Israeli-founded JFrog is publicly traded on Nasdaq, where it went public last September, and currently it has a market cap of $4.65 billion. Vdoo, meanwhile, had raised about $70 million from investors that include NTT, Dell, GGV and Verizon (disclaimer: Verizon owns TechCrunch), and when we covered its most recent funding round, we estimated that the valuation was somewhere between $100 million and $200 million, making this a decent return.

Shlomi Ben Haim, JFrog’s co-founder and CEO, said that his company’s turn to focusing deeper on security, and making this acquisition in particular to fill out that strategy, are a natural progression in its aim to build out an end-to-end platform for the DevOps team.

“When we started JFrog, the main challenge was to educate the market on what we saw as most important priorities when it comes to building, testing and deploying software,” he said. Then sometime around 2015-2016 he said they started to realize there was a “crack” in the system, “a crack called security.” InfoSec engineers and developers sometimes work at cross purposes, as “developers became too fast” the work they were doing has inadvertently led to a lot of security vulnerabilities.

JFrog has been building a number of tools since then to address that and to bring the collective priorities together, such as its X-ray product. And indeed, Vdoo is not JFrog’s first foray into security, but it represents a significant step deeper into the hardware and systems that are being run on software. “It’s a very important leap forward,” Ben Haim said.

For its part, Vdoo was born out of a realization as well as a challenging mission: IoT and other connected devices — a universe of some 50 billion pieces of hardware as of last year — represents a massive security headache, and not just because of the volume of devices: Each object uses and interacts with software in the cloud and so each instance represents a potential vulnerability, with zero-day vulnerabilities, CVEs, configuration and hardening issues, and standard non-compliance among some of the most common.

While connected-device security up to now has typically focused on monitoring activity on the hardware, how data is moving in and out of it, Vdoo’s approach has been to build a platform that monitors the behavior of the devices themselves on top of that, using AI to compare that behavior to identify when something is not working as it should. Interestingly, this mirrors the kind of binary analysis that JFrog provides in its DevOps platform, making the two complementary to each other.

But what’s notable is that this will give JFrog a bigger play at the edge, since part of Vdoo’s platform works on devices themselves, “micro agents” as the company has described them to me previously, to detect and repair vulnerabilities on endpoints.

While JFrog has built a lot of its own business from the ground up, it has made a number of acquisitions to bolt on technology (one example: Shippable, which it used to bring continuous integration and delivery into its DevOps platform). In this case, Netanel Davidi, the co-founder and CEO of Vdoo (who previously co-founded and sold another security startup, Cyvera, to Palo Alto Networks) said that this was a good fit because the two companies are fundamentally taking the same approaches in their work (another synergy and justification for DevOps and InfoSec being more closely knitted together too I might add).

“In terms of the fit between the companies, it’s about our approach to binaries,” Davidi said in an interview, noting that the two being on the same page with this approach was fundamental to the deal. “That’s only the way to cover the entire pipeline from the very beginning, when they go you develop something, all the way to the device or to the server or to the application or to the mobile phone. That’s the only way to truly understand the context and contextual risk.”

He also made a note not just of the tech but of the talent that is coming on with the acquisition: 100 people joining JFrog’s 800.

“If JFrog chose to build something like this themselves, they could have done it,” he said. “But the uniqueness here is that we have built the best security team, the best security researchers, the best vulnerability researchers, the best reverse engineers, which focus not only on embedded systems, and IoT, which is considered to be the hardest thing to learn and to analyze, but also in software artifacts. We are bringing this knowledge along with us.”

JFrog said that Vdoo will continue to operate as a standalone SaaS product for the time being. Updates that are made will be in aid of supporting the JFrog platform and the two aim to have a fully integrated, “holistic” product by 2022.

Along with the deal, JFrog reiterated financial guidance for the next quarter that will end June 30, 2021. It expects revenues of $47.6 million to $48.6 million, with non-GAAP operating income of $0.5 million to $1.5 million and non-GAAP EPS of $0.00 to $0.01, assuming approximately 104 million weighted average diluted shares outstanding. For Full Year 2021, revenues are expected to be $198 million to $204 million, with non-GAAP operating income between $5 million and $7 million and an approximately 3% increase in weighted average diluted shares. JFrog anticipates consolidated operating expenses to increase by approximately $9-10 million for the remainder of 2021, subject to the acquisition closing.

Google tightens UK policy on financial ads after watchdog pressure over scams

The U.K.’s more expansive, post-Brexit role in digital regulation continues to be felt today via a policy change by Google, which has announced that it will, in the near future, only run ads for financial products and services when the advertiser in question has been verified by the financial watchdog, the FCA.

The Google Ads Financial Products and Services policy will be updated from August 30, per Google, which specifies that it will start enforcing the new policy from September 6 — meaning that purveyors of online financial scams who’ve been relying on its ad network to net their next victim still have more than two months to harvest unsuspecting clicks before the party is over (well, in the U.K., anyway).

Google’s decision to allow only regulator-authorized financial entities to run ads for financial products and services follows warnings from the Financial Conduct Authority that it may take legal action if Google continued to accept unscreened financial ads, as the Guardian reported earlier.

The FCA told a parliamentary committee this month that it’s able to contemplate taking such action as a result of no longer being bound by European Union rules on financial adverts, which do not extend to online platforms, per the newspaper’s report.

Until gaining the power to go after Google itself, the FCA appears to have been trying to combat the scourge of online financial fraud by paying Google large amounts of U.K. taxpayer money to fight scams with anti-scam warnings.

According to the Register, the FCA paid Google more than £600,000 (~$830,000) in 2020 and 2021 to run “anti-scam” ads — with the regulator essentially engaged in a bidding war with scammers to pour enough money into Google’s coffers so that regulator warnings about financial scams might appear higher than the scams themselves.

The full-facepalm situation was presumably highly lucrative for Google. But the threat of legal action appears to have triggered a policy rethink.

Writing in its blog post, Ronan Harris, a VP and MD for Google UK and Ireland, said: “Financial services advertisers will be required to demonstrate that they are authorised by the UK Financial Conduct Authority or qualify for one of the limited exemptions described in the UK Financial Services verification page.”

“This new update builds on significant work in partnership with the FCA over the last 18 months to help tackle this issue,” he added. “Today’s announcement reflects significant progress in delivering a safer experience for users, publishers and advertisers. While we understand that this policy update will impact a range of advertisers in the financial services space, our utmost priority is to keep users safe on our platforms — particularly in an area so disproportionately targeted by fraudsters.”

The company’s blog also claims that it has pledged $5 million in advertising credits to support financial fraud public awareness campaigns in the U.K. So not $5 million in actual money then.

Per the Register, Google did offer to refund the FCA’s anti-scam ad spend — but, again, with advertising credits.

The U.K. parliament’s Treasury Committee was keen to know whether the tech giant would be refunding the spend in cash. But the FCA’s director of enforcement and market insight, Mark Steward, was unable to confirm what it would do, according to the Register’s report of the committee hearing.

We’ve reached out to the FCA for comment on Google’s policy change, and with questions about the refund situation, and will update this report with any response.

In recent years the financial watchdog has also been concerned about financial scam ads running on social media platforms.

Back in 2018, legal action by a well-known U.K. consumer advice personality, Martin Lewis — who filed a defamation suit against Facebook — led the social media giant to add a “report scam ad” button in the market as of July 2019.

However research by consumer group, Which?, earlier this year, suggested that neither Facebook nor Google had entirely purged financial scam ads — even when they’d been reported.

Per the BBC, Which?’s survey found that Google had failed to remove around a third (34%) of the scam adverts reported to it versus Facebook failing to remove well over a fifth (26%).

It’s almost like the incentives for online ad giants to act against lucrative online scam ads simply aren’t pressing enough.

More recently, Lewis has been pushing for scam ads to be included in the scope of the U.K.’s Online Safety Bill.

The sweeping piece of digital regulation aims to tackle a plethora of so-called “online harms” by focusing on regulating user generated content. However, Lewis makes the point that a scammer merely needs to pay an ad platform to promote their fraudulent content for it to escape the scope of the planned rules, telling the “Good Morning Britain” TV program today that the situation is “ludicrous” and “needs to change.”

It’s certainly a confusing carve-out, as we reported at the time the bill was presented. Nor is it the only confusing component of the planned legislation. However on the financial fraud point the government may believe the FCA has the necessary powers to tackle the problem.

We’ve contacted the Department for Digital, Media, Culture and Sport for comment.

Update: A government spokesperson said:

We have brought user-generated fraud into the scope of our new online laws to increase people’s protection from the devastating impact of scams. The move is just one part of our plan to tackle fraud in all its forms. We continue to pursue fraudsters and close down the vulnerabilities they exploit, are helping people spot and report scams, and we will shortly be considering whether tougher regulation on online advertising is also needed.

The government also noted that the Home Office is developing a Fraud Action Plan, which is slated to be published after the 2021 spending review; and pointed to the Online Advertising Programme that it said will consider the extent to which the current regulatory regime is equipped to tackle the challenges posed by the rapid technological developments seen in online advertising — including via a consultation and review of online advertising it plans to launch later this year.

Device42 introduces multi-cloud migration analysis and recommendation tool

In 2020 lots of workloads shifted to the cloud due to the pandemic, but that doesn’t mean that figuring out how to migrate those workloads got any easier. Device42, a startup that helps companies understand their infrastructure, has a new product that is designed to analyze your infrastructure and make recommendations about the most cost-effective way to migrate to the cloud.

Raj Jalan, CEO and co-founder, says that the tool uses machine learning to help discover the best configuration, and supports four cloud vendors including AWS, Microsoft, Google and Oracle plus VMware running on AWS.

“The [new tool] that’s coming out is a multi-cloud migration and recommendation [engine]. Basically, with machine learning what we have done is in addition to our discovery tool […] is we can constantly update based on your existing utilization of your resources, what it is going to cost you to run these resources across each of these multiple clouds,” Jalan explained.

This capability builds on the company’s core competency, which is providing a map of resources wherever they exist along with the dependencies that exist across the infrastructure, something that’s extremely hard for organizations to understand. “Our focus is on hybrid IT discovery and dependency mapping, [whether the] infrastructure is on prem, in colocation facilities or in the cloud,” he said.

That helps Device42 customers see how all of the different pieces of infrastructure including applications work together. “You can’t find a tool that does everything together, and also gives you a very deep discovery where you can go from the physical layer all the way to the logical layer, and see things like, ‘this is where my storage sits on this web server…’,” Jalan said.

It’s important to note that this isn’t about managing resources or making any changes to allocation. It’s about understanding your entire infrastructure wherever it lives and how the different parts fit together, while the newest piece finds the most cost-effective way to migrate to the cloud it from its current location.

The company has been around since 2012, has around 100 employees. It has raised around $38 million including a $34 million Series A in 2019. It hasn’t required a ton of outside investment as Jalan reports they are cash flow positive with “decent growth.”

ServiceTitan acquires Aspire to move into landscaping, raises $200M at a $9.5B valuation

With a lot of us spending more time at home these days, home improvement has continued to be a booming market. Now, one of the big players in that space — ServiceTitan, which builds software that today is used by over 100,000 contractors to manage their work — is getting a little bigger.

The company — which also works with contractors that work on business properties — is acquiring Aspire Software, a software provider specifically for commercial landscapers. Along with that, ServiceTitan is announcing another $200 million in funding, a Series G that values that company at $9.5 billion.

The funding is being led by a new backer, Thoma Bravo, with other unnamed existing investors participating. (That list includes Sequoia, Tiger Global, Index Ventures, Dragoneer, T. Rowe Price, Battery Ventures, Bessemer Venture Partners and ICONIQ Capital.)

Los Angeles-based ServiceTitan is not disclosing the financial terms of the deal, but it comes on the heels of the company raising $500 million only in March (when it was valued at $8.3 billion) — money that it earmarked at the time for acquisitions.

ServiceTitan also confirmed that this is its biggest acquisition yet, which roughly puts this deal in the hundreds of millions of dollars. Aspire will stay based in Missouri to build out the company further from there.

Aspire itself has some 50,000 users and sees $4 billion in annualized transactions on its platform across areas like landscaping, snow and ice management, and construction. It has never disclosed a valuation, nor how much money it has raised. The St Louis, MO company was previously backed by growth equity firm Mainsail Partners.

The deal underscores not just how much scale and opportunity remains in building technology to serve the home services space, but also what might be a consolidating trend within that, where a smaller number of companies are building technology for contractors and others in the space working across a number of adjacent and related verticals.

ServiceTitan is already bringing in annual recurring revenues of $250 million — a figure it shared in March and hasn’t updated — and as of that month, it had grown 50% over the preceding year. Part of that growth is based on simply more usage of and demand for its software, but part of it also has to do with the company expanding what it covers.

ServiceTitan got its start in residential plumbing, HVAC and electrical — the areas where the the two founders Ara Mahdessian (CEO) and Vahe Kuzoyan (president) went first because they knew them best from their own family businesses — but expanded into areas like garage door, chimney and other areas, as well as commercial property, on its own steam.

In other markets like landscaping or pest control, the expertise is more specialized, however, so it makes sense to make acquisitions in those areas to bring in that software, and teams to manage and build it, to further diversify the company. (ServicePro, a pest control company, was acquired in February.)

ServiceTitan said that its contractor customers have made more than $20 billion in transactions in the last year, but with the wider industry of contracting repair and maintenance services estimated to be worth $1 trillion, there is obviously a lot more potential. Hence expanding the range of areas covered in the industry.

“Both Aspire and ServiceTitan were born out of a desire to improve the lives of contractors who work tirelessly to serve their communities, but who have historically been underserved by technology,” said Mahdessian in a statement. “Mark and his team at Aspire have more than 500 years of combined experience in the commercial landscaping industry. Just like we built ServiceTitan to solve the problems our fathers faced, it’s that first-hand industry knowledge that has enabled Aspire to build the most powerful software in the industry with the highest customer satisfaction.”

Thoma Bravo has been making some prolific moves to take majority positions in a number of older tech companies in recent weeks (see QAD, Proofpoint and Talend for three examples among others). This, however, is a growth investment that is coming as many wonder when and if ServiceTitan might go public.

I’ll hopefully get a chance to ask Mahdessian about that later but in March he hinted that an IPO might come later this year or latest by the end of 2022, depending on market conditions. This Series G round implies perhaps stretching to the later part of that timeframe.

“As the fastest-growing software solution for the trades with an unrelenting focus on customer success, ServiceTitan is poised to extend its leadership and capture increased market share as the industry exceeds $1 trillion globally,” said Robert (Tre) Sayle, a partner at Thoma Bravo, in a statement. “ServiceTitan’s expansion into landscaping, a more than $100 billion market in the US alone, is an important step on its path to provide all home and commercial tradesmen with the tools they need to grow and manage a successful business. We are excited to partner with ServiceTitan and to leverage our software and operational expertise to accelerate the company’s growth and build upon its strong momentum.”

There are a number of companies playing in the wider home services market that speak to the opportunity ahead. Companies like Thumbtack are digging deeper into home management, providing a bridge to contractors to fill out the work needed (and also providing them with the software to do so), while companies like Jobber and BigChange, which have also raised recently, are also looking to build better software to manage individual and fleets of contractors and their fleets.

ServiceTitan, the biggest of the software players now, is likely going to continue making more deals to grow its own empire, but it added that it will also be using the funding to expand more organically, with investments into customer service, R&D, and to hire more people across the board.

FloLive, an IoT startup building cloud-based private 5G networks, raises $15.5M led by Intel

As enterprises and carriers gear up for operating and scaling IoT services and monitoring the activity of their devices, machines and more globally, a startup that is building technology to make this easier and cheaper to implement is announcing some funding.

FloLive, which has built a cloud-based solution to stitch together private, local cellular networks to create private global IoT 5G networks for its customers, has raised $15.5 million, funding that it will be using to continue expanding its service, both through investing and building out its tech stack, upgrading its network to 5G where it’s being used, and building a global SIM2Cloud offering in partnership with an as-yet unnamed global cloud provider.

Intel Capital, the investment arm of the chip giant, is leading the investment, with Qualcomm Ventures, Dell Technologies Capital, 83North and Saban Ventures also participating. Intel, Qualcomm and Dell are all strategic backers here: the three work with carriers and enterprises to power and manage services and devices, and this will give them potentially a better way of integrating a much more flexible, global technology and network to provision those services more seamlessly across different geographies.

This is an extension to a $21.5 million round that London-based FloLive raised last year, bringing the total for the Series B to $37 million. From what we understand, the startup is also now working on its Series C.

As we move towards more ubiquitous 5G networks and services that use them, the challenge in the market that FloLive is addressing is a critical one to get right.

In a nutshell, enterprises and carriers that are building networks for managing IoT and other connected devices face a scaling issue. Typically, IoT networks to cover services like these are built on national or even more localized footprints, making it a challenge — if not completely impossible — to control or monitor devices in a global network in a centralized way.

“If you look on high level at tier one networks, you see two main things,” Nir Shalom, FloLive’s CEO, said in an interview. “These networks are built for local footprints, and they are mainly built for consumers. What we do is different in that we think about the global, not local, footprint; and our data networks are for IoT, not only people.”

Of course there are some carriers that might look at building their own networks to rival this, but they will often lack the scaled use cases to do so, and may in any case work with providers like FloLive to build these anyway. The bigger picture is that there are 900 larger mobile network operators globally, Shalom said, and the majority of that group is far from being able to do this themselves.

FloLive’s approach to fixing this is not to build completely new infrastructure, but to stitch together networks from different localities and to run them as a single network. It does this by way of its software-defined connectivity built and implemented in the cloud, which stitches together not just 5G networks but whatever cellular technology happens to be in use (eg 4G, 3G or even 2G) in a particular locale.

FloLive’s tech lives in the core network, where it builds a private radio access network that it can integrate with carriers and their capacity in different markets, while then managing the network for customers as a single service.

This is somewhat similar to what you might get with a enterprise virtual private network except that this is focused specifically on the kinds of use cases that might use connected objects — FloLive cites manufacturing, logistics, healthcare and utilities as four areas — rather than laptops for employees.

The resulting network, however, also becomes a viable alternative for companies that might otherwise use a VPN for connectivity, too, as well as carriers themselves needing to extend their network for a customer. In addition to its IoT focused core network, it also provides business support systems for IoT, device management, and solutions targeted for specific verticals. FloLive supports devices that use SIM or eSIM or “softSIM” technology to connect to networks. That’s one part that likely interested those strategic investors as it allows for significantly easier integration.

“We are truly excited about floLIVE’s unique cloud-native approach to IoT connectivity,” said David Johnson, MD at Intel Capital, in a statement. “Cloud-native architectures bring efficiency, scalability and flexibility which are important for IoT services. In addition, floLIVE’s cloud-based core can provide consistency of features across many independent private and public networks. We look forward to the expansion of floLIVE’s products and services enabled by this investment.”

Updated to note the round is $15.5 million, not $15 million.

Slack’s new video and voice tools are nod to changing face of work

Slack started talking about a new set of communications tools to enhance the text-based channels at the end of last year. Today the company released a new audio tool called Slack Huddles and gave more details on a couple of other new tools including the ability to leave a video message and an enhanced employee directory, which you can access from inside Slack. All of these appear to have been designed with the changing nature of work in mind.

Let’s start with Slack Huddles, the audio tool that lets you have a real-time conversation with someone in Slack instead of typing out all of your thoughts. This will be much easier for people who find typing challenging, but the company also believes it will allow more spontaneous discussion, which mimics being in the office, at least to some degree.

“Huddles is a light-weight, audio-first way of communicating right in Slack. [It] recreates the spontaneous and serendipitous interactions that happen outside of scheduled meetings,” Tamar Yehoshua, chief product officer at Slack explained in a press briefing yesterday.

As companies continue to introduce more flexible working models, they will have to adjust how they work. Huddles is one way of thinking about that, says Slack CEO Stewart Butterfield.

“Some things can be synchronous, but only take three minutes. Instead of [scheduling a meeting for] next Tuesdays from 11:30 to 12 and [using] the whole half hour because that’s what we scheduled, it’s two or three minutes, right now, And if the conversation fizzles out in the Huddle you leave it open, maybe someone joins later and says something, which you wouldn’t do on a call,” Butterfield said.

And recognizing that not everyone will be able to hear, the new tool includes real-time transcription.

The company has also been talking about providing some kind of video message capability since last year. The idea is almost like a video voicemail or an Instagram Story where you shoot a short video and post it in Slack. “We’ve been thinking about it and we believe that by giving people a way to expressively and asynchronously share and consume information we can enable people to be more flexible in how they work, and reduce the need for video meetings,” Yehoshua said.

The new feature will enable Slack users to play back video, voice and screen recordings natively in Slack. People can record and upload short clips into a channel or DM, “enabling others to watch and respond on their own schedule,” she explained.  While this feature isn’t ready to release yet, Yehoshua reported it is being piloted and will be available to paid teams some time in the coming months.

The last piece is based on the Rimeto acquisition, which Slack bought last year with an eye toward upping their corporate directory piece. The Rimeto product has in fact been repurposed as Slack Atlas, a corporate directory that users can access right in Slack, rather than moving to another program to find that information. It’s another way Slack can keep users in Slack to find the information that they need, while avoiding context switching. This is currently in limited customer testing, but should be available some time later this year, according to the company.

Slack first announced these tools last year, initially saying they were experimental, but quickly shifting them to the product road map. Butterfield appeared in a Clubhouse interview in March with former TechCrunch reporter Josh Constine, who is now a SignalFire investor ostensibly to talk about the future of work, but he also went into more detail about these tools for the first time.

It’s hard not to wrap this discussion into the future of work, and indeed Slack’s future as part of Salesforce, which bought the communications tool for $27 billion last year. Work is changing and Slack is looking to be a broader part of that solution, whatever the future holds.