Low-code and no-code tools have been a huge hit with enterprises keen to give their operations more of a tech boost, but often lack the resources to handle more complex integrations. Today, one of the startups that has been building low-code finance tools is announcing funding to tap into that trend and expand its business.

Genesis — which has to date primarily worked with financial services companies, giving non-technical employees the tools to create ways to monitor and manage real-time risk, high-frequency trades and other activities — has picked up $45 million. It plans to use the funding to bring the tools it has already built to a wider set of verticals that have some of the same needs to manage risk, compliance and other factors as finance — healthcare and manufacturing are two examples — as well as to continue building more into the stack. 

This Series B includes a mix of financial investors along with strategic backers that speak to who already integrates with Genesis’ tools on their own platforms.

Led by Accel, it also includes participation from new backers GV (formerly Google Ventures) and Salesforce Ventures, in addition to existing investors Citi, Illuminate Financial and Tribeca Venture Partners, who also invested in this round. To give you an idea of who it works with, Citi, ING, London Clearing House and XP Investments are some of Genesis’ customers.

Originally conceived in 2012 in Brazil by a pair of British co-founders — Stephen Murphy (CEO) and James Harrison (CTO), who cut their teeth in the world of investment banking — Genesis had raised less than $5 million before this round, mostly bootstrapping its business and leaning on Murphy and Harrison’s existing relationships in the world of finance to grow its customer base.

Today, Murphy lives in and leads the business from Miami — where he moved from New York just as the COVID-19 pandemic was starting to gain steam last year — while James Harrison (CTO) leads part of the team based out of the U.K.

As you might imagine with so little funding before now for a company going on nine years old, Genesis was doing fine financially before this Series B, so the plan is to use the funding specifically to grow faster than it could have on its own steam. The startup is not disclosing its valuation with this round.

“We were not really fixated on valuation,” said Murphy in an interview, who said the funding came about after a number of VCs had approached the startup. “The most important thing is the future opportunity and where we could take the company with additional funding… this will help us hyper scale up.” He did note that the term sheets contained “some amazing numbers and multiples,” given the current interest in no-code and low-code technology.

Indeed, the vogue for no-code and low-code tech — other well-funded names in the crowded space include startups like Zapier, Airtable, Rows, Gyana, Bryter, Ushur, Creatio and EasySend, as well as significant launches from Google and Microsoft and other bigger players — is coming out of two trends colliding.

On one side, we’ve well and truly entered an era in enterprise technology — with the same trend playing out in consumer tech, too — where smart developers are taking sophisticated and complex services and putting “wrappers” around them by way of APIs and simpler (low- or no-code) interfaces, so that those sophisticated tools can in turn be integrated and implemented in more places. This saves needing to build or integrate that complexity from scratch and expands access to the processes within those wrappers.

On the other side, the thirst for tech knowledge has become well and truly mainstream and as a result is getting far more democratized. Working in a variety of applications, using different digital tools and devices and seeing the fruits of tech pay off are all second nature to today’s working world — whether or not you are a technologist. So it’s no surprise to see more proactive, non-technical people looking for more ways to get their hands on these tools themselves.

“You now have a whole citizen developer world, for example business analysts who understand the solution you want but might not know how to get there,” Murphy said. “We play to seasoned developers first but the investment will help us put more low-code and no-code tools into place to widen the tools out to them.”

Starting out in finance made sense not just because that was where the two founders had previously worked, but also because of the history of how different software tools were already being used. Specifically, he noted that the ubiquity of microservices — which themselves are collections of services as apps — laid the groundwork for more low-code. “We saw that if we could build a low-code entry point to microservices, that would be powerful.”

On top of that, investment banks, he said, have a history of wanting to build things themselves to tailor to their specific needs. “Buying off the shelf means you are at the mercy of the vendor,” he said. These factors made financial services companies very receptive to what Genesis was offering.

While a lot of the no/low-code players are coming at the concept with specific verticals in mind — no surprise, since different verticals have very specific use cases and needs — what’s interesting with Genesis is how the company is leveraging what it already knows about finance, and then looking at other industries that have similar demands, structures and rules.

Murphy said that Genesis will stay “very focused on financial markets for 2021” but that it’s identified a number of other verticals similar to it, and is actually already seeing some inbound interest from them.

“A number of people have already approached us from the world of healthcare,” he said, pointing out that these organizations, like financial services, face challenges around how to audit data and regulations around performing transactions. Manufacturing, meanwhile, has some parallels around the area of complex event processing similar to equity algorithmic trading, he said. (In short, this relates to how external events might trigger more transactions, not unlike how external factors affect manufacturing operations.)

The trend is one that analysts forecast will only grow in the coming years: Gartner, for example, says that by 2024, low-code platforms will account for no less than 65% of all app development activity.

“Low-code promises business users the autonomy to make their own technology usage and purchase decisions while enabling them to actually build their own applications without having to rely on IT,” said Andrei Brasoveanu, a partner at Accel, said in a statement. “By bringing one of the most transformative innovations in software development to financial services, Steve and the Genesis team are taking on a huge market of legacy vendors — and winning too — while delivering on the promise of low-code. The confidence they’ve gained from serving such large institutions is proof that there’s a real and urgent need for a purpose-built low-code solution for financial markets. We’re excited to partner with Genesis and support them in delivering this across the world.” Brasoveanu is joining the startup’s board with this round.

Malicious hacking has become a pernicious and dogged fact of life for more organizations, and it’s a threat that has seemingly grown more complicated and sophisticated over time. One one effective approach to tackling that has been collaboration: not just applying an array of services to address the issue, but creating environments to help those building cybersecurity to work better together. Today one of the startups building tools to do just that is announcing a round of funding, underscoring the opportunity and its own growth within that.

Cyware, a New York startup that has created a platform for organizations to build and operate virtual “cyber fusion centers” —
spaces for people to share threat intelligence, run end-to-end security automation, and orchestrate and execute 360-degree threat responses — has picked up $30 million in funding, a Series B that it will use to continue growing its business.

The funding is being co-led by Advent International and Ten Eleven Ventures. Advent made some waves in the cybersecurity industry last year when it partnered with Crosspoint to acquire Forescout for $1.9 billion. Ten Eleven, meanwhile, is a VC that specializes in cybersecurity startups. Prelude Fund (the venture practice at Mercato Partners), Emerald Development Managers, Great Road Holdings and cloud security firm Zscaler — a mix of financial and strategic investors — also participated. Before this, the startup had raised around $13 million, and it is not disclosing its valuation.

The story of the last year in the world of business has been about how everything has gone online: people and their companies have been working remotely; consumers are browsing, buying and entertaining themselves over the internet and with apps. Digital is where all the traffic is.

Unsurprisingly that has also played out in the world of cybersecurity: the threat landscape has grown, and so cybersecurity responses have grown with them. Cyware said that in the last year it saw 120% year-over-year growth in annual recurring revenue — although it doesn’t disclose actual revenue figures. Its customers are a mix of large enterprises, but also those who both collaborate with others to manage cyber security, such as information sharing communities (ISACs), as well as organizations that manage cybersecurity on behalf of a number of others, such as managed security service providers and computer emergency response teams.

Although many might have a stereotype of a malicious hacker in their heads who sits alone in a darkened room with a determined look in his/her eye, the reality is more likely to be a collaboration between a number of people, providing tips, technology, threads that are developed and so on. Cyware, in its focus on providing a platform for collaboration and creating operations centers, seems to take the same approach in what it has built, a platform to make collaborating easier and part of the solution.

It does so through security orchestration, automation and response (known as SOAR), used by teams to collaborate better and make more informed threat scoring, and to respond better to threat alerts. Indeed, a key part of the challenge for a lot of security services is that they cross multiple parts of organizations, including IT, compliance, trust and safety, and indeed security itself. One aim of Cyware is to create a platform for these all to meet and exchange information that could be helpful to others in one place.

“Over the past decade, security operations teams have had difficulty with trying to sift through copious amounts of threat data and lacked the humans’ role as part of their security orchestration strategies,” said Anuj Goel, Ph.D., cofounder and CEO of Cyware, in a statement. “Our goal with our Virtual Cyber Fusion platform is to help our customers unite their security teams to efficiently respond to high-priority threats by connecting the dots in their environments, and the momentum we’re experiencing is proof that we are executing on that mission. This Series B financing will help us continue to overdeliver for customers, expand our team, improve our platform and truly revolutionize how security operations and threat intelligence teams work together.”

Goel, who cofounded the company with CTO Akshat Jain, cut his teeth in a big security team, as head of global cyber strategy for Citi. He is also an advisor for the Centre for Strategic Cyberspace in London and has worked with other organizations on collaborative approaches to the problem and consequences of malicious hacking.

Investors will have not just been looking at the company’s growth, but also the list of customers — themselves also leaders in cyber — that are trusting Cyware.

“In our increasingly connected environment, companies of all sizes are demanding new and innovative cybersecurity solutions,” said Eric Noeth, Principal, Advent International, in a statement. “Cyware’s early traction among leading enterprises and major ISACs reflects its unique ability to bring together all key security functions to seamlessly anticipate, contextualize and remediate threats. We look forward to drawing on our experience in this sector to help the talented Cyware team make its Virtual Cyber Fusion platform the gold standard technology for enterprises around the world.”