Headless CMS company Contentful today announced that it has raised an $80 million Series E funding round led by Sapphire Ventures, with participation from General Catalyst, Salesforce Ventures and a number of other new and existing investors. With this, the company has now raised a total of $158.3 million and a Contentful spokesperson tells me that it is approaching a $1 billion valuation.

In addition, the company also today announced that it has hired Bridget Perry as its CMO. She previously led Adobe’s marketing efforts across Europe, the Middle East and Africa.

Currently, 28% of the Fortune 500 use Contentful to manage their content across platforms. The company says it has a total of 2,200 paying customers right now and these include the likes of Spotify,  ITV, the British Museum, Telus and Urban Outfitters.

Steve Sloan, the company’s CEO who joined the company late last year, attributes its success to the fact that virtually every business today is in the process of figuring out how to become digital and serve its customers across platforms – and that’s a process that has only been accelerated by the coronavirus pandemic.

“Ten or fifteen years ago, when these content platforms or content management systems were created, they were a) really built for a web-only world and b) where the website was a complement to some other business,” he said. “Today, the mobile app, the mobile web experience is the front door to every business on the planet. And that’s never been any more clear than in this recent COVID crisis, where we’ve seen many, many businesses — even those that are very traditional businesses — realize that the dominant and, in some cases, only way their customers can interact with them is through that digital experience.”

But as they are looking at their options, many decide that they don’t just want to take an off-the-shelf product, Sloan argues, because it doesn’t allow them to build a differentiated offering.

Image Credits: Contentful /

Perry also noted that this is something she saw at Adobe, too, as it built its digital experience business. “Leading marketing at Adobe, we used it ourselves,” she said. “And so the challenge that we heard from customers in the market was how complex it was in some cases to implement, to organize around it, to build those experiences fast and see value and impact on the business. And part of that challenge, I think, stemmed from the kind of monolithic, all-in-one type of suite that Adobe offered. Even as a marketer at Adobe, we had challenges with that kind of time to market and agility. And so what’s really interesting to me — and one of the reasons why I joined Contentful — is that Contentful approaches this in a very different way.”

Sloan noted that putting the round together was a bit of an adventure. Contentful’s existing investors approached the company around the holidays because they wanted to make a bigger investment in the company to fuel its long-term growth. But at the time, the company wasn’t ready to raise new capital yet.

“And then in January and February, we had inbound interest from people who weren’t yet investors, who came to us and said, ‘hey, we really want to invest in this company, we’ve seen the trend and we really believe in it.’ So we went back to our insiders and said, ‘hey, we’re going to think about actually moving in our timeline for raising capital,” Sloan told me. “And then, right about that time is when COVID really broke out, particularly in Western Europe in North America.”

That didn’t faze Contentful’s investors, though.

“One of the things that really stood out about our investors — and particularly our lead investor for this round Sapphire — is that when everybody else was really, really frightened, they were really clear about the opportunity, about their belief in the team and about their understanding of the progress we had already made. And they were really unflinching in terms of their support,” Sloan said.

Unsurprisingly, the company plans to use the new funding to expand its go-to-market efforts (that’s why it hired Perry, after all) but Sloan also noted that Contentful plans to invest quite a bit into R&D as well as it looks to help its customers solve more adjacent problems as well.

Loodse, a German Kubernetes automation platform, announced today that it was rebranding as Kubermatic. While it was at it, the company also announced that it was open sourcing its Kubermatic Kubernetes Platform as open source under the Apache 2.0 License.

Co-founder Sebastian Scheele says that his company’s Kubernetes solution can provision clusters and applications on any cloud, as well in a datacenter running, for example OpenStack or VMware. What’s more, it can do it much faster by automating much of the operations side of running Kubernetes clusters.

“We wanted to really have a cloud native way to run and manage Kubernetes. And so it’s running the Kubernetes master itself, which is completely containerized on top of Kubernetes, rather than being run on VMs. This helps provide you with better scalability, but also because it’s running on Kubernetes, we get all of the resilience and auto scaling out of Kubernetes itself,” Scheele told TechCrunch.

He says that he and his co-founder Julian Hansert have always had a strong commitment to open source, and offering Kubermatic platform under the Apache 2.0 license is a way to show that to the community. “One of the big [things] we can bring to the table is making Kubermatic completely open source, while following the Open-core model, and having a strong commitment to open source to the world and also to the community,” he said.

Image Credit: Kubermatic

As for why it’s rebranding, he says that the original company name is a German word that means navigation pilot for a ship. The name is a nod to its Hamburg base, which is a hub for container ships. It makes sense to Germans, but not others, so they wanted a name that more broadly reflected what the company does.

“Now that we are open sourcing Kubermatic, we also thought that people should understand our vision and what’s our DNA. It’s Kubernetes automation, helping our customers to really save money on Kubernetes operations by automating as much as possible on the operation level, so our users can really focus on building new applications,” he explained.

The company launched 4 years ago and has taken no funding, completely bootstrapping along the way. It’s worth noting it was of the top 5 committers to the open source Kubernetes project in 2019 along with much bigger names including Google, VMware, Red Hat and Microsoft.

Today the company has 50 employees most of whom are working remotely by choice, rather than due to the pandemic. In fact the company has employees working in 10 different countries. He says that has allowed him to work with people with a broad set of skills, who don’t necessarily live in Hamburg where he and Hansert are based.

Onna, the “knowledge integration platform” (KIP) that counts Dropbox and Slack as backers, has raised $27 million in Series B funding.

Leading the round is Atomico, with participation from Glynn Capital. Previous investors Dawn Capital, Nauta Capital and Slack Fund also followed on.

Founded in 2015, Barcelona and New York-based Onna integrates with a plethora of workplace apps, including Slack, Dropbox, Gsuite, Microsoft 365 and Salesforce, to help unlock the proprietary knowledge stored in a company’s various cloud and on-premise software. Typical applications for a KIP include compliance, governance, archiving and “eDiscovery”.

From communication apps to cloud storage to HR platforms, the idea is to unify all of this data and make it searchable but in a way that is secure and protects existing permissions and privacy. In fact, another way to think of Onna is like Apple’s Spotlight functionality but for the enterprise. However, pitched as a platform not just a feature, Onna also offers an API of its own so that various use-cases can be built on top of this “single source of truth”.

“Onna’s knowledge integration platform is a centralised, searchable and secure hub that connects company data wherever it resides and makes it easier and faster to make informed decisions,” Onna founder and CEO Salim Elkhou tells TechCrunch. “It is a productivity tool built for the way businesses work today… something that didn’t exist before, creating a new industry standard which benefits all companies within the ecosystem”.

Citing a report by single sign-in provider Okta, Elkhou notes that companies today use an average of 88 different apps across their workforce, a 21% increase from three years ago.

“The reason apps have become so popular is that they’re very effective for tackling specific challenges, or even a broad range of tasks. But the problem large organisations were coming up against is that their knowledge was spread across a wide range of apps that weren’t necessarily designed to work together”.

For example, a legal counsel could be looking to find contracts company-wide to assess a company’s exposure. The problem is that contracts may be saved in Salesforce, sent by email, shared over Slack, or even saved on desktops. “Your company may have acquired another company, which has its own ways of saving information, so now the simple task of finding contracts can be a heavy lifting exercise, involving everyone’s time. With Onna, being the connective tissue across these applications, this search would take a split second,” claims Elkhou.

But the potential power of a KIP goes well beyond search alone. Elkhou says a more ambitious use-case is unifying knowledge across apps and using Onna as infrastructure. “We believe that the next generation of workplace apps will be built on top of a knowledge integration platform like Onna,” he explains. “Due to our plug and play integrations with most enterprise apps and our open API, you can now build your own bespoke workflows on top of your company’s knowledge. More importantly, we handle all the heavy lifting on the back end when it comes to processing the right contextual information across multiple systems securely, which means you can get on with creatively building a more efficient workplace”.

“In Onna, we saw a product in a new and complementary category, providing a solution not at the data level but at the ‘knowledge level’,” adds Atomico’s Ben Blume, who has also joined the Onna board. “Onna’s core solution integrates with any tools in an organisation where knowledge resides, [and] ingests, indexes and classifies the knowledge inside, enabling it to power applications in many areas”.

Blume also points to the belief that some of the cloud tools vendors themselves have in Onna, with both Slack and Dropbox “investing, using and promoting” Onna’s solution. “As they look to grow their own penetration in organisations with a wider range of needs and demands, we saw partnering with Onna as a recognition of its best in class nature to their customers,” he says.

Meanwhile, I understand the new round of funding was done remotely due to lockdown, even though Atomico and Onna had already met and stayed in touch after the VC firm ended up not participating in the startup’s Series A.

Recalls Elkhou: “We had met with our investors in person over a year ago, and have had many video calls since and prior to the pandemic. However, soon after the lockdowns took effect, the need for remote collaboration tools skyrocketed which only accelerated the critical role Onna has in helping people within organisations access and share knowledge that was spread across an ever growing number of apps. If anything, it brought new urgency to the problem we were solving, because workplace serendipity no longer existed. You couldn’t answer questions over a coffee or by the water cooler, but these new remote workers still needed to access knowledge and share it securely”.

An email app with a waitlist? No, this isn’t 2004 and I’m not talking about Gmail. Superhuman has managed to attract and maintain constant interest for its subscription email product, with a wait list at over 275,000 people long at last count – all while asking users to pay $30 per month to gain access to the service. Founder and CEO Rahul Vohra will join us on Tuesday, June 26 at 2pm ET/11am PT for an Extra Crunch Live Q&A.

We have plenty of questions of our own, but we bet you do, too! Extra Crunch members can ask their own questions directly to Vohra during the chat.

We’re thrilled to be able to sit down with Vohra for a discussion about email, why it was in need of change, and what’s bringing so much attention and interest to Superhuman on a sustained basis. We’ll talk about the current prevailing market climate and what that’s meant for the business, as well as how you manage to create not one, but two companies (Vohra previously founded and sold Rapportive) that have adapted email to more modern needs – and struck a chord with users as a result.

Meanwhile, SaaS seems to be one of the bright spots in an otherwise fairly gloomy global economic situation, and Superhuman’s $30 per month subscription model definitely qualifies. We’ll ask Vohra what it means to build a successful SaaS startup in 2020, and how there might be plenty of opportunity even in so-called ‘solved’ problems like email and other aspects of our digital lives that have become virtually invisible thanks to habit.

Audience members can also ask their own questions, so come prepared with yours if you’re already an Extra Crunch member. And if you aren’t yet – now’s a great time to sign up.

We hope to see you there!