Seattle-based Pulumi has quickly made a name for itself as a modern platform that lets developers specify their infrastructure through writing code in their preferred programming language — and not YAML. With the launch of Pulumi 2.0, those languages now include JavaScript, TypeScript, Go and .NET, in addition to its original support for Python. It’s also now extending its reach beyond its core infrastructure features to include deeper support for policy enforcement, testing and more.

As the company also today announced, it now has over 10,000 users and more than 100 paying customers. With that, it’s seeing a 10x increase in its year-over-year annual run rate, though without knowing the exact numbers, it’s obviously hard to know what exactly to make of that number. Current customers include the likes of Cockroach Labs, Mercedes-Benz and Tableau .

When the company first launched, its messaging was very much around containers and serverless. But as Pulumi founder and CEO Joe Duffy told me, today the company is often directly engaging with infrastructure teams that are building the platforms for the engineers in their respective companies.

As for Pulumi 2.0, Duffy says that “this is really taking the original Pulumi vision of infrastructure as code — using your favorite language — and augmenting it with what we’re calling superpowers.” That includes expanding the product’s overall capabilities from infrastructure provisioning to the adjacent problem spaces. That includes continuous delivery, but also policy-as-code. This extends the original Pulumi vision beyond just infrastructure but now also lets developers encapsulate their various infrastructure policies as code, as well.

Another area is testing. Because Pulumi allows developers to use “real” programming languages, they can also use the same testing techniques they are used to from the application development world to test the code they use to build their underlying infrastructure and catch mistakes before they go into production. And with all of that, developers can also use all of the usual tools they use to write code for defining the infrastructure that this code will then run on.

“The underlying philosophy is taking our heritage of using the best of what we know and love about programming languages — and really applying that to the entire spectrum of challenges people face when it comes to cloud infrastructure, from development to infrastructure teams to security engineers, really helping the entire organization be more productive working together,” said Duffy. “I think that’s the key: moving from infrastructure provisioning to something that works for the whole organization.”

Duffy also highlighted that many of the company’s larger enterprise users are relying on Pulumi to encode their own internal architectures as code and then roll them out across the company.

“We still embrace what makes each of the clouds special. AWS, Azure, Google Cloud and Kubernetes,” Duffy said. “We’re not trying to be a PaaS that abstracts over all. We’re just helping to be the consistent workflow across the entire team to help people adopt the modern approaches.”

Meet Leverice: A team messenger and collaboration platform that’s aiming to compete with b2b giants like Slack by tackling an issue that continues to plague real-time messaging — namely, ‘always-on’ information overload. This means these tools can feel like they’re eating into productivity as much as aiding it. Or else leave users stressed and overwhelmed about how to stay on top of the work comms firehose. 

Leverice’s pitch is that it’s been built from the ground up to offer a better triage structure so vital bits of info aren’t lost in rushing rivers of chatter than flow across less structured chat platforms.

It does this by giving users the ability to organize chat content into nested subchannels. So its theory is that hyper structured topic channels will let users better direct and navigate info flow, freeing them from the need to check everything or perform lots of searches in order to find key intel. Instead they can just directly drill down to specific subchannels, tuning out the noise.

The overarching aim is to bring a little asynchronicity to the world of real-time collaboration platforms, per co-founder and COO Daniel Velton.

“Most messaging and collaboration tools are designed for and built around synchronous communications, instant back-and-forth. But most members of remote teams communicate at their own pace — and there was no go-to messaging tool built around asynchronous communications,” he tells TechCrunch.

“We set out to solve that problem, to build a messenger and collaboration platform that breaks rivers down into rivulets. To do that, we needed a tech stack and unique architecture that would allow teams to efficiently work with hundreds of channels and subchannels distributed between scores of channel branches of varying depths. Having that granularity ensures that each little shelf maintains topical integrity.

“We’re not discussing Feature 2.1.1 and 2.1.2 and 2.1.3 and 2.1.4 inside a single ‘Features’ channel, where the discussions would blend together. Each has its own little home.”

Of course Slack isn’t blind to the info-overload issues its platform can generate. Last month it announced “a simpler, more organized Slack”, which includes the ability for users to organize channels, messages and apps into “custom, collapsible sections”. Aka folders.

So how is Leverice’s subchannel architecture a great leap forward on the latest version of Slack — which does let users organize themselves (and is now in the process of being rolled out across its user-base)?

“All structuring (including folders) on other popular messengers is essentially an individual preference setting,” says Velton. “It does not reflect on a teamwide channel tree. It’s definitely a step in the right direction but it’s about each user adding a tiny bit of structure to their own private interface, not having a structure that affects and improves the way an entire team communicates.

“Leverice architecture is based on structuring of channels and subchannels into branches of unlimited depth. This kind of deep structuring is not something you can simply ‘overlay’ on top of an existing messenger that was designed around a single layer of channels. A tremendous number of issues arise when you work with a directory-like structure of infinite depth, and these aren’t easily solved or addressed unless the architecture is built around it.”

“Sure, in Leverice you can build the ‘6-lane autobahns’,” he adds, using an analogy of vehicle traffic on roads to illustrate the concept of a hierarchy of topic channels. “But we are the only messenger where you can also construct a structured network of ‘country roads’. It’s more ‘places’ but each ‘place’ is so narrow and topical that working through it all becomes more manageable, quick and pleasant, and it’s something you can do at your own pace without fear of missing important kernels of information as they fly by on the autobahn.”

To be clear, while Slack has now started letting users self-organize — by creating a visual channel hierarchy that suits them — Leverice’s structure means the same structured tree of channels/subchannels applies for the whole team.

“At the end of the day, for communications to work, somebody on a team needs to be organized,” argues Velton. “What we allow is structuring that affects the channel tree for an entire team, not just an individual preference that reflects only on a user’s local device.”

Leverice has other features in the pipeline which it reckons will further help users cut through the noise — with a plan to apply AI-powered prioritization to surface the most pressing inbound comms.

There will also be automated alerts for conversation forks when new subchannels are created. (Though generating lots of subchannel alerts doesn’t sound exactly noise-free…)

“We have features coming that alert users to forks in a conversation and nudge the user toward those new subchannels. At this stage those forks are created manually, although our upcoming AI module will have nudges based on those forks,” says Velton.

“The architecture (deep structuring) also opens the door to scripting of automated workflows and open source plug-ins,” he adds.

Leverice officially launched towards the end of February after a month-long beta which coincided with the coronavirus-induced spike in remote work.

At this stage they have “members of almost 400 teams” registered on the platform, per Velton, with initial traction coming from mid-size tech companies — who he says are either unhappy with the costs of their current messaging platform or with distraction/burnout caused by “channel fatigue”; or who are facing info fragmentation as internal teams are using different p2p/messaging tools and lack a universal choice.

“We have nothing but love and respect for our competitors,” he adds. “Slack, Teams, WhatsApp, Telegram, Skype, Viber, etc.: each have their own benefits and many teams are perfectly content to use them. Our product is for teams looking for more focus and structure than existing solutions offer. Leverice’s architecture is unique on the market, and it opens the door to powerful features that are neither technically nor practically feasible in a messenger with a single layer containing a dozen or two dozen channels.”

Other differentiating features he highlights as bringing something fresh to the team messaging platform conversation are a whiteboard feature that lets users collaborate in the app for brainstorming or listing ideas, prorities; and a Jira integration for managing and discussing tasks in the project- and issue-tracking tool. The team is planning further integrations including with Zoom, Google Docs and “other services you use most”.

The startup — which was founded by CEO Rodion Zhitomirsky in Minsk but is now headquartered in San Jose, California, also with offices in Munich, Germany — has been bootstrapping development for around two years, taking in angel investment of around $600,000.

“We are three friends who managed complex project-based teams and personally felt the pains of all the popular messengers out there,” says Velton, discussing how they came to set up the business. “We used all the usual suspects, and even tried using p2p messengers as substitutes. They all led us and our teams to the same place: we couldn’t track large amounts of communications unless we were in “always-on” mode. We knew there had to be a better way, so we set out to build Leverice.”

The third co-founder is Dennis Dokutchitz.

Leverice’s business model is freemium, with a free tier, a premium tier, and a custom enterprise tier. As well as offering the platform as SaaS via the cloud, they do on-premise installations — for what Velton describes as “the highest level of security and privacy”.

On the security front the product is not end-to-end encrypted but he says the team is developing e2e encrypted channels to supplement the client-server encryption it applies as standard.

Velton notes these forthcoming channels would not support the usual search features, while AI analysis would be limited to “meta-information analysis”, i.e. excluding posts’ content.

“We don’t process customer or message data for commercial purposes, only for internal analytics and features to improve the product for users,” he adds when asked about any additional uses made of customer data. (Leverice’s Privacy Policy can be found here.)

With remote work the order of the day across most of the globe because of the COVID-19 pandemic, it seems likely there will be a new influx of collaboration tools being unboxed to help home workers navigate a new ‘professionally distant’ normal.

“We’ve only been on the market for 6 weeks and have no meaningful revenue to speak of as of yet,” adds Velton.

Another startup has turned to downsizing and fund raising to help weather the uncertainty around the economy amid the global coronavirus health pandemic. People.ai, a predictive sales startup backed by Andreessen Horowitz, Iconiq, Lightspeed and other investors and last year valued at around $500 million, has laid off around 30 people, working out to about 18% of staff, TechCrunch has learned and confirmed.

Alongside that, the company has quietly raised a debt round in the “tens of millions of dollars” to make strategic investments in new products and potentially other moves.

Oleg Rogynskyy, the founder and CEO, said the layoffs were made not because business has slowed down, but to help the company shore up for whatever may lie ahead.

“We still have several years of runway with what we’ve raised,” he noted (it has raised just under $100 million in equity to date). “But no one knows the length of the downturn, so we wanted to make sure we could sustain the business through it.”

Specifically, the company is reducing its international footprint — big European customers that it already has on its books will now be handled from its U.S. offices rather than local outposts — and it is narrowing its scope to focus more on the core verticals that make up the majority of its current customer base.

He gave as an example the financial sector. “We create huge value for financial services industry but have moved the functionality for them out to next year so that we can focus on our currently served industries,” he said.

People.ai’s software tracks the full scope of communication touch points between sales teams and customers, supposedly negating the tedious manual process of activity logging for SDRs. The company’s machine learning tech is also meant to generate the average best way to close a deal — educating customer success teams about where salespeople may be deviating from a proven strategy.

People.ai is one of a number of well-funded tech startups that is making hard choices on business strategy, costs and staffing in the current climate.

Layoffs.fyi, which has been tallying those losing their jobs in the tech industry in the wake of the coronavirus (it’s based primarily on public reports with a view to providing lists of people for hire), says that as of today, there have been nearly 25,000 people laid off from 258 tech startups and other companies. With companies like Opendoor laying off some 600 people earlier this week, the numbers are ratcheting up quickly: just seven days ago, the number was just over 16,000.

In that context, People.ai cutting 30 may be a smaller increment in the bigger picture (even if for the individuals impacted, it’s just as harsh of an outcome). But it also underscores one of the key business themes of the moment.

Some businesses are getting directly hit by the pandemic — for example, house sales and transportation have all but halted, leaving companies in those categories scrambling to figure out how to get through the coming weeks and months and prepare for a potentially long haul of life and consumer and business behavior not looking like it did before January.

But other businesses, like People.ai, which provides predictive sales tools to help salespeople do their jobs better, is (for now at least) falling into that category of IT still in demand, perhaps even more than ever in a shrinking economy. In People.ai’s case, software to help salespeople have better sales conversations and ultimately conversions at a time when many customers might not be as quick to buy things is an idea that sells right now (so to speak).

Rogynskyy noted that more than 90% of customers that are up for renewal this quarter have either renewed or expanded their contracts, and it has been adding new large customers in recent weeks and months.

The company has also just closed a round of debt funding in the “tens of millions” of dollars to use for strategic investments.

It’s not disclosing the lender right now, but it opted for debt in part because it still has most of its most recent round — $60 million raised in May 2019 led by Iconiq — in the bank. Although investors would have been willing to invest in another equity round, given that the company is in a healthy position right now, Rogynskyy said he preferred the debt option to have the money without the dilution that equity rounds bring.

The money will be used for strategic purposes and considering how to develop the product in the current climate. For example, with most people now working from home, and that looking to be a new kind of “normal” in office life (if not all the time, at least more of the time), that presents a new opportunity to develop products tailored for these remote workers.

There have been some M&A moves in tech in the last couple of weeks, and from what we understand People.ai has been approached as well as a possible buyer, target and partner. All of that for now is not something the company is considering, Rogynskyy said. “We’re focused on our own future growth and health and making sure we are here for a long time.”

US carrier Verizon* has splashed out to buy veteran B2B videoconferencing platform, BlueJeans Network — shelling out less than $500 million on the acquisition, according to the Wall Street Journal which first reported the news.

A Verizon spokeswoman confirmed to TechCrunch that the price-tag is sub-$500M but did not provide a more exact figure. Videoconferencing platform Blue Jeans has raised ~$175M since being founded around a decade ago, per Crunchbase, with US investor NEA leading a Series E round back in 2015.

In a press release announcing the deal, Verizon said it has entered into a definitive agreement to acquire the enterprise-grade videoconferencing and event platform in order to expand its “immersive unified communications portfolio”.

“Customers will benefit from a BlueJeans enterprise-grade video experience on Verizon’s high-performance global networks. In addition, the platform will be deeply integrated into Verizon’s 5G product roadmap, providing secure and real-time engagement solutions for high growth areas such as telemedicine, distance learning and field service work,” it wrote.

“As the way we work continues to change, it is absolutely critical for businesses and public sector customers to have access to a comprehensive suite of offerings that are enterprise ready, secure, frictionless and that integrate with existing tools,” added Tami Erwin, CEO of Verizon Business, in a supporting statement. “Collaboration and communications have become top of the agenda for businesses of all sizes and in all sectors in recent months. We are excited to combine the power of BlueJeans’ video platform with Verizon Business’ connectivity networks, platforms and solutions to meet our customers’ needs.”

The acquisition comes at a time when videoconferencing is seeing a massive uptick in usage as white collar workers around the world log on to meetings from home during the coronavirus pandemic.

Although it’s BlueJeans’ rival, Zoom, that’s been the most high profile name linked to the viral videoconferencing boom in recent weeks. The latter recently revealed that daily meeting participants on its platform jumped from a modest 10M in December to 200M in March.

However such booming growth and consumer usage has brought increased scrutiny for Zoom — leading to a spate of warnings (and even some bans), related to security and privacy concerns. And earlier this month the company said it would freeze product dev to focus on the laundry list of issues that have surfaced as users have piled in and kicked its tires, taking a little of the shine off of surging growth. 

On the sheer usage front BlueJeans is certainly small fish in comparison to Zoom — having remained b2b focused. A BlueJeans spokeswoman told us it has more than $100M ARR and over 15,000 customers at this point. (Some notable users include Facebook and Disney.)

But it’s paying users that are likely of most interest to Verizon, hence talk of telemedicine, distance learning and field service work — areas ripe for coronavirus-accelerated digitization. Carriers generally, meanwhile, haven’t been able to translate increased usage during the pandemic into a revenue growth story — as a result of a combination of fixed costs, debt and market disruption that’s been hitting their shares during the coronavirus crisis, per Reuters. Bolting on more b2b tools looks to be one way of growing network revenues.

“The combination of BlueJeans’ world class enterprise video collaboration platform and trusted brand with Verizon Business’ next generation edge computing innovation will deliver highly differentiated and compelling solutions to our joint customers,” said Quentin Gallivan, BlueJeans CEO, in a statement. “We are very excited about joining the Verizon team and we truly believe the future of business communications starts today!”

Verizon said today that said BlueJeans founders and “key management” will join the company as part of the acquisition, with BlueJeans employees set to become Verizon employees immediately following the close of the deal — which is expected in the second quarter, pending customary closing conditions.

BlueJeans co-founder Krish Ramakrishnan has a history of exits, selling a couple of his previous startups to networking giant Cisco — where he has also worked, in between spinning out his own companies.

*Disclosure: Verizon is also TechCrunch’s parent company

Verizon makes a move into videoconferencing, Jeff Bezos discusses a plan to test Amazon employees for COVID-19 and Apple is reportedly working on new over-ear headphones. Here’s your Daily Crunch for April 16, 2020.

1. Verizon is buying b2b videoconferencing firm BlueJeans

TechCrunch’s parent company is buying veteran videoconferencing platform BlueJeans Network — shelling out less than $500 million on the acquisition, according to the Wall Street Journal. (A Verizon spokeswoman confirmed that the price-tag is sub-$500 million but did not provide a more exact figure.)

“Customers will benefit from a BlueJeans enterprise-grade video experience on Verizon’s high-performance global networks,” the company said in a statement. “In addition, the platform will be deeply integrated into Verizon’s 5G product roadmap, providing secure and real-time engagement solutions for high growth areas such as telemedicine, distance learning and field service work.”

2. Bezos details Amazon’s COVID-19 testing plans in shareholder letter

Jeff Bezos dropped Amazon’s annual shareholder letter today, which includes more information on the Amazon-built testing labs that were announced last week. Bezos said the company is considering “regular testing of all Amazonians, including those showing no symptoms.”

3. Apple said to be working on modular, high-end, noise-cancelling over-ear headphones

Bloomberg reports that Apple is developing its own competitors to popular over-ear noise-cancelling headphones like those made by Bose and Sony, but with similar technology to that used in the AirPod and AirPod Pro lines.

4. Unicorn layoffs keep piling up as the economy gets worse

Yesterday, news broke that a trio of well-known, heavily-backed unicorns — Carta, Zume and Opendoor — were cutting staff.

5. Punitive liquidation preferences return to VC — don’t do it

VC Pascal Levensohn says that several of his current portfolio companies have recently proposed “emergency bridge” convertible note financings of between $5 million and $15 million, each featuring a painful feature for non-participants. (Extra Crunch membership required.)

6. DoD Inspector General report finds everything was basically hunky-dory with JEDI cloud contract bid

While controversy has dogged the $10 billion, decade-long JEDI contract since its earliest days, a report by the Department of Defense’s Inspector General’s Office concluded that the contract procurement process was fair and legal.

7. Google Play adds a ‘Teacher Approved’ section to its app store

All apps found in this section are vetted by a panel of reviewers, including more than 200 teachers across the U.S., and meet Google’s existing requirements (around government regulation and advertising) for its “Designed for Families” program.

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