Tag Archive for: IT

Would the math work if Databricks were valued at $38B?

Databricks, the open-source data lake and data management powerhouse has been on quite a financial run lately. Today Bloomberg reported the company could be raising a new round worth at least $1.5 billion at an otherworldly $38 billion valuation. That price tag is up $10 billion from its last fundraise in February when it snagged $1 billion at a $28 billion valuation.

Databricks declined to comment on the Bloomberg post and its possible new valuation.

The company has been growing like gangbusters, giving credence to the investor thesis that the more your startup makes, the more it is likely to make. Consider that Databricks closed 2020 with $425 million in annual recurring revenue, which in itself was up 75% from the previous year.

As revenue goes up so does valuation, and Databricks is a great example of that rule in action. In October 2019, the company raised $400 million at a seemingly modest $6.2 billion valuation (if a valuation like that can be called modest). By February 2021, that had ballooned to $28 billion, and today it could be up to $38 billion if that rumor turns out to be true.

One of the reasons that Databricks is doing so well is it operates on a consumption model. The more data you move through the Databricks product family, the more money it makes, and with data exploding, it’s doing quite well, thank you very much.

It’s worth noting that Databricks’s primary competitor, Snowflake went public last year and has a market cap of almost $83 billion. In that context, the new figure doesn’t feel quite so outrageous, But what does it mean in terms of revenue to warrant a valuation like that. Let’s find out.

Valuation math

Let’s rewind the clock and observe the company’s recent valuation marks and various revenue results at different points in time:

  • Q3 2019: $200 million run rate, $6.2 billion valuation.
  • Q3 2020: $350 million run rate, no known valuation change.
  • EoY 2020: $425 million run rate, $28 billion valuation (Q1 valuation).
  • Q3 2021: Unclear run rate, possible $38 billion valuation.

The company’s 2019 venture round gave Databricks a 31x run rate multiple. By the first quarter of 2021, that had swelled to a roughly 66x multiple if we compare its final 2020 revenue pace to its then-fresh valuation. Certainly software multiples were higher at the start of 2021 than they were in late 2019, but Databricks’s $28 billion valuation was still more than impressive; investors were betting on the company like it was going to be a key breakout winner, and a technology company that would go public eventually in a big way.

To see the company possibly raise more funds would therefore not be surprising. Presumably the company has had a good few quarters since its last round, given its history of revenue accretion. And there’s only more money available today for growing software companies than before.

But what to make of the $38 billion figure? If Databricks merely held onto its early 2021 run rate multiple, the company would need to have reached a roughly $575 million run rate, give or take. That would work out to around 36% growth in the last two-and-a-bit quarters. That works out to less than $75 million in new run rate per quarter since the end of 2020.

Is that possible? Yeah. The company added $75 million in run rate between Q3 2020 and the end of the year. So you can back-of-the-envelope the company’s growth to make a $38 billion valuation somewhat reasonable at a flat multiple. (There’s some fuzz in all of our numbers, as we are discussing rough timelines from the company; we’ll be able to go back and do more precise math once we get the Databricks S-1 filing in due time.)

All this raises the question of whether Databricks should be able to command such a high multiple. There’s some precedent. Recently, public software company Monday.com has a run rate multiple north of 50x, for example. It earned that mark on the back of a strong first quarter as a public company.

Databricks securing a higher multiple while private is not crazy, though we wonder if the data-focused company is managing a similar growth rate. Monday.com grew 94% on a year-over-year basis in its most recent quarter.

All this is to say that you can make the math shake out for Databricks to raise at a $38 billion valuation, but built into that price is quite a lot of anticipated growth. Top quartile public software companies today trade for around 23x their forward revenues, and around 27x their present-day revenues, per Bessemer. To defend its possible new valuation when public, then, leaves quite a lot of work ahead of Databricks.

The company’s CEO, Ali Ghodsi, will join us at TC Sessions: SaaS on October 27th, and we should know by then if this rumor is, indeed true. Either way, you can be sure we are going to ask him about it.

 

Medical supply marketplace startup bttn. sews up additional $5M seed

Coming off a $1.5 million seed round in June, bttn. announced Thursday that it secured another $5 million extension, led by FUSE, to the round to give it a $26.5 million post-money valuation.

The Seattle-based company was founded in March 2021 by JT Garwood and Jack Miller after seeing the challenges medical organizations had during the global pandemic to not only find supplies, but also get fair prices for them.

“We went into this building on the pain points customers had dealing with a system that is so archaic and outdated — most were still faxing in order forms and keeping closets full of supplies, but not knowing what was there,” Garwood, CEO, told TechCrunch.

Bttn. is going after the U.S. wholesale medical supply market, which is predicted to be valued at $243.3 billion by the end of 2021, according to IBISWorld. The company created a business-to-business e-commerce platform with a variety of high-quality medical supplies, saving customers an average of between 20% and 40%, while providing a better ordering and shipping experience, Garwood said.

It now boasts more than 300 customers, including individual practices and surgical centers, and multiple government contracts. It is also currently the preferred supplier for over 17 healthcare associations across the country, Garwood said. In addition to expanding into dental supplies, bttn. is also attracting customers like senior living facilities and home and hospice care.

Garwood intends to use the funds to expand bttn.’s technology, sales and operations teams, and increase its partnerships. The company is also adding new features like a portal to track shipments more easily, better order automation and improve the ability to control when supplies will get to them.

Bttn. is also analyzing more of the data coming in from its marketplace to recognize where the trends are coming from, including hospitalization rates, to share with customers. For example, if hospitals are overcrowded, supply shortages will follow, Garwood said.

“The medical supply industry was built on inequity, and we have a sense of duty to build a product that enables a better future for our customers,” he added. “We can proactively let customers know that spikes are expected, provide them with correct information and give that power back to the consumers and healthcare providers in ways they never had before.”

Whereas bttn.’s first seed round was “about pouring gas on the fire,” partnering with FUSE this time around was an easy decision for Garwood, who said the firm is bringing new assets to the table.

Brendan Wales, general partner at FUSE, said via email that his firm backs promising entrepreneurs building businesses in the Pacific Northwest and discovered bttn. before they announced any funding.

He said there is massive consumerization of healthcare, most evident on the patient side for years, but now becoming so on the provider side. Medical office employees are looking for the same type of customer experience they get from online businesses they frequently shop at, and bttn. “has a relentless drive to provide the same type of experiences and interactions to health providers.”

“We fell in love with the idea of providing a transparent and delightful customer experience to health providers, something that has been sorely lacking,” Wales added. “That, tied in with a young and ambitious team, made it so that our entire partnership worked tirelessly to partner with them.”

 

Insight Partners leads $30M round into Metabase, developing enterprise business intelligence tools

Open-source business intelligence company Metabase announced Thursday a $30 million Series B round led by Insight Partners.

Existing investors Expa and NEA joined in on the round, which gives the San Francisco-based company a total of $42.5 million in funding since it was founded in 2015. Metabase previously raised $8 million in Series A funding back in 2019, led by NEA.

Metabase was developed within venture studio Expa and spun out as an easy way for people to interact with data sets, co-founder and CEO Sameer Al-Sakran told TechCrunch.

“When someone wants access to data, they may not know what to measure or how to use it, all they know is they have the data,” Al-Sakran said. “We provide a self-service access layer where they can ask a question, Metabase scans the data and they can use the results to build models, create a dashboard and even slice the data in ways they choose without having an analyst build out the database.”

He notes that not much has changed in the business intelligence realm since Tableau came out more than 15 years ago, and that computers can do more for the end user, particularly to understand what the user is going to do. Increasingly, open source is the way software and information wants to be consumed, especially for the person that just wants to pull the data themselves, he added.

George Mathew, managing director of Insight Partners, believes we are seeing the third generation of business intelligence tools emerging following centralized enterprise architectures like SAP, then self-service tools like Tableau and Looker and now companies like Metabase that can get users to discovery and insights quickly.

“The third generation is here and they are leading the charge to insights and value,” Mathew added. “In addition, the world has moved to the cloud, and BI tools need to move there, too. This generation of open source is a better and greater example of all three of those.”

To date, Metabase has been downloaded 98 million times and used by more than 30,000 companies across 200 countries. The company pursued another round of funding after building out a commercial offering, Metabase Enterprise, that is doing well, Al-Sakran said.

The new funding round enables the company to build out a sales team and continue with product development on both Metabase Enterprise and Metabase Cloud. Due to Metabase often being someone’s first business intelligence tool, he is also doubling down on resources to help educate customers on how to ask questions and learn from their data.

“Open source has changed from floppy disks to projects on the cloud, and we think end users have the right to see what they are running,” Al-Sakran said. “We are continuing to create new features and improve performance and overall experience in efforts to create the BI system of the future.

 

Tiger Global backs Nacelle with $50M for its e-commerce infrastructure

Consumer shift to buying online during the global pandemic — and keeping that habit — continues to boost revenue for makers of developer tools that help e-commerce sites provide better shopping experiences.

LA-based Nacelle is one of the e-commerce infrastructure companies continuing to attract investor attention, and at a speedy clip, too. It closed on a $50 million Series B round from Tiger Global. This is just six months after its $18 million Series A round, led by Inovia, and follows a $4.8 million seed round in 2020.

The company is working in “headless” commerce, which means it is disconnecting the front end of a website, a.k.a. the storefront, from the back end, where all of the data lives, to create a better shopping experience, CEO Brian Anderson told TechCrunch. By doing this, the back end of the store, essentially where all the magic happens, can be updated and maintained without changing the front end.

“Online shopping is not new, but how the customer relates to it keeps changing,” he said. “The technology for online shopping is not up to snuff — when you click on something, everything has to reload compared to an app like Instagram.”

More people shopping on their mobile devices creates friction due to downloading an app for each brand. That is “sucking the fun out of shopping online,” because no one wants that many apps on their phone, Anderson added.

Steven Kramer, board member and former EVP of Hybris, said via email that over the past two decades, the e-commerce industry went through several waves of innovation. Now, maturing consumer behaviors and expectations are accelerating the current phase.

“Retailers and brands are struggling with adopting the latest technologies to meet today’s requirements of agility, speed and user experience,” Kramer added. “Nacelle gives organizations a future-proof way to accelerate their innovation, leverage existing investments and do so with material ROI.”

Data already shows that COVID-era trends accelerated e-commerce by roughly five years, and Gartner predicts that 50% of new commerce capabilities will be incorporated as API-centric SaaS services by 2023.

Those kinds of trends are bringing in competitors that are also attracting investor attention — for example, Shopistry, Swell, Fabric, Commerce Layer and Vue Storefront are just a few of the companies that raised funding this year alone.

Anderson notes that the market continues to be hot and one that can’t be ignored, especially as the share of online retail sales grows. He explained that some of his competitors force customers to migrate off of their current tech stack and onto their respective platforms so that their users can get a good customer experience. In contrast, Nacelle enables customers to keep their tech stack and put components together as they see fit.

“That is painful in any vertical, but especially for e-commerce,” he said. “That is your direct line to revenue.”

Meanwhile, Nacelle itself grew 690% in the past year in terms of revenue, and customers are signing multiyear contracts, Anderson said.

Anderson, who is an engineer by trade, wants to sink his teeth into new products as adoption of headless commerce grows. These include providing a dynamic layer of functionality on top of the tech stack for storefronts that are traditionally static, and even introducing some livestream capabilities later this year.

As such, Nacelle will invest the new round into its go-to-market strategy and expand its customer success, partner relations and product development. He said Nacelle is already “the de facto standard” for Shopify Plus merchants going headless.

“We want to put everything in a tailor-made API for e-commerce that lets front-end developers do their thing with ease,” Anderson added. “We also offer starter kits for merchants as a starting point to get up-and-running.”

UIPath CEO Daniel Dines is coming to TC Sessions: SaaS to talk RPA and automation

UIPath came seemingly out of nowhere in the last several years, going public last year in a successful IPO during which it raised over $527 million. It raised $2 billion in private money prior to that with its final private valuation coming in at an amazing $35 billion. UIPath CEO Daniel Dines will be joining us on a panel on automation at TC Sessions: Saas on October 27th.

The company has been able capture all this investor attention doing something called Robotic Process Automation, which provides a way to automate a series of highly mundane tasks. It has become quite popular, especially to help bring a level of automation to legacy systems that might not be able to handle more modern approaches to automation involving artificial intelligence and machine learning. In 2019 Gartner found that RPA was the fastest growing category in enterprise software.

In point of fact,  UIPath didn’t actually come out of nowhere. It was founded in 2005 as a consulting company and transitioned to software over the years. The company took its first VC funding, a modest $1.5 million seed round in 2015, according to Crunchbase data.

As RPA found its market, the startup began to take off, raising gobs of money including a $568 million round in April 2019 and $750 million in its final private raise in February 2021.

Dines will be appearing on a panel discussing the role of automation in the enterprise. Certainly, the pandemic drove home the need for increased automation as masses of office workers moved to work from home, a trend that is likely to continue even after the pandemic slows.

As the RPA market leader, he is uniquely positioned to discuss how this software and other similar types will evolve in the coming years and how it could combine with related trends like no-code and process mapping. Dines will be joined on the panel by investor Laela Sturdy from Capital G and ServiceNow’s Dave Wright where they will discuss the state of the automation market, why it’s so hot and where the next opportunities could be.

In addition to our discussion with Dines, the conference will also include Databricks’ Ali Ghodsi, Salesforce’s Kathy Baxter and Puppet’s Abby Kearns, as well as investors Casey Aylward and Sarah Guo, among others. We hope you’ll join us. It’s going to be a stimulating day.

Buy your pass now to save up to $100. We can’t wait to see you in October!

Is your company interested in sponsoring or exhibiting at TC Sessions: SaaS 2021? Contact our sponsorship sales team by filling out this form.

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Apeel bites into another $250M funding round, at a $2B valuation, to accelerate fresh food supply chains

Apeel Sciences, a food system innovation company, is out to prevent food produced globally from ending up in the landfill, especially as pressures from the global pandemic affect the food supply chain.

The company just added $250 million in Series E funding, giving it a valuation of $2 billion, to speed up the availability of its longer-lasting produce in the U.S. (where approximately 40% of food is wasted), the U.K. and Europe.

Existing investor Temasek led the round and was joined by a group of new and existing investors, including Mirae Asset Global Investments, GIC, Viking Global Investors, Disruptive, Andreessen Horowitz, Tenere Capital, Sweetwater Private Equity, Tao Capital Partners, K3 Ventures, David Barber of Almanac Insights, Michael Ovitz of Creative Artists Agency, Anne Wojcicki of 23andMe, Susan Wojcicki of YouTube and Katy Perry.

With the new funding, Apeel has now raised over $635 million since the company was founded in 2012. Prior to this round, the company brought in $250 million in Series D funding in May 2020.

Santa Barbara-based Apeel developed a plant-based layer for the surface of fruits and vegetables that is tasteless and odorless and that keeps moisture in while letting oxygen out. It is those two factors in particular that lead to grocery produce lasting twice as long, James Rogers, CEO of Apeel, told TechCrunch.

Apeel installs its application at the supplier facilities where the produce is packed into boxes. In addition to that technology, the company acquired ImpactVision earlier this year to add another layer of quality by integrating imaging systems on individual pieces as they move through the supply chain to optimize routing so more produce that is grown is eaten.

“One in nine people are going hungry, and if three in nine pieces of produce are being thrown away, we can be better stewards of the food we are throwing away,” Rogers said. “This is a solvable problem, we just have to get the pieces to the right place at the right time.”

The company is not alone in tackling food waste. For example, Shelf Engine, Imperfect Foods, Mori and Phood Solutions are all working to improve the food supply chain and have attracted venture dollars to go after that mission.

Prior to the pandemic, the amount of food people were eating was growing each year, but that trend is reversed, Rogers explained. Consumers are more aware of the food they eat, they are shopping less frequently, buying more per visit and more online. At the same time, grocery stores are trying to sort through all of that.

“We can’t create these supply networks alone, we do it in concert with supply and retail partners,” he said. “Grocery stores are looking at the way shoppers want to buy things, while we look at how to partner to empower the supply chain. What started with longer-lasting fruits and vegetables, is becoming how we provide information to empower them to do it without adding to food waste.”

Since 2019, Apeel has prevented 42 million pieces of fruit from going to waste at retail locations; that includes up to 50% reduction in avocado food waste with corresponding sales growth. Those 42 million pieces of saved fruit also helped conserve nearly 4.7 billion liters of water, Rogers said.

Meanwhile, over the past year, Apeel has amassed a presence in eight countries, operating 30 supply networks and  distributing produce to 40 retail partners, which then goes out to tens of thousands of stores around the world.

The new funding will accelerate the rollout of those systems, as well as co-create another 10 supply networks with retail and supply partnerships by the end of the year. Rogers also expects to use the funding to advance Apeel’s data and insights offerings and future acquisitions.

Thomas Park, president and head of alternative investments at Mirae Asset Global Investments, said his firm has been investing in environmental, social and governance-related companies for awhile, targeting companies that “make a huge impact globally and in a way that is easy for us to understand.”

The firm, which is part of Mirae Asset Financial Group, often partners with other investors on venture rounds, and in Apeel’s case with Temasek. It also invested with Temasek in Impossible Foods, leading its Series F round last year.

“When we saw them double-down on their investment, it gave us confidence to invest in Apeel and an opportunity to do so,” Park said. “Food waste is a global problem, and after listening to James, we definitely feel like Apeel is the next wave of how to attack these huge problems in an impactful way.”

 

Stacker raises $20M Series A to help business units build software without coding

No code platforms have developed into a hot market, and Stacker, a London-based no-code platform is attempting to bring the concept to a new level. Not only can you create a web application from a spreadsheet, you can pull data from a variety of sources to create a sophisticated business application automatically (although some tweaking may be required).

Today the company announced a $20 million Series A led by Andreessen Horowitz with participation from existing investors Initialized Capital, Y Combinator and Pentech. Today’s investment brings the total raised to $23 million, according to Crunchbase data.

Michael Skelly, CEO and co-founder at Stacker, says that the idea is to take key business data and turn it into a useful app to help someone do their job more efficiently. “[We enable] people in business to create apps to help them in their working life — so things like customer portals, internal tools and things that take the data they’re already using, often to run a process, and turn that into an app,” Skelly explained.

“We really think that in order to actually be useful for business, you need to be hooked into the data that a business cares about. And so we let people bring their spreadsheets, SQL databases, Salesforce data, bring all the data that they use to run their business, and automatically turn it into an app,” he said.

Once the company pulls that data in and creates an app, the user can begin to tweak how things look, but Stacker gives them a big head start toward creating something usable from the get-go, Skelly said.

Jennifer Li,  a partner at lead investor Andreessen Horowitz likes the startup’s approach to no code. “We’ve been watching the no-code space for a while, and Stacker stands apart from the rest because of its thoughtful product approach, allowing business operators to instantly generate a functional app that perfectly fits existing business processes,” she said in a blog post announcing the funding round.

The company currently has 19 employees with plans to put the new capital to work to reach 30-40 by the end of the year. Skelly sees building a diverse company as a key goal and is proactive and thoughtful about finding ways to achieve that. In fact, he has identified three ways to approach diversity.

“Firstly is just making sure that we get a diverse pipeline of people. I really think that the ratio of the people you talk to is probably going to be the biggest indicator of the people you hire. Secondly we try to find ways we can hire people who are maybe further down their career profile, but [looking] to grow,” he said.

Thirdly, and I think this is something that is not talked about enough, there are plenty of people who would like to get into programming roles, and who are under represented, and so we have members of our team who are converting from various non-technical roles to DevOps — and I think it’s just like a really great route to add to the overall pool [of diverse candidates],” he said.

The company is remote first with Skelly in London and his co-founder based in Geneva and they intend to stay that way. They founded the company in 2017 and originally created a different product that was much more complex and required a lot of hand holding before eventually concluding that making it simple was the way to go, They released the first version of the current product at the end of 2019.

The company has a big vision to be the software development tool for business units. “We really think that in the future just like everyone’s got email, a chat tool, a spreadsheet and a video conferencing tool nowadays, they will also have a software tool, where they write and run the custom software that they run their business on,” he said.

Enable bags $45M for B2B rebate management platform

Enable, a startup developing a cloud-based software tool for business-to-business rebate management, announced Wednesday a $45 million Series B funding round.

The round is led by Norwest Venture Partners with participation from existing investors Menlo Ventures and Sierra Ventures, and a group of angel investors. Including the new round, the company has raised a total of $62 million, which includes a $13 million Series A raised in 2020.

The company, which started in the U.K. and moved to San Francisco in 2020, was co-founded by Andrew Butt and Denys Shortt in 2015 but launched fully in 2016. Its technology automates how distributors and manufacturers create, execute and track rebates. These types of trading programs are a common industry practice and are relied on by distributors as a way to turn a profit.

Since raising its Series A last year, Butt, chief executive officer, moved to the Bay Area, grew its North American operations to 60 people, tripled revenue and more than tripled its customer base, he told TechCrunch. The new funding will be used for product innovation and building sales and go-to-market teams.

“The Series A was proving traction in the U.S. and Canada and gave us the ability to hire a U.S. leadership team,” he added. “When we saw that momentum, the market size was large and the opportunity was now getting bigger and bigger, we started scaling up the business.”

As customer needs changed and incentives were growing in terms of revenue and profitability, Enable saw that they were more critical to manage; the incentives needed to be more dynamic and easy to make targeted and personalized. In a sense, incentives have “gone from being blunt instruments to very sharp in size and volume,” Butt said.

Reaching the year over year revenue doubling was a milestone for the company, and his immediate next steps are to get a fully ramped team so Enable can continue on that growth trajectory. The market for incentives is big, but “there is no credible competition,” so the company is also working to build that distribution and sales team now, he added.

It was also over the past year that Butt met Sean Jacobsohn, partner at Norwest Venture Partners, who, as part of the investment, joined Enable’s board of directors.

Jacobsohn had noticed Enable and asked for an introduction to the company when it hired Jerry Brooner as its president of global field operations. Jacobsohn was tracking Brooner’s next moves after leaving Scout, a Workday company, and the hire got his attention.

Enable checks all of the boxes Jacobsohn said he looks for in a company: strong CEO, a good team and good customer feedback — many of them were dissatisfied with the legacy software, he said.

“I also love companies going after a big market where there is no credible competition,” Jacobsohn added. “There is a lot of greenfield space here. What’s great about a player like that is they can come in, create a category and be the new generation cloud player. This isn’t something someone can wake up and start. You need deep domain expertise.”

 

Tropic picks up $25M to streamline software procurement experiences

The pandemic was a catalyst for showing companies looking to cut costs just how much they were spending on their software tools. New York-based Tropic’s platform not only uncovers those savings, but also brings a click-and-approve approach to buying software. Today, the company announced a $25 million Series A round of funding.

Canaan Partners led the round, with participation from Founder Collective and Mo Koyfman’s new fund, Shine. It gives Tropic $27.1 million in total funding since the company emerged from stealth in 2020, CEO David Campbell told TechCrunch.

Prior to founding the company with Justin Etkin, Campbell was in technology and sales roles, selling software contracts of every size, and realized how complex and rigid the contracts were getting as companies grew larger and the lack of price transparency increased. The complexity of some contracts can cause companies to overpay, even locking companies into payments they can’t afford, Campbell said.

On top of that, more buyers are younger now and their experience with purchasing software is pulling out their phone to download an app, while buying a customer relationship management tool will take six months to buy and cost thousands of dollars.

“Looking at the space, we are in a mirror maze of software, including companies using software to build products that they then sell back to the software companies,” Campbell said. “Companies are only buying software once a year, yet the process can be so complex.”

Tropic’s SaaS procurement model gathers the whole process under one platform. Unlike some competitors’ approaches, it takes on the heavy lifting so when companies have to buy or renew a contract, users can access Tropic’s one-click purchasing service to outsource the transaction. After the contracts are signed, its platform manages the technology and ensures financing is in order. This approach saves companies 23%, on average, on the software purchases, which Campbell said “moves the needle” for many companies where software is the No. 1 cost after salary.

In recent years, cloud software has become a fast-growing spend category across most businesses. Campbell said the average company can have more than 100 software contracts, while that jumps to over 500 for enterprise organizations. Meanwhile, global spend on enterprise software is forecasted to reach $599 billion by the end of 2021, a 13.2% increase over the previous year, according to Statista.

In the last 12 months, the company added over 60 customers, counting Qualtrics, Vimeo, Zapier and Intercom, surpassed $250 million in managed spend and processed transactions for over 1,200 vendors. The company is seeing 100% quarter over quarter growth, and in the last quarter, doubled its annual recurring revenue, Campbell said.

Tropic will use the funding for R & D and to deepen integrations with existing procurement tools in the cloud software ecosystem. Over the past year, the company’s headcount has grown to 50 and Campbell has “aggressive hiring plans between now and the rest of the year” focused on the tech side with engineering and product management.

Hootan Rashidifard, principal from Canaan Partners, said his firm was tracking the software procurement sector and learned about Tropic through Founder Collective, which led the company’s seed round.

“We’re seeing software and financial services converge and Tropic sits squarely at the intersection of both in a category with massive tailwinds,” Rashidifard said via email. “Software is accelerating the share of expenses while also penetrating every part of an organization, and software purchasing is becoming more decentralized. Tropic’s platform is in a fragmented market with high payment volume, which is ripe for layering on all kinds of adjacent services.”

 

Salesforce announces first integrations with Slack after closing $28B sale

When Salesforce acquired Slack at the end of last year for almost $28 billion, you had to figure that they had some big plans for the company, and today the CRM giant announced some initial integrations that should prove useful for Salesforce customers.

Rob Seaman, SVP for Slack at Salesforce sees Slack as the communications platform for Salesforce moving forward. “We really want Slack to be the primary engagement surface for our users, their communications, their work, their workflows and the processes and the apps they support,” he said.

“What we’re announcing are these new capabilities to support that Slack vision for sales, service, marketing and analytics. And for each of those areas what we’re doing is a combination of articulating, both in best practices and codifying, how you can and should model your sales, service and marketing organizations in this new world,” he said.

The hope is that by taking advantage of Slack’s ability to integrate external enterprise apps inside the application, working together they can find ways to speed up and automate various Salesforce tasks, making it faster and easier to use without switching context to make it happen.

For starters, the Sales Cloud gets dedicated deal rooms, where all of the parties involved in a complex sale, whether internal departments like finance and product people or external partners, can come together in Slack throughout the sales cycle and stay on top of the ebb and flow of all the sales activity.

“I think the deal room is an expression of an opportunity from Salesforce into Slack in a way that makes it very simple to connect with everybody to effectively get a deal done, including customers and partners,” Seaman explained. “That’s where Slack Connect is extremely powerful [to connect with external partners]. We think we should be able to dramatically reduce sales cycle lengths as a result of this…” he said. Slack Connect is the service introduced last year that enables Slack users to connect with people outside of a company.

In addition, through integrations members of the sales team involved in a more complex deal can get daily updates, which are automatically pulled together in Slack and include personalized daily task lists, meetings and priority deals.

Service teams can meet together in a room Salesforce is calling a swarm, a place for the team to help one another with specific questions or problems they may be having. In a company with a large product catalogue this could be particularly helpful to get an answer quickly. While Einstein recommendations helps with related content, a swarm can come in handy when there is a more specific question involved and a human with that knowledge may be just the ticket. Service team members will also be able to search for experts to invite to the swarm, who may be able to help answer the question or solve the problem more quickly.

Not to be left out, marketing gets intelligent insights delivered with the help of Datorama, the company Salesforce bought in 2018. Marketers also get regular updates inside of Slack when a change is made to a marketing campaign.

Finally there are integrations with Tableau, the company that Salesforce bought in 2018 for $6.5 billion — Salesforce is a highly acquisitive company. In a similar way that marketers get updates to campaigns, other users can get Slack updates whenever data they consider important gets updated in Tableau, and they can also get daily digests of key metrics that matter to them right in Slack.

Seaman promised that these announcements were just the start, and we will be hearing about more integrations with Slack at the Dreamforce customer conference next month — and in the coming months. “This is just the beginning, and so you’ll continue to see expansion of the integrations between Salesforce and Slack for the four areas that we’re announcing today around sales, service, marketing and analytics, but also every single cloud and industry solution in [the] Salesforce [family of products] is working on this,” he said.