Tag Archive for: IT

Stealthy search startup Searchable.ai snags $2M seed

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Searchable.ai wants to solve an old problem around search in the enterprise. The stealthy startup announced a $2 million seed round.

Defy Partners led the round with a slew of other participants, including Paul English, co-founder of Kayak; Wayne Chang, co-founder of Crashlytics; Brian Halligan, co-founder and CEO of HubSpot; Jonathan Kraft, president and COO of the Kraft Group and the New England Patriots; MIT Prof. Edward Roberts; Eric Dobkin, founder and chairman emeritus of Goldman Sachs Global Equity Capital Markets; and Susquehanna International Group.

The prestigious group of investors saw that Searchable.ai is trying to solve a big problem around findability. Company co-founder Brian Shin says that knowledge workers have been struggling for years trying to find a way to better utilize all of the information that exists within an organization.

“The problem we’re really solving is that there are a trillion documents created every year in Microsoft Office, Google Docs, etc., and it’s really difficult if you’re a knowledge worker to find what you need in terms of either a document, an asset like a slide or worksheet within a document or the actual answer to a question that you have,” Shin said.

The questioning part could be particularly valuable because it lets you ask a natural language question and find a specific piece of information within a document, rather than just the document itself. “Let’s say you have a giant spreadsheet, you could actually ask a question of all your spreadsheets and find the atomic unit of knowledge that you’re actually looking for,” he said.

The product itself is not quite ready for the big reveal, but if it works as described, it will be a huge boost to knowledge workers who have continually struggled to find a nugget of information they know is out there across the myriad documents in an organization.

Shin is an experienced entrepreneur who has helped launch and sell three companies. He reports he has raised $100 million in venture capital and most recently has worked as a venture capitalist himself, but he saw this opportunity and decided to jump back into the development side of things.

He admits he’s giving up a lot to go back to the startup lifestyle, but he and his co-founders decided this was worth it. “You know the draw, the compulsion to do another startup is is really what this is about. So my three other colleagues and I have have all started companies before and we’re all giving up big jobs to do this, and I’m so excited about the team and the massive opportunity.”

He promised more details about the company and the solution would be coming early next year.

Kandji announces $3.375M seed for sophisticated Apple MDM solution

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Kandji, a new Apple MDM solution that promises to go far beyond Apple’s base MDM protocol and other solutions on the market, emerged from stealth today with a $3.375 million seed investment. The product is also publicly available for the first time starting today.

The round, which closed in March, was led by First Round Capital with help from Webb Investment Network, Lee Fixel, John Glynn and other unnamed investors.

Company co-founder and CEO Adam Pettit says the company’s founders have a deep knowledge in Apple. They all worked at Apple before leaving to run an Apple IT consultancy for more than 10 years.

He said that while they were at the consultancy, they developed a proprietary stack of tools to help with highly sophisticated Apple device deployments at large organizations, and it occurred to them that there was an unserved market opportunity to turn that knowledge into a new product.

Two years ago they sold the consultancy, took that knowledge and built Kandji from the ground up. Pettit says the new product gives customers access to a set of management tools that they would have charged six figures to implement at that their old firm.

One of the key differentiators between Kandji and other MDM solutions, or even Apple’s base MDM functionality, is a set of one-click compliance tools. “We’re the only product that has almost 200 of these one-click policy frameworks we call parameters. So an organization can go in and browse by compliance framework, or we have pre-built templates for companies that don’t necessarily have a specific compliance mandate in mind,” he said.

The parameters have all of the tools built-in to automatically deploy a set of policies related to a given compliance framework without having to go through and manually set all of those different switches yourself. On the flip side, if you want to get granular and create your own parameters, you can do that too.

He says one of the reasons he and his partners were willing to give up the big-dollar consultancy was because they saw a huge opportunity for firms that couldn’t afford those kind of services, but still had relatively large Apple device deployments. “I mean there’s a big need outside of just the specific kind of sophisticated compliance work we would do [at our previous firm]. We saw this big need in general for an Apple MDM solution like ours,” he said.

After selling their previous firm, the founders bootstrapped for a year while they developed the initial version of Kandji before seeking funding. Today, the company has 16 employees and a set of initial customers that have been testing the product.

Even after Microsoft wins, JEDI saga could drag on

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The DoD JEDI contract saga came to a thrilling conclusion on Friday afternoon, appropriately enough, with one final plot twist. The presumptive favorite, Amazon, did not win, stunning many, including likely the company itself. In the end, Microsoft took home the $10 billion prize.

This contract was filled with drama from the beginning, given the amount of money involved, the length of the contract, the winner-take-all nature of the deal — and the politics. We can’t forget the politics. This was Washington after all, and Jeff Bezos does own The Washington Post.

Then there was Oracle’s fury throughout the procurement process. The president got involved in August. The current defense secretary recused himself on Wednesday, two days before the decision came down. It was all just so much drama, even the final decision itself, handed down late Friday afternoon — but it’s unclear if this is the end or just another twist in this ongoing tale.

In a victory over Amazon, Microsoft wins $10B Pentagon JEDI cloud contract

Some perspective on $10 billion

Before we get too crazy about Microsoft getting a $10 billion, 10-year contract, consider that Amazon earned $9 billion last quarter alone in cloud revenue. Microsoft reported $33 billion last quarter in total revenue. It reported around $11 billion in cloud revenue. Synergy Research pegs the current cloud infrastructure market at well over $100 billion annually (and growing).

What we have here is a contract that’s worth a billion a year. What’s more, it’s possible it might not even be worth that much if the government uses one of its out clauses. The deal is actually initially guaranteed for just two years. Then there are a couple of three-year options, with a final two-year option at the end if it gets that far.

The DOD recognized that with the unique nature of this contract, going with a single vendor, it wanted to keep its options open should the tech world shift suddenly under its feet. It didn’t want to be inextricably tied to one company for a decade if that company was suddenly disrupted by someone else. Given the shifting sands of technology, that part of the strategy was a wise one.

Putting the Pentagon $10B JEDI cloud contract into perspective

Where the value lies

If the value of this deal was not the contract itself, it begs the question, why did everyone want it so badly? The $10 billion JEDI deal was simply a point of entree. If you could modernize the DoD’s infrastructure, the argument goes, chances are you could do the same for other areas of the government. It could open the door for Microsoft for a much more lucrative government cloud business.

But it’s not as though Microsoft didn’t already have a lucrative cloud business. In 2016, for example, the company signed a deal worth almost a billion dollars to help move the entire department to Windows 10. Amazon too, has had its share of government contracts, famously landing the $600 million to build the CIA’s private cloud.

But given all the attention to this deal, it always felt a little different from your standard government contract. Just the fact the DoD used a Star Wars reference for the project acronym drew more attention to the project from the start. Therefore, there was some prestige for the winner of this deal, and Microsoft gets bragging rights this morning, while Amazon is left to ponder what the heck happened. As for other companies like Oracle, who knows how they’re feeling about this outcome.

Microsoft shows off government cloud services with JEDI due date imminent

Hell hath no fury like Oracle scorned

Ah yes, Oracle; this tale would not be complete without discussing the rage of Oracle throughout the JEDI RFP process. Even before the RFP process started, they were complaining about the procurement process. Co-CEO Safra Catz had dinner with the president to complain that the contract process wasn’t fair (not fair!). Then it tried complaining to the Government Accountability Office. They found no issue with the process.

They went to court. The judge dismissed their claims that involved both the procurement process and that a former Amazon employee, who was hired by the DoD, was involved in the process of creating the RFP. They claimed that the former employee was proof that the deal was tilted toward Amazon. The judge disagreed and dismissed their complaints.

What Oracle could never admit was that it simply didn’t have the same cloud chops as Microsoft and Amazon, the two finalists. It couldn’t be that they were late to the cloud or had a fraction of the market share that Amazon and Microsoft had. It had to be the process or that someone was boxing them out.

Government denies Oracle’s protest of $10B Pentagon JEDI cloud RFP

What Microsoft brings to the table

Outside of the politics of this decision (which we will get to shortly), Microsoft brought to the table some experience and tooling that certainly gave it some advantage in the selection process. Until we see the reasons for the selections, it’s hard to know exactly why the DoD chose Microsoft, but we know a few things.

First of all there are the existing contracts with the DoD, including the aforementioned Windows 10 contract and a five-year $1.76 billion contract with DoD Intelligence to provide “innovative enterprise services” to the DoD.

Then there is Azure Stack, a portable private cloud stack that the military could stand up anywhere. It could have great utility for missions in the field when communicating with a cloud server could be problematic.

Microsoft continues to build government security credentials ahead of JEDI decision

Fool if you think it’s over

So that’s that right? The decision has been made and it’s time to move on. Amazon will go home and lick its wounds. Microsoft gets bragging rights and we’re good. Actually, this might not be where it ends at all.

Amazon, for instance, could point to Jim Mattis’ book where he wrote that the president told the then Defense Secretary to “screw Bezos out of that $10 billion contract.” Mattis says he refused, saying he would go by the book, but it certainly leaves the door open to a conflict question.

It’s also worth pointing out that Jeff Bezos owns The Washington Post and the president isn’t exactly in love with that particular publication. In fact, this week, the White House canceled its subscription and encouraged other government agencies to do so as well.

Then there is the matter of current Defense Secretary Mark Espers suddenly recusing himself last Wednesday afternoon based on a minor point that one of his adult children works at IBM (in a non-cloud consulting job). He claimed he wanted to remove any hint of conflict of interest, but at this point in the process, it was down to Microsoft and Amazon. IBM wasn’t even involved.

If Amazon wanted to protest this decision, it seems it would have much more solid ground to do so than Oracle ever had. An Amazon spokesperson would only say that the company “was keeping its options open.”

The bottom line is a decision has been made, at least for now, but this process has been rife with controversy from the start, just by the design of the project, so it wouldn’t be surprising to see Amazon take some protest action of its own. It seems oddly appropriate.

Why the Pentagon’s $10 billion JEDI deal has cloud companies going nuts

Cybersecurity automation startup Tines scores $4.1M Series A led by Blossom Capital

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Tines, a Dublin-based startup that lets companies automate aspects of their cybersecurity, has raised $4.1 million in Series A funding. Leading the round is Blossom Capital, the venture capital firm co-founded by ex-Index Ventures and LocalGlobe VC Ophelia Brown.

Founded in February 2018 by ex-eBay, PayPal and DocuSign security engineer Eoin Hinchy, who was subsequently joined by former eBay and DocuSign colleague Thomas Kinsella, Tines automates many of the repetitive manual tasks faced by security analysts so they can focus on other high-priority work. The pair have bootstrapped the company until now.

“It was while I was at DocuSign that I felt there was a need for a platform like Tines,” explains Hinchy. “We had a team of really talented engineers in charge of incident response and forensics but they weren’t developers. I found they were doing the same tasks over and over again so I began looking for a platform to automate these repetitive tasks and didn’t find anything. Certainly nothing that did what we needed it to, so I came up with the idea to plug this gap in the market.”

To that end, Tines lets companies automate parts of their manual security processes with the help of six software “agents,” with each acting as a multipurpose building block. Therefore, regardless of the process being automated, it only requires combinations of these six agent types configured in different ways to replicate a particular workflow.

“I wanted there to be as few agent types as possible, to simplify the system, and I haven’t discovered a workflow in which tasks sit outside of these agents yet,” says Hinchy. “Once a customer signs up they can start automating their own workflows immediately, and most of our customers see value from day one. If they need a hand, my team works with them to establish how they currently manually carry out tasks, such as identifying and dealing with a phishing attack. Each step of dealing with the attack — from cross-checking the email address with trusted contacts or a blacklist, to scanning attachments for viruses or examining URLs — will be performed by one of the six agent types. This means we can assign these tasks to an agent to create the workflow, or as we call it, the “story.”

So, for example, once a phishing email triggers the first agent, the following steps in the “story” are automatically carried out. In this way, Tines might be described as akin to IFTTT, “but an exceptionally powerful, enterprise version of the IFTTT concept, designed to manage much more complex workflows.”

Competitors are cited as Phantom, which last year was acquired by Splunk, and Demisto, which was bought by Palo Alto Networks. However, Hinchy argues that a key differentiator is that Tines doesn’t rely on pre-built integrations to interact with external systems. Instead, he says the software is able to plug in to any system that has an API.

Meanwhile, Tines says it will use the new funding to hire engineers in Dublin who can help improve the platform through R&D, as well as grow its customer base with companies in the U.S. and in Europe. Notably, the startup plans to expand beyond cybersecurity automation, too.

“Our background is in security, so with Tines, we’ve initially focused on helping security teams automate their repetitive, manual processes,” says Hinchy. “What makes us different is that nowhere does it say we can’t expand beyond this, to help other teams and sectors automate tasks. The advantage of our direct-integration model is that Tines doesn’t care if you’re talking to a security tool, HR system or CRM, it treats them the same. In the next 18 months, we plan to expand Tines outside security, hire more talent and increase the product team from 8 to 20.”

Grafana Labs nabs $24M Series A for open source-based data analytics stack

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Grafana Labs, the commercial company built to support the open-source Grafana project, announced a healthy $24 million Series A investment today. Lightspeed Venture Partners led the round with participation from Lead Edge Capital.

Company CEO and co-founder Raj Dutt says the startup started life as a way to offer a commercial layer on top of the open-source Grafana tool, but it has expanded and now supports other projects, including Loki, an open-source monitoring tool not unlike Prometheus, which the company developed last year.

All of this in the service of connecting to data sources and monitoring data. “Grafana has always been about connecting data together no matter where it lives, whether it’s in a proprietary database, on-prem database or cloud database. There are over 42 data sources that Grafana connects together,” Dutt explained.

But the company has expanded far beyond that. As it describes the product set, “Our products have begun to evolve to unify into a single offering: the world’s first composable open-source observability platform for metrics, logs and traces. Centered around Grafana.” This is exactly where other monitoring and logging tools like Elastic, New Relic and Splunk have been heading this year. The term “observability” is a term that’s been used often to describe these combined capabilities of metrics, logging and tracing.

Grafana Labs is the commercial arm of the open-source projects, and offers a couple of products built on top of these tools. First of all it has Grafana Enterprise, a package that includes enterprise-focused data connectors, enhanced authentication and security and enterprise-class support over and above what the open-source Grafana tool offers.

The company also offers a SaaS version of the Grafana tool stack, which is fully managed and takes away a bunch of the headaches of trying to download raw open-source code, install it, manage it and deal with updates and patches. In the SaaS version, all of that is taken care of for the customer for a monthly fee.

Dutt says the startup took just $4 million in external investment over the first five years, and has been able to build a business with 100 employees and 500 customers. He is particularly proud of the fact that the company is cash flow break-even at this point.

Grafana Labs decided the time was right to take this hefty investment and accelerate the startup’s growth, something they couldn’t really do without a big cash infusion. “We’ve seen this really virtuous cycle going with value creation in the community through these open-source projects that builds mind share, and that can translate into building a sustainable business. So we really want to accelerate that, and that’s the main reason behind the raise.”

Stewart Butterfield says Microsoft sees Slack as existential threat

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In a wide ranging interview with The Wall Street Journal’s global technology editor Jason Dean yesterday, Slack CEO and co-founder Stewart Butterfield had some strong words regarding Microsoft, saying the software giant saw his company as an existential threat.

The interview took place at the WSJ Tech Live event. When Butterfield was asked about a chart Microsoft released in July during the Slack quiet period, which showed Microsoft Teams had 13 million daily active users compared to 12 million for Slack, Butterfield appeared taken aback by the chart.

Microsoft Teams chart

Chart: Microsoft

“The bigger point is that’s kind of crazy for Microsoft to do, especially during the quiet period. I had someone say it was unprecedented since the [Steve] Ballmer era. I think it’s more like unprecedented since the Gates’ 98-99 era. I think they feel like we’re an existential threat,” he told Dean.

It’s worth noting, that as Dean pointed out, you could flip that existential threat statement. Microsoft is a much bigger business with a trillion-dollar market cap versus Slack’s $400 million. It also has the benefit of linking Microsoft Teams to Office 365 subscriptions, but Butterfield says the smaller company with the better idea has often won in the past.

For starters, Butterfield noted that of his biggest customers, more than two-thirds are actually using Slack and Office 365 in combination. “When we look at our top 50 biggest customers, 70% of them are not only Office 365 users, but they’re Office 365 users who use the integrations with Slack,” he said.

He went on to say that smaller companies have taken on giants before and won. As examples, he held up Microsoft itself, which in the 1980s was a young upstart taking on established players like IBM. In the late 1990s, Google prevailed as the primary search engine in spite of the fact that Microsoft controlled most of the operating system and browser market at the time. Google then tried to go after Facebook with its social tools, all of which have failed over the years. “And so the lesson we take from that is, often the small startup with real traction with customers has an advantage versus the large incumbent with multiple lines of business,” he said.

When asked by Dean if Microsoft, which ran afoul with the Justice Department in the late 1990s, should be the subject of more regulatory scrutiny for its bundling practices, Butterfield admitted he wasn’t a legal expert, but joked that it was “surprisingly unsportsmanlike conduct.” He added more seriously, “We see things like offering to pay companies to use Teams and that definitely leans on a lot of existing market power. Having said that, we have been asked many times, and maybe it’s something we should have looked at, but we haven’t taken any action.”

Bill McDermott aims to grow ServiceNow like he did SAP

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Bill McDermott has landed. Two weeks ago, he stepped down as CEO at SAP after a decade leading the company. Yesterday, ServiceNow announced that he will be its new CEO.

It’s unclear how quickly the move came together but the plan for him is clear: to scale revenue like he did in his last job.

Commenting during the company’s earning’s call today, outgoing CEO John Donahoe said that McDermott met all of the board’s criteria for its next leader. This includes the ability to expand globally, expand the markets it serves and finally scale the go-to-market organization internally, all in the service of building toward a $10 billion revenue goal. He believes McDermott checks all those boxes.

McDermott has his work cut out for him. The company’s 2018 revenue was $2.6 billion. Still, he fully embraced the $10 billion challenge. “Well let me answer that very simply, I completely stand by [the $10 billion goal], and I’m looking forward to achieving it,” he said with bravado during today’s call.

It’s worth noting that as the company strives to reach that lofty revenue goal in the coming years, it will be doing with a new CEO in McDermott, as well as a new CFO. The company is in the midst of a search to fill that key position, as well.

McDermott has been here before though. He points out that in the decade he was at SAP, under his leadership the company moved the market cap from $39 billion to $163 billion. Today, ServiceNow’s market cap is similar to when McDermott started at SAP at a little over $41 billion.

He also recognizes that this is going to be a new challenge. “I’ve seen a lot of different business models, and [SAP has] a very different business model than ServiceNow. This is a pure play cloud,” he said. That means as a leader, he says that has to think about product changes differently, how they fit in the overall platform, while maintaining simplicity and keeping the developer community in mind.

Ray Wang, founder and principal analyst at Constellation Research said that ServiceNow is at a point where it needs an enterprise-class CEO who understands tech, partnerships, systems integrators and real enterprise sales and marketing — and McDermott brings all of that to his new employer.

Demodesk scores $2.3M seed for sales-focused online meetings

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Demodesk, an early-stage startup that wants to change how sales meetings are conducted online, announced a $2.3 million seed investment today.

Investors included GFC, FundersClub, Y Combinator, Kleiner Perkins and an unnamed group of angel investors. The company was a member of the Y Combinator Winter 2019 cohort.

CEO and co-founder Veronika Riederle says that the fact it’s so closely focused on sales separates it from other more general meeting tools like Zoom, WebEx or GoToMeeting. “We are building the first intelligent online meeting tool for customer-facing conversations. So that is for inside sales and customer service professionals,” Riederle explained.

One of the key pieces of technology is what Riederle calls “a unique approach to screen sharing.” Whereas most meeting software involves downloading software to use the tool, Demodesk doesn’t do this. You simply click a link and you’re in. The two parties online are seeing a live screen and each can interact with it. It’s not just a show and tell.

What’s more, in a sales scenario with a slide presentation, the customer sees the same live screen as the salesperson, but while the salesperson can see their presentation notes, the customer cannot.

She said while this could work for any number of scenarios, from customer service to IT Help desks, at this stage in the company’s development she wants to concentrate on the sales scenario, then expand the vision over time. The service works on a subscription model with tiered per user pricing starting at $19 per user, per month.

When they got to Y Combinator, the company already had a working product and paying customers, but Riederle says the experience has helped them grow the business to moew than 100 customers. “YC was extremely important for us because we immediately got access to an extremely valuable network of founders and potential customers, and also just a base for us to really [develop] the business.

Riederle founded the company with CTO Alex Popp in 2017 in Munich. Prior to this seed round, the founders mostly bootstrapped the company. With the $2.3 million, it should be able to hire more people and begin building out the product further, while investing in sales and marketing to expand its customer base.

Google picks up Microsoft veteran, Javier Soltero, to head G Suite

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Google has hired Microsoft’s former Cortana and Outlook VP, Javier Soltero, to head up its productivity and collaboration bundle, G Suite — which includes consumer and business tools such as Gmail, Hangouts, Drive, Google Docs and Sheets.

He tweeted the news yesterday, writing: “The opportunity to work with this team on products that have such a profound impact on the lives of people around the world is a real and rare privilege.”

 

Soltero joined Microsoft five years ago, after the company shelling out $200M to acquire his mobile email application, Acompli — staying until late last year.

His LinkedIn profile now lists him as vice president of G Suite, starting October 2019.

Soltero will report to Google Cloud CEO Thomas Kurian — who replaced Dianne Green when she stepped down from the role last year — per a company email reported by CNBC.

Previously, Google’s Prabhakar Raghavan — now SVP for its Advertising and Commerce products — was in charge of the productivity bundle, as VP of Google Apps and Google Cloud. But Mountain View has created a dedicated VP role for G Suite. Presumably to woo Soltero into his next major industry move — and into competing directly with his former employer.

The move looks intended to dial up focus on the Office giant, in response to Microsoft’s ongoing push to shift users from single purchase versions of flagship productivity products to subscription-based cloud versions, like Office 365.

This summer Google CEO, Sundar Pichai, announced that its cloud business unit had an $8 billion annual revenue run rate, up from $4BN reported in early 2018, though still lagging Microsoft’s Azure cloud.

He added that Google planned to triple the size of its cloud sales force over the next few years.

Aurora Insight emerges from stealth with $18M and a new take on measuring wireless spectrum

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Aurora Insight, a startup that provides a “dynamic” global map of wireless connectivity that it built and monitors in real time using AI combined with data from sensors on satellites, vehicles, buildings, aircraft and other objects, is emerging from stealth today with the launch of its first publicly available product, a platform providing insights on wireless signal and quality covering a range of wireless spectrum bands, offered as a cloud-based, data-as-a-service product.

“Our objective is to map the entire planet, charting the radio waves used for communications,” said Brian Mengwasser, the co-founder and CEO. “It’s a daunting task.” He said that to do this the company first “built a bunker” to test the system before rolling it out at scale.

With it, Aurora Insight is also announcing that it has raised $18 million in funding — an aggregate amount that reaches back to its founding in 2016 and covers both a seed round and Series A — from an impressive list of investors. Led by Alsop Louie Partners and True Ventures, backers also include Tippet Venture Partners, Revolution’s Rise of the Rest Seed Fund, Promus Ventures, Alumni Ventures Group, ValueStream Ventures and Intellectus Partners.

The area of measuring wireless spectrum and figuring out where it might not be working well (in order to fix it) may sound like an arcane area, but it’s a fairly essential one.

Mobile technology — specifically, new devices and the use of wireless networks to connect people, objects and services — continues to be the defining activity of our time, with more than 5 billion mobile users on the planet (out of 7.5 billion people) today and the proportion continuing to grow. With that, we’re seeing a big spike in mobile internet usage, too, with more than 5 billion people, and 25.2 billion objects, expected to be using mobile data by 2025, according to the GSMA.

The catch to all this is that wireless spectrum — which enables the operation of mobile services — is inherently finite and somewhat flaky in how its reliability is subject to interference. That in turn is creating a need for a better way of measuring how it is working, and how to fix it when it is not.

“Wireless spectrum is one of the most critical and valuable parts of the communications ecosystem worldwide,” said Rohit Sharma, partner at True Ventures and Aurora Insight board member, in a statement. “To date, it’s been a massive challenge to accurately measure and dynamically monitor the wireless spectrum in a way that enables the best use of this scarce commodity. Aurora’s proprietary approach gives businesses a unique way to analyze, predict, and rapidly enable the next-generation of wireless-enabled applications.”

If you follow the world of wireless technology and telcos, you’ll know that wireless network testing and measurement is an established field — about as old as the existence of wireless networks themselves (which says something about the general reliability of wireless networks). Aurora aims to disrupt this on a number of levels.

Mengwasser — who co-founded the company with Jennifer Alvarez, the CTO who you can see presenting on the company here — tells me that a lot of the traditional testing and measurement has been geared at telecoms operators, who own the radio towers, and tend to focus on more narrow bands of spectrum and technologies.

The rise of 5G and other wireless technologies, however, has come with a completely new playing field and set of challenges from the industry.

Essentially, we are now in a market where there are a number of different technologies coexisting — alongside 5G we have earlier network technologies (4G, LTE, Wi-Fi); and a potential set of new technologies. And we have a new breed of companies building services that need to have close knowledge of how networks are working to make sure they remain up and reliable.

Mengwasser said Aurora is currently one of the few trying to tackle this opportunity by developing a network that is measuring multiples kinds of spectrum simultaneously, and aims to provide that information not just to telcos (some of which have been working with Aurora while still in stealth) but the others kinds of application and service developers that are building businesses based on those new networks.

“There is a pretty big difference between us and performance measurement, which typically operates from the back of a phone and tells you when have a phone in a particular location,” he said. “We care about more than this, more than just homes, but all smart devices. Eventually, everything will be connected to network, so we are aiming to provide intelligence on that.”

One example are drone operators that are building delivery networks: Aurora has been working with at least one while in stealth to help develop a service, Mengwasser said, although he declined to say which one. (He also, incidentally, specifically declined to say whether the company had talked with Amazon.)

5G is a particularly tricky area of mobile network spectrum and services to monitor and tackle, which is one reason why Aurora Insight has caught the attention of investors.

“The reality of massive MIMO beamforming, high frequencies, and dynamic access techniques employed by 5G networks means it’s both more difficult and more important to quantify the radio spectrum,” said Gilman Louie of Alsop Louie Partners, in a statement. “Having the accurate and near-real-time feedback on the radio spectrum that Aurora’s technology offers could be the difference between building a 5G network right the first time, or having to build it twice.” Louie is also sitting on the board of the startup.