Tag Archive for: IT

Announcing the agenda for TC Sessions: Enterprise | San Francisco, September 5

TechCrunch Sessions is back! On September 5, we’re taking on the ferociously competitive field of enterprise software, and thrilled to announce our packed agenda, overflowing with some of the biggest names and most exciting startups in the enterprise industry. And you’re in luck, because $249 early-bird tickets are still on sale — make sure you book yours so you can enjoy all the agenda has to offer.

Throughout the day, you can expect to hear from industry experts and partake in discussions about the potential of new technologies like quantum computing and AI, how to deal with the onslaught of security threats, investing in early-stage startups and plenty more

We’ll be joined by some of the biggest names and the smartest and most prescient people in the industry, including Bill McDermott at SAP, Scott Farquhar at Atlassian, Julie Larson-Green at Qualtrics, Wendy Nather at Duo Security, Aaron Levie at Box and Andrew Ng at Landing AI.

Our agenda showcases some of the powerhouses in the space, but also plenty of smaller teams that are building and debunking fundamental technologies in the industry. We still have a few tricks up our sleeves and will be adding some new names to the agenda over the next month, so keep your eyes open. In the meantime, check out these agenda highlights:

AGENDA

Investing with an Eye to the Future
Jason Green (Emergence Capital), Maha Ibrahim (Canaan Partners) and Rebecca Lynn (Canvas Ventures)
9:35 AM – 10:00 AM

In an ever-changing technological landscape, it’s not easy for VCs to know what’s coming next and how to place their bets. Yet, it’s the job of investors to peer around the corner and find the next big thing, whether that’s in AI, serverless, blockchain, edge computing or other emerging technologies. Our panel will look at the challenges of enterprise investing, what they look for in enterprise startups and how they decide where to put their money.


Talking Shop
Scott Farquhar (Atlassian)
10:00 AM – 10:20 AM

With tools like Jira, Bitbucket and Confluence, few companies influence how developers work as much as Atlassian. The company’s co-founder and co-CEO Scott Farquhar will join us to talk about growing his company, how it is bringing its tools to enterprises and what the future of software development in and for the enterprise will look like.


Q&A with Investors 
10:20 AM – 10:50 AM

Your chance to ask questions of some of the greatest investors in enterprise.


Innovation Break: Deliver Innovation to the Enterprise
DJ Paoni (
SAP), Sanjay Poonen (VMware) and Shruti Tournatory (Sapphire Ventures)
10:20 AM – 10:40 AM

For startups, the appeal of enterprise clients is not surprising — signing even one or two customers can make an entire business, and it can take just a few hundred to build a $1 billion unicorn company. But while corporate counterparts increasingly look to the startup community for partnership opportunities, making the jump to enterprise sales is far more complicated than scaling up the strategy startups already use to sell to SMBs or consumers. Hear from leaders who have experienced successes and pitfalls through the process as they address how startups can adapt their strategy with the needs of the enterprise in mind. Sponsored by SAP.


Coming Soon!
10:40 AM – 11:00 AM


Box’s Enterprise Journey
Aaron Levie (Box)
11:15 AM – 11:35 AM

Box started life as a consumer file-storage company and transformed early on into a successful enterprise SaaS company, focused on content management in the cloud. Levie will talk about what it’s like to travel the entire startup journey — and what the future holds for data platforms.


Bringing the Cloud to the Enterprise
George Brady (Capital One), Byron Deeter (Bessemer Venture Partners) and a speaker to be announced
11:35 AM – 12:00 PM

Cloud computing may now seem like the default, but that’s far from true for most enterprises, which often still have tons of legacy software that runs in their own data centers. What does it mean to be all-in on the cloud, which is what Capital One recently accomplished. We’ll talk about how companies can make the move to the cloud easier, what not to do and how to develop a cloud strategy with an eye to the future.


Keeping the Enterprise Secure
Martin Casado (Andreessen Horowitz), Wendy Nather (Duo Security) and a speaker to be announced
1:00 PM – 1:25 PM

Enterprises face a litany of threats from both inside and outside the firewall. Now more than ever, companies — especially startups — have to put security first. From preventing data from leaking to keeping bad actors out of your network, enterprises have it tough. How can you secure the enterprise without slowing growth? We’ll discuss the role of a modern CSO and how to move fast… without breaking things.


Keeping an Enterprise Behemoth on Course
Bill McDermott (SAP)

1:25 PM – 1:45 PM

With over $166 billion is market cap, Germany-based SAP is one of the most valuable tech companies in the world today. Bill McDermott took the leadership in 2014, becoming the first American to hold this position. Since then, he has quickly grown the company, in part thanks to a number of $1 billion-plus acquisitions. We’ll talk to him about his approach to these acquisitions, his strategy for growing the company in a quickly changing market and the state of enterprise software in general.


How Kubernetes Changed Everything
Brendan Burns (Microsoft), Tim Hockin (Google Cloud), Craig McLuckie (VMware)
and Aparna Sinha (Google)
1:45 PM – 2:15 PM

You can’t go to an enterprise conference and not talk about Kubernetes, the incredibly popular open-source container orchestration project that was incubated at Google. For this panel, we brought together three of the founding members of the Kubernetes team and the current director of product management for the project at Google to talk about the past, present and future of the project and how it has changed how enterprises think about moving to the cloud and developing software.


Innovation Break: Data: Who Owns It
(SAP)

2:15 PM – 2:35 PM

Enterprises have historically competed by being closed entities, keeping a closed architecture and innovating internally. When applying this closed approach to the hottest new commodity, data, it simply does not work anymore. But as enterprises, startups and public institutions open themselves up, how open is too open? Hear from leaders who explore data ownership and the questions that need to be answered before the data floodgates are opened. Sponsored by SAP.


AI Stakes its Place in the Enterprise
Bindu Reddy (Reality Engines), Jocelyn Goldfein (Zetta Venture Partners)
and a speaker to be announced
2:35 PM – 3:00 PM

AI is becoming table stakes for enterprise software as companies increasingly build AI into their tools to help process data faster or make more efficient use of resources. Our panel will talk about the growing role of AI in enterprise for companies big and small.


Q&A with Founders
3:00 PM – 3:30 PM

Your chance to ask questions of some of the greatest startup minds in enterprise technology.


The Trials and Tribulations of Experience Management
Julie Larson-Green (Qualtrics), Peter Reinhardt (Segment) and a speaker to be announced
3:15 PM – 3:40 PM

As companies gather more data about their customers, it should theoretically improve the customer experience, buy myriad challenges face companies as they try to pull together information from a variety of vendors across disparate systems, both in the cloud and on prem. How do you pull together a coherent picture of your customers, while respecting their privacy and overcoming the technical challenges? We’ll ask a team of experts to find out.


Innovation Break: Identifying Overhyped Technology Trends
James Allworth (
Cloudflare), George Mathew (Kespry) and Max Wessel (SAP)
3:40 PM – 4:00 PM

For innovation-focused businesses, deciding which technology trends are worth immediate investment, which trends are worth keeping on the radar and which are simply buzzworthy can be a challenging gray area to navigate and may ultimately make or break the future of a business. Hear from these innovation juggernauts as they provide their divergent perspectives on today’s hottest trends, including Blockchain, 5G, AI, VR and more. Sponsored by SAP.


Fireside Chat
Andrew Ng (Landing AI)
4:00 PM – 4:20 PM

Few technologists have been more central to the development of AI in the enterprise than Andrew Ng . With Landing AI and the backing of many top venture firms, Ng has the foundation to develop and launch the AI companies he thinks will be winners. We will talk about where Ng expects to see AI’s biggest impacts across the enterprise.


The Quantum Enterprise
Jim Clarke (Intel), Jay Gambetta (IBM)
and Krysta Svore (Microsoft)
4:20 PM – 4:45 PM

While we’re still a few years away from having quantum computers that will fulfill the full promise of this technology, many companies are already starting to experiment with what’s available today. We’ll talk about what startups and enterprises should know about quantum computing today to prepare for tomorrow.


Overcoming the Data Glut
Benoit Dageville (Snowflake), Ali Ghodsi (Databricks) and a speaker to be announced
4:45 PM – 5:10 PM

There is certainly no shortage of data in the enterprise these days. The question is how do you process it and put it in shape to understand it and make better decisions? Our panel will discuss the challenges of data management and visualization in a shifting technological landscape where the term “big data” doesn’t begin to do the growing volume justice.


Early-bird tickets are on sale now for just $249. That’s a $100 savings before prices go up — book yours today.

Students, save big with our super discounted $75 ticket when you book here.

Are you a startup? Book a demo table package for just $2,000 (includes 4 tickets) — book here.

Google Cloud makes it easier to set up continuous delivery with Spinnaker

Google Cloud today announced Spinnaker for Google Cloud Platform, a new solution that makes it easier to install and run the Spinnaker continuous delivery (CD) service on Google’s cloud.

Spinnaker was created inside Netflix and is now jointly developed by Netflix and Google. Netflix open-sourced it back in 2015 and over the course of the last few years, it became the open-source CD platform of choice for many enterprises. Today, companies like Adobe, Box, Cisco, Daimler, Samsung and others use it to speed up their development process.

With Spinnaker for Google Cloud Platform, which runs on the Google Kubernetes Engine, Google is making the install process for the service as easy as a few clicks. Once up and running, the Spinnaker install includes all of the core tools, as well as Deck, the user interface for the service. Users pay for the resources used by the Google Kubernetes Engine, as well as Cloud Memorystore for Redis, Google Cloud Load Balancing and potentially other resources they use in the Google Cloud.

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The company has pre-configured Spinnaker for testing and deploying code on Google Kubernetes Engine, Compute Engine and App Engine, though it also will work with any other public or on-prem cloud. It’s also integrated with Cloud Build, Google’s recently launched continuous integration service, and features support for automatic backups and integrated auditing and monitoring with Google’s Stackdriver.

“We want to make sure that the solution is great both for developers and DevOps or SRE teams,” says Matt Duftler, tech lead for Google’s Spinnaker effort, in today’s announcement. “Developers want to get moving fast with the minimum of overhead. Platform teams can allow them to do that safely by encoding their recommended practice into Spinnaker, using Spinnaker for GCP to get up and running quickly and start onboard development teams.”

 

TrustRadius, a customer-generated B2B software review platform, raises $12.5M

Customer reviews play a key role in helping people decide what to buy on consumer-focused marketplaces like Amazon or app stores, and the same tendency exists in the B2B world, where nearly half a trillion dollars is spent annually on software and IT purchases. TrustRadius, one of the startups capitalising on the latter trend with total feedback sessions today standing at close to 190,000 reviews, has now picked up a Series C of $12.5 million led by Next Coast Ventures with existing investors Mayfield Fund and LiveOak Ventures also participating.

The funding, which brings the total raised by TrustRadius to $25 million (modest compared to some of its competitors) will be used to build more partnerships and use cases for its reviews, as well as continue expanding that total number of users providing feedback.

In addition to its main site — which goes up against a huge number of other online software comparison services like TrustPilot, G2 Crowd, Owler, and many others — TrustRadius is already working with vendors like LogMeIn, Tibco and more (including a number of huge IT companies that have asked not to be named).

TrustRadius mainly works with them on two tracks: to source a wider range of reviews from their existing customer bases to improve their profiles on the site; and then to help them use those reviews in their own marketing materials. Partnerships like these form the core of TrustRadius’s business model: people posting reviews or using the site to read them access it for free.

Vinay Bhagat, founder and CEO of TrustRadius, believes that his company’s mission — to help IT decision makers vet software by tapping into feedback from other IT buyers — has found particular relevance in the current market.

“I think that gravity is on our side,” he said in an interview. “If you think about how the tech industry is evolving and getting things done, IT decisions are getting decentralized and moving out of the CIO’s office. Millennials are ageing into positions of authority, and it means that the way people had previously bought software — by way of salespeople or on the basis of analyst reports — are changing. There is pent-up demand to hear the roar of peers and that’s where we come in.”

User-generated reviews have come under a lot of criticism in recent times. Regulators have been going after companies for not being vigilant enough about policing their platforms for “fake” reviews, either planted to big up a product, or by rivals to knock it down, or coming from people who are being paid to put in a good word. The argument has been that the marketplaces hosting those reviews are still bringing in eyeballs and product conversions based on that feedback, so they are less concerned with the corruption even if it longer term can likely sour consumers on the trustworthiness of the whole platform.

That belief is not wholly true, of course: Amazon for one has recently been making a huge effort to improve trust, by going after dodgy reviewers and setting up systems to halt the trafficking of counterfeit goods.

And Bhagat argued to me that it doesn’t hold for TrustRadius, either. The company has a focused enough mandate — B2B software purchasing — within a crowded enough field, that losing trust by posting blindly positive reviews would get it nowhere fast.

At the same time, he noted that the company has held a firm line with its customers on making sure that the “truth” about a product is made clear even if it’s not completely rosy, in the hopes that they can use that to work on improvements, and also provide more balanced feed back at the least from existing customers in order to give a more complete picture. (It also, like other reviews sites, makes people who provide feedback do so using professional credentials like work emails and LinkedIn profiles.)

That line has so far carried it into relationships with a number of software companies, which are using reviews as a complement to their own sales teams, and the papers and analysis published by analysts like Gartner and Ovum and Forester, to reach people who are weighing up different options for their IT solutions.

“TrustRadius has become an integral part of today’s economic cycle”, said Bill Wagner, CEO of LogMeIn, in a statement. “Software buyers today need detailed reviews to make sure that the product works for a business professional like themselves. TrustRadius provides that in a transparent way, so buyers can make confident decisions, even about enterprise-grade software.”

The recent swing in the digital world towards data protection and people getting increasingly aware of how their own personal details are used in ways they never intended, has presented an interesting challenge for the world of online services. Most of us don’t like getting marketing and will generally opt out of any “yes, I consent to getting updates from XYZ and its partners!” boxes — if we happen to spot them amid the dark patterning of the net.

TrustRadius and companies like it have an opportunity through that, though: by targeting IT buyers who have to make complicated purchasing decisions and most likely more than one, and in a way that ensures each purchase works with the rest of an existing tech stack, they represent one of the rare cases of where a user might actually want to hear more.

Indeed, one of the company’s plans longer term is to continue developing how it can work with its users through that IT lifecycle by providing suggestions of software based on previous software purchases and also what that user’s feedback has been around a past purchase.

“From day one we have been deal with complex purchasing decisions,” Bhagat said. “Buying technology that will be used to run your business is not the same as buying an app that you use casually. It can be make or break for your company.”

In spite of slowing growth, Microsoft has been flexing its cloud muscles

When Microsoft reported its FY19, Q4 earnings last week, the numbers were mostly positive, but as we pointed out, Azure earnings growth has stalled. Productivity and business, which includes Office 365, has also mostly flattened out. But slowing growth is not always as bad as it may seem. In fact, it’s an inevitability that once you start to reach Microsoft’s market maturity, it gets harder to maintain large growth numbers.

That said, AWS launched the first cloud infrastructure service, Amazon Elastic Compute Cloud in August, 2006. Microsoft came much later to the cloud, launching Azure in February, 2010, but so were other established companies in Microsoft’s market share rearview. What did it do differently to achieve this success that the companies chasing it — Google, IBM and Oracle — failed to do? It’s a key question.

Let’s look at some numbers

For starters, let’s look at the most numbers for Productivity & Business Processes this year. This category includes all of its commercial and consumer SaaS products including Office 365 commercial and consumer, Dynamics 365, LinkedIn and others. The percentage growth started FY19 at 19% but ended at 14%

Screenshot 2019 07 19 14.34.00

When you look at just Office365 commercial earnings growth, it started at 36% and dropped down to 31% by Q4.

Intel announces deep, multi-year partnership with SAP

Intel announced a deep partnership with SAP today around using advanced Intel technology to optimize SAP software tools. Specifically, the company plans to tune its Intel Xeon Scalable processors and Intel Optane DC persistent memory for SAP’s suite of applications.

The multi-year partnership includes giving SAP early access to emerging Intel technologies and building a Center of Excellence. “We’re announcing a multi-year technology partnership that’s focused on optimizing Intel’s platform innovations… across the entire portfolio of SAP’s end-to-end enterprise software applications including SAP S/4HANA,” Rajeeb Hazra, corporate vice president of Intel’s Enterprise and Government Business, told TechCrunch.

He says that this will cover broad areas of Intel technology, including CPU, accelerators, data center, persistent memory and software infrastructure. “We’re taking all of that data-centric portfolio to move data faster, store data more efficiently and process all kinds of data for all kinds of workloads,” he explained.

The idea is to work closely together to help customers understand and use the two sets of technologies in tandem in a more efficient manner. “The goal here is [to expose] a broad portfolio of Intel technologies for the data-centric era, close collaboration with SAP to accelerate the pace of innovation of SAP’s entire broad suite of enterprise class applications, while making it easier for customers to see, test and deploy this technology,” he said.

Irfan Khan, president of Platform and Technologies at SAP, says this partnership should help deliver better performance across the SAP suite of products including SAP S/4HANA, its in-memory database product. “Our expanded partnership with Intel will accelerate our customers’ move to SAP S/4HANA by allowing organizations to unlock the value of data assets with greater ease and operate with increased visibility, focus and agility,” Khan said in a statement.

Hazra says that this is part of a broader enterprise strategy the company has been undertaking for many years, but it is focusing specifically on SAP for this agreement because of its position in the enterprise software ecosystem. He believes that by partnering with SAP at this level, the two companies can gain further insight that could help customers as they use advanced technologies like AI and machine learning.

“This partnership is [significant for us] given SAP’s focus and position in the markets that they serve with enterprise class applications, and the importance of what they’re doing for our core enterprise customers in those areas of the enterprise. This includes the emerging areas of machine learning and AI. With their suite [of products], it gives those customers the ability to accelerate innovation in their businesses by being able to see, touch, feel and consume this innovation much more efficiently,” he said.

InCountry raises $15M for its cloud-based private data storage-as-a-service solution

The rise of data breaches, along with an expanding raft of regulations (now numbering 80 different regional regimes, and growing) have thrust data protection — having legal and compliant ways of handling personal user information — to the top of the list of things that an organization needs to consider when building and operating their businesses. Now a startup called InCountry, which is building both the infrastructure for these companies to securely store that personal data in each jurisdiction, as well as a comprehensive policy framework for them to follow, has raised a Series A of $15 million. The funding is coming in just three months after closing its seed round — underscoring both the attention this area is getting and the opportunity ahead.

The funding is being led by three investors: Arbor Ventures of Singapore, Global Founders Capital of Berlin and Mubadala of Abu Dhabi. Previous investors Caffeinated Capital, Felicis Ventures, Charles River Ventures and Team Builder Ventures (along with others that are not being named) also participated. It brings the total raised to date to $21 million.

Peter Yared, the CEO and founder, pointed out in an interview the geographic diversity of the three lead backers: he described this as a strategic investment, which has resulted from InCountry already expanding its work in each region. (As one example, he pointed out a new law in the UAE requiring all health data of its citizens to be stored in the country — regardless of where it originated.)

As a result, the startup will be opening offices in each of the regions and launching a new product, InCountry Border, to focus on encryption and data handling that keep data inside specific jurisdictions. This will sit alongside the company’s compliance consultancy as well as its infrastructure business.

“We’re only 28 people and only six months old,” Yared said. “But the proposition we offer — requiring no code changes, but allowing companies to automatically pull out and store the personally identifiable information in a separate place, without anything needed on their own back end, has been a strong pull. We’re flabbergasted with the meetings we’ve been getting.” (The alternative, of companies storing this information themselves, has become massively unpalatable, given all the data breaches we’ve seen, he pointed out.)

In part because of the nature of data protection, in its short six months of life, InCountry has already come out of the gates with a global viewpoint and global remit.

It’s already active in 65 countries — which means it’s already equipped to store, process and regulate profile data in the country of origin in these markets — but that is actually just the tip of the iceberg. The company points out that more than 80 countries around the world have data sovereignty regulations, and that in the U.S., some 25 states already have data privacy laws. Violating these can have disastrous consequences for a company’s reputation, not to mention its bottom line: In Europe, the U.K. data regulator is now fining companies the equivalent of hundreds of millions of dollars when they violate GDPR rules.

This ironically is translating into a big business opportunity for startups that are building technology to help companies cope with this. Just last week, OneTrust raised a $200 million Series A to continue building out its technology and business funnel — the company is a “gateway” specialist, building the welcome screens that you encounter when you visit sites to accept or reject a set of cookies and other data requests.

Yared says that while InCountry is very young and is still working on its channel strategy — it’s mainly working directly with companies at this point — there is a clear opportunity both to partner with others within the ecosystem as well as integrators and others working on cloud services and security to build bigger customer networks.

That speaks to the complexity of the issue, and the different entry points that exist to solve it.

“The rapidly evolving and complex global regulatory landscape in our technology driven world is a growing challenge for companies,” said Melissa Guzy of Arbor Ventures, in a statement. Guzy is joining the board with this round. “InCountry is the first to provide a comprehensive solution in the cloud that enables companies to operate globally and address data sovereignty. We’re thrilled to partner and support the company’s mission to enable global data compliance for international businesses.”

VComply raises $2.5 million seed round led by Accel to simplify risk and compliance management

Risk and compliance management platform VComply announced today that it has picked up a $2.5 million seed round led by Accel Partners for its international growth plan. The funding will be used to acquire more customers in the United States, open a new office in the United Kingdom to support customers in Europe and expand its presence in New Zealand and Australia.

The company was founded in 2016 by CEO Harshvardhan Kariwala and has customers in a wide range of industries, including Acreage Holdings, Ace Energy Solutions, CHD, the United Kingdom’s Department of International Trade and Burger King. It currently claims about 4,000 users in more than 100 countries. VComply is meant to be used by all departments in a company, with compliance information organized into a central dashboard.

While there are already a roster of governance, risk and compliance management solutions on the market (including ones from Oracle, HPE, Thomson Reuters, IBM and other established enterprise software companies), VComply’s competitive edge may be its flexibility, simple user interface and easy deployment (the company claims customers can on-board and start using the solution for compliance tasks in about 30 minutes). It also seeks out smaller companies whose needs have not been met by compliance solutions meant for large enterprises.

Kariwala told TechCrunch in an email that he began thinking of creating a new risk and compliance solution while working at his first startup, LIME Learning Systems, an education management platform, after being hit with a $4,000 penalty due to a non-compliance issue.

“Believe me, $4,000 really hurts when you’re bootstrapped and trying to save every single cent you can. In this case, I had asked our outsourced accounting partners to manage this compliance and they forgot!,” he said. After talking to other entrepreneurs, he realized compliance posed a challenge for most of them. LIME’s team built an internal compliance tracking tool for their own use, but also shared it with other people. After getting good feedback, Kariwala realized that despite the many governance, risk and compliance management solutions already on the market, there was still a gap in the market, especially for smaller businesses.

VComply is designed so organizations can customize it for their industry’s regulations and standards, as well as their own workflow and data needs, with competitive pricing for small to medium-sized organizations (a subscription starts at $3,999 a year).

“Most of the traditional GRC solutions that exist today are expensive, have a steep learning curve and entail a prolonged deployment. Not only are they expensive, they are also rigid, which means that organizations have little to no control or flexibility,” Kariwala said. “A GRC tool is often looked at as an expense, while it should really be treated as an investment. It is particularly the SMB sector that suffers the most. With the current solutions costing thousands of dollars (and sometimes millions), it becomes the least of their priorities to invest in a GRC platform, and as a result they fall prey to heightened risks and hefty penalties for non-compliance.”

In a press statement, Accel partner Dinesh Katiyar said, “The first generation of GRC solutions primarily allowed companies to comply with industry-mandated regulations. However, the modern enterprise needs to govern its operations to maintain integrity and trust, and monitor internal and external risks to stay successful. That is where VComply shines, and we’re delighted to be partnering with a company that can redefine the future of enterprise risk management.”

Investor Jocelyn Goldfein to join us on AI panel at TechCrunch Sessions: Enterprise

Artificial intelligence is quickly becoming a foundational technology for enterprise software development and startups have begun addressing a variety of issues around using AI to make software and processes much more efficient.

To that end, we are delighted to announce that Jocelyn Goldfein, a Managing Director at Zetta Venture Partners will be joining on us a panel to discuss AI in the enterprise. It will take place at the TechCrunch Sessions: Enterprise show on September 5 at the Yerba Buena Center in San Francisco.

It’s not just startups that are involved in AI in the enterprise. Some of the biggest names in enterprise software including Salesforce Einstein, Adobe Sensei and IBM Watson have been addressing the need for AI to help solve the enterprise data glut.

Computers can process large amounts of information much more quickly than humans, and as enterprise companies generate increasing amounts of data, they need help understanding it all as the volume of information exceeds human capacity to sort through it.

Goldfein brings a deep engineering background to her investment work. She served as a VP of engineering at VMware and as an engineering director at Facebook, where she led the project that adopted machine learning for the News Feed ranker, launched major updates in photos and search, and helped spearhead Facebook’s pivot to mobile. Goldfein drove significant reforms in Facebook hiring practices and is a prominent evangelist for women in computer science. As an investor, she primarily is focused on startups using AI to take more efficient approaches to infrastructure, security, supply chains and worker productivity.

At TC Sessions: Enterprise, she’ll be joining Bindu Reddy from Reality Engines along with other panelists to discuss the growing role of AI in enterprise software with TechCrunch editors. You’ll learn why AI startups are attracting investor attention and how AI in general could fundamentally transform enterprise software.

Prior to joining Zetta, Goldfein had stints at Facebook and VMware, as well as startups Datify, MessageOne and Trilogy/pcOrder.

Early Bird tickets to see Joyce at TC Sessions: Enterprise are on sale for just $249 when you book here; but hurry, prices go up by $100 soon! Students, grab your discounted tickets for just $75 here.

Stonly lets you create interactive step-by-step guides to improve support

French startup Stonly wants to empower users so that they can solve their issues by themselves. Instead of relying on customer support agents, Stonly wants to surface relevant content so that you can understand and solve issues.

“I’m trying to take the opposite stance of chatbots,” founder and CEO Alexis Fogel told me. “The issue [with chatbots] is that technology is not good enough and you often end up searching through the help center.”

If you’re in charge of support for a big enough service, chances are your customers often face the same issues. Many companies have built help centers with lengthy articles. But most customers won’t scroll through those pages when they face an issue.

That’s why Stonly thinks you need to make this experience more interactive. The service lets you create scripted guides with multiple questions to make this process less intimidating. Some big companies have built question-based help centers, but Stonly wants to give tools to small companies so they can build their own scenarios.

A Stonly module is basically a widget you can embed on any page or blog. It works like a deck of slides with buttons to jump to the relevant slide. Companies can create guides in the back end without writing a single line of code. You can add an image, a video and some code to each slide.

At any time, you can see a flowchart of your guide to check that everything works as expected. You can translate your guides in multiple languages, as well.

Once you’re done and the module is live, you can look back at your guides and see how you can improve them. Stonly lets you see if users spend more time on a step, close the tab and drop in the middle of the guide, test multiple versions of the same guide, etc.

But the startup goes one step further by integrating directly with popular support services, such as Zendesk and Intercom. For instance, if a user contacts customer support after checking a Stonly guide, you can see in Zendesk what they were looking at. Or you can integrate Stonly in your Intercom chat module.

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As expected, a service like Stonly can help you save on customer support. If users can solve their own issues, you need a smaller customer support team. But that’s not all.

“It’s not just about saving money, it’s also about improving engagement and support,” Fogel said.

Password manager company Dashlane is a good example of that. Fogel previously co-founded Dashlane before starting Stonly. And it’s one of Stonly’s first clients.

“Dashlane is a very addictive product, but the main issue is that you want to help people get started,” he said. It’s true that it can be hard to grasp how you’re supposed to use a password manager if you’ve never used one in the past. So the onboarding experience is key with this kind of product.

Stonly is free if you want to play with the product and build public guides. But if you want to create private guides and access advanced features, the company has a Pro plan ($30 per month) and a Team plan (starting at $100 per month with bigger bills as you add more people to your team and use the product more extensively).

The company has tested its product with a handful of clients, such as Dashlane, Devialet, Happn and Malt. The startup has raised an undisclosed seed round from Eduardo Ronzano, Thibaud Elzière, Nicolas Steegmann, Renaud Visage and PeopleDoc co-founders. And Stonly is currently part of the Zendesk incubator at Station F.

Dust Identity secures $10M Series A to identify objects with diamond dust

The idea behind Dust Identity was originally born in an MIT lab where the founders developed the base technology for uniquely identifying objects using diamond dust. Since then, the startup has been working to create a commercial application for the advanced technology, and today it announced a $10 million Series A round led by Kleiner Perkins, which also led its $2.3 million seed round last year.

Airbus Ventures and Lockheed Martin Ventures, New Science Ventures, Angular Ventures and Castle Island Ventures also participated in the round. Today’s investment brings the total raised to $12.3 million.

The company has an unusual idea of applying a thin layer of diamond dust to an object with the goal of proving that that object has not been tampered with. While using diamond dust may sound expensive, the company told TechCrunch last year at the time of its seed round funding that it uses low-cost industrial diamond waste, rather than the expensive variety you find in jewelry stores.

As CEO and co-founder Ophir Gaathon told TechCrunch last year, “Once the diamonds fall on the surface of a polymer epoxy, and that polymer cures, the diamonds are fixed in their position, fixed in their orientation, and it’s actually the orientation of those diamonds that we developed a technology that allows us to read those angles very quickly.”

Ilya Fushman, who is leading the investment for Kleiner, says the company is offering a unique approach to identity and security for objects. “At a time when there is a growing trust gap between manufacturers and suppliers, Dust Identity’s diamond particle tag provides a better solution for product authentication and supply chain security than existing technologies,” he said in a statement.

The presence of strategic investors Airbus and Lockheed Martin shows that big industrial companies see a need for advanced technology like this in the supply chain. It’s worth noting that the company partnered with enterprise computing giant SAP last year to provide a blockchain interface for physical objects, where they store the Dust Identity identifier on the blockchain. Although the startup has a relationship with SAP, it remains blockchain agnostic, according to a company spokesperson.

While it’s still early days for the company, it has attracted attention from a broad range of investors and intends to use the funding to continue building and expanding the product in the coming year. To this point, it has implemented pilot programs and early deployments across a range of industries, including automotive, luxury goods, cosmetics and oil, gas and utilities.