ClassPass has set up yet another revenue stream, signing to a corporate wellness program partners like Facebook, Glossier, Google, Morgan Stanley, Under Armour, Etsy, Southwest Airlines and Gatorade.

The program will give employees at these companies access to the ClassPass network of more than 22,000 studio partners across 2,500 cities around the world, which includes studio brands like Barry’s Bootcamp, Flywheel Sports and CorePower Yoga. Corporate partners also get access to a “large library” of on-demand audio and video workouts.

This comes after ClassPass retooled the ClassPass Live product, in which it invested the resources to build out a new live broadcast studio, and rebuilt it into a library of on-demand video workouts.

The company launched ClassPass Live in 2018 with the hopes that users could workout from home within the ClassPass ecosystem. CEO Fritz Lanman told TechCrunch in June that the company stopped doing live classes in April 2019 and repackaged the content into free, on-demand video classes.

According to the release, one of the issues with corporate wellness programs is that HR departments have to patch together programs based on the regions in which their companies have offices/employees. ClassPass argues that its scale across the country, and in 17 other countries, gives it an edge with corporations that have global workforces.

Moreover, the ClassPass corporate wellness program only charges employers when employees actually use the service, and allows employers to reward good behaviors (going to a certain number of classes per month) by offering additional credits toward ClassPass experiences.

Here’s what Lanman had to say about it in a prepared statement:

The ClassPass Corporate Program enables employers of all sizes to offer the world’s most extensive, one-stop fitness and wellness program to their employees worldwide. ClassPass is the best fitness program ever created for consumers. With this launch, it’s now also the best fitness program ever created for employers and their employees.

While AWS leads the cloud infrastructure market by a wide margin, Microsoft isn’t doing too badly, ensconced firmly in second place, the only other company with double-digit share. Today, it announced a big deal with AT&T that encompasses both Azure cloud infrastructure services and Office 365.

A person with knowledge of the contract pegged the combined deal at a tidy $2 billion, a nice feather in Microsoft’s cloud cap. According to a Microsoft blog post announcing the deal, AT&T has a goal to move most of its non-networking workloads to the public cloud by 2024, and Microsoft just got itself a big slice of that pie, surely one that rivals AWS, Google and IBM (which closed the $34 billion Red Hat deal last week) would dearly have loved to get.

As you would expect, Microsoft CEO Satya Nadella spoke of the deal in lofty terms around transformation and innovation. “Together, we will apply the power of Azure and Microsoft 365 to transform the way AT&T’s workforce collaborates and to shape the future of media and communications for people everywhere,” he said in a statement in the blog post announcement.

To that end, they are looking to collaborate on emerging technologies like 5G and believe that by combining Azure with AT&T’s 5G network, the two companies can help customers create new kinds of applications and solutions. As an example cited in the blog post, they could see using the speed of the 5G network combined with Azure AI-powered live voice translation to help first responders communicate instantaneously with someone who speaks a different language.

It’s worth noting that while this deal to bring Office 365 to AT&T’s 250,000 employees is a nice win, that part of the deal falls under the SaaS umbrella, so it won’t help with Microsoft’s cloud infrastructure market share. Still, any way you slice it, this is a big deal.

Three years into its life with 2 million paying users signed up, Workplace — Facebook’s platform for businesses and other organizations to build internal communities and communications — is about to make a significant business shift of its own. Come September 2, Workplace is changing its pricing tiers, how it charges its users and the services that it provides customers.

Up to now, Facebook has taken a very simple approach to how it charges for Workplace, unique not just because of it being a paid service (unlike Facebook itself, which is free), but for how it modeled its pricing on the basic building block of Facebook-the-consumer product: a basic version was free, with an enhanced premium edition costing a flat $3 per active user, per month.

In September, that will change. The standard (basic) tier is getting rebranded as Workplace Essential, and will still be free to use. Meanwhile, the premium tier is being renamed Workplace Advanced and getting charged $4 per person, per month. And Facebook is introducing a new tier, Workplace Enterprise, which will be charged at $8 per person, per month, and will come with a new set of services specifically around guaranteed, quicker support and first-look access at new features. (Those who are already customers have the option of being grandfathered for a year, the company said, before switching to a new plan.)

Those are not the only changes. Two other notable shifts are getting introduced with these new tiers. First, these prices will be for all users, regardless of whether they are active in the month.

And second, they are specifically prices for people who access Workplace as general “knowledge workers” — marked by having email addresses and specific job functions. Frontline workers — for example, cashiers or baristas or others mostly on their feet all day helping customers — will be an add-on at $1.50 per person per month, also regardless of whether they are active or not.

For now, the rest of the features in the different tiers are remaining the same.

The changes at Workplace come amid a number of other developments among workforce collaboration and communication platforms.

First and foremost, Slack has gone public, subjecting it and its ups and downs to a lot more public scrutiny, but also putting it on the map as a business of some standing, helping it make a bigger move into brokering more deals with the larger enterprises that Workplace has been winning over. The latter’s customers include the likes of Walmart, the world’s biggest employer; as well as Nestlé, Vodafone, GSK, Telefonica, AstraZeneca and Delta Airlines, and Facebook says there are more than 150 companies signed up with more than 10,000 employees each.

Teams, meanwhile, has now passed Slack in user numbers, and in a way is a more direct competitor: it has positioned itself (like Workplace) as a tool for both knowledge and frontline workers, helping with actual back-office collaboration, as well as a way to broadcast communications to a wider group of employees.

Julien Codorniou, the VP of Workplace, said the changes in pricing tiers was not a reaction to competition, but rather a reaction to customers. Although the pricing for Workplace was an interesting twist on how enterprises tend to procure IT, it turned out to be too novel by half: it turned out that most actually like the predictability of paying the same amount for a service upfront, rather than having the pricing change each month depending on usage.

“Today, customers’ bills change every month, for example when a co-worker goes on vacation or whatever,” he said. “It’s a nightmare for the accounting department, who needs to know how much to pay two years out.”

He added that this doesn’t mean you can’t change how much you pay: you could change the pricing each month if necessary.

So far, no one has made the shift to the new tiers, so it will be interesting to see how and if they have much of an impact. I do know that from retail theory, customers in stores are more likely to select a middle-priced product if they are given an option of something cheap and something expensive at either end, and so this could be an interesting way to drive more users to Workplace’s paid tier.

What is more clear is that this is also a way for Facebook to raise its prices for the first time since the service launched, and lays the groundwork for more differentiation between different kinds of offerings.

Google and its flagship search portal opened the door to the possibilities of how to build a business empire on the back of organising and navigating the world’s information, as found on the internet. Now, a startup that’s built a search engine tailored to the needs of enterprises and their own quests for information has raised a round of funding to see if it can do the same for the B2B world.

AlphaSense, which provides a way for companies to quickly amass market intelligence around specific trends, industries and more to help them make business decisions, has closed a $50 million round of funding, a Series B that it’s planning to use to continue enhancing its product and expanding to more verticals.

Today, the company today counts some 1,000 clients on its books, with a heavy emphasis on investment banks and related financial services companies. That’s in part because of how the company got its start: Finnish co-founder and CEO Jaakko (Jack) Kokko he had been an analyst at Morgan Stanley in a past life and understood the labor and time pain points of doing market research, and decided to build a platform to help shorted a good part of the information gathering process.

“My experience as an analyst on Wall Street showed me just how fragmented information really was,” he said in an interview, citing as one example how complex sites like those of the FDA are not easy to navigate to look for new information an updates — the kind of thing that a computer would be much more adept at monitoring and flagging. “Even with the best tools and services, it still was really hard to manually get the work done, in part because of market volatility and the many factors that cause it. We can now do that with orders of magnitude more efficiency. Firms can now gather information in minutes that would have taken an hour. AlphaSense does the work of the best single analyst, or even a team of them.”

(Indeed, the “alpha” of AlphaSense appears to be a reference to finance: it’s a term that refers to the ability of a trader or portfolio manager to beat the typical market return.)

The lead investor in this round is very notable and says something about the company’s ambitions. It’s Innovation Endeavors, the VC firm backed by Eric Schmidt, who had been the CEO of none other than Google (the pace-setter and pioneer of the search-as-business model) for a decade, and then stayed on as chairman and ultimately board member of Google and then Alphabet (its later holding company) until just last June.

Schmidt presided over Google at what you could argue was its most important time, gaining speed and scale and transitioning from an academic idea into full-fledged, huge public business whose flagship product has now entered the lexicon as a verb and (through search and other services like Android and YouTube) is a mainstay of how the vast majority of the world uses the web today. As such he is good at spotting opportunities and gaps in the market, and while enterprise-based needs will never be as prominent as those of mass-market consumers, they can be just as lucrative.

“Information is the currency of business today, but data is overwhelming and fragmented, making it difficult for business professionals to find the right insights to drive key business decisions,” he said in a statement. “We were impressed by the way AlphaSense solves this with its AI and search technology, allowing businesses to proceed with the confidence that they have the right information driving their strategy.”

This brings the total raised by AlphaSense to $90 million, with other investors in this round including Soros Fund Management LLC and other unnamed existing investors. Previous backers had included Tom Glocer (the former Reuters CEO who himself is working on his own fintech startup, a security firm called BlueVoyant), the MassChallenge incubator, Tribeca Venture Partners and others. Kokko said AlphaSense is not disclosing its valuation at this point. (I’m guessing though that it’s definitely on the up.)

There have been others that have worked to try to tackle the idea of providing more targeted, and business focused search portals, from the likes of Wolfram Alpha (another alpha!) through to Lexis Nexis and others like Bloomberg’s terminals, FactSet, Business Quant and many more.

One interesting aspect of AlphaSense is how it’s both focused on pulling in requests as well as set up to push information to its users based on previous search parameters. Currently these are set up to only provide information, but over time, there is a clear opportunity to build services to let the engines take on some of the actions based on that information, such as adjusting asking prices for sales and other transactions.

“There are all kinds of things we could do,” said Kokko. “This is a massive untapped opportunity. But we’re not taking the human out of the loop, ever. Humans are the right ones to be making final decisions, and we’re just about helping them make those faster.”

Users of Amazon’s voice assistant will soon be able to talk to Alexa in Hindi. Amazon announced today that it has added a Hindi voice model to its Alexa Skills Kit for developers. Alexa developers can also update their existing published skills in India for Hindi.

Amazon first revealed that it would add fluent Hindi to Alexa last month during its re: MARS machine learning and artificial intelligence conference. Before, Alexa was only able to understand a few Hinglish (a portmanteau of Hindi and English) commands. Rohit Prasad, vice president and head scientist for Alexa, told Indian news agency IANS that adding Hindi to Alexa posed a “contextual, cultural as well as content-related challenge” because of the wide variety of dialects, accents and slang used in India.

Along with English, Hindi is one of India’s official languages (Google Voice Assistant also offers Hindi support). According to Citi Research, Amazon holds about a 30 percent market share, about the same as its main competitor, Walmart-backed Flipkart.