The rapid rise of Slack — which has recently broken the 100,000 mark for paying businesses using its service — has ushered in a rush of competition from other companies across the worlds of social media and enterprise software, all aiming to become the go-to conversation layer for businesses. Today, Workplace, Facebook’s effort in that race, announced a milestone in its growth, along with a bigger push into video services and other improvements.

The service — which starts at $1.50 per month per front-line worker and then has tiers of $4 and $8 — now has passed 3 million paying users, adding 1 million workers from mostly enterprise businesses in the last eight months.

And to capitalize on Facebook’s growing focus on video in its consumer service, Workplace is announcing several steps of its own into video. It’s releasing a special app that can be used on the Portal, Facebook’s video screen; and alongside that, it’s announcing new video features: captioning at the bottom of videos; auto-translating starting with 14 languages; and a new P2P architecture that will speed up video transmission for those who might be watching videos on Workplace in places where bandwidth is constrained.

The features and milestone number are all being announced today at Flock, the Workplace user conference that Facebook puts on each year. Alongside all these, Facebook also announced several other features for its enterprise app (more on the other new features below).

The push to video comes at an interesting time for Workplace on the competitive front. Karandeep Anand, who came to Facebook from Microsoft and currently heads up Workplace with Julien Codorniou managing business development, has made a point of differentiating Workplace from others in the field of workplace collaboration by emphasizing how it’s used by very large enterprises like Walmart (the world’s largest single employer) to bring together on to a single communication platform not just white-collar knowledge workers but also frontline workers.

The company says that today, its customers include 150 companies with over 10,000 active users apiece, with other names on its books including Starbucks, Spotify, AstraZeneca, Deliveroo and Kering.

The push to video follows that trajectory: it’s a way for Workplace (and Facebook) to differentiate the experience and use cases for the product to businesses, which might already be using Slack but might consider buying this as well, if not migrating away from the other product altogether. (Teams is a different ballgame, of course, as it has a strong video component of its own and also likes to position itself as a product for all kinds of employees, too.)

Workplace’s video efforts here will mark the first time that Facebook is positioning Portal as a product for businesses. This is notable, when you consider there has been some adoption of Amazon’s Alexa in workplace scenarios, too; and that there has been some pushback from consumers about the prospect of having a Facebook video device sitting in their homes. This gives Facebook’s $179 hardware (which will be sold at the same price to businesses) a new avenue for sales.

Video has been a cornerstone of how Workplace has been developing for a while now, with companies using it as a way for, say, the big boss to send out more personalised communications to workers, and for people in workgroups to create video chats with each other. A dedicated screen for video chats takes this idea to the next level, and plays on the fact that video conferencing services like Zoom have caught on like wildfire in modern offices, where people who work together often work in disparate locations.

There is another way that Portal could find some traction with businesses: videoconferencing solutions tend to be very expensive, in part because of the hefty hardware investments that need to be made. Offering a device at $179 drastically undercuts that investment. Codorniou declined to comment on whether Facebook might make a more concerted effort to push this as a cost-effective videoconferencing alternative down the line, but he did point out that today Facebook and Zoom have a close relationship.

The other video features that Workplace is announcing today will further enhance the experience: Facebook will now give users the option to include automatic captions at the bottoms of videos, with the bonus of translation, initially in 14 languages. And the improved video quality for those with limited bandwidth is significantly not something that Facebook has rolled out in its consumer app: the aim is to improve the quality of broadcasting in scenarios where bandwidth might not be as strong but there are simultaneous people watching the same event — something you could imagine applying, say, at a company all-hands or town hall event with remote participants.

Alongside all of these video features, Workplace is adding in a host of other features to expand the use cases for the product beyond basic chatting:

• New learning product. This is not about e-learning per se, but Workplace is now offering a way for HR to add onboarding teaching and videos into Workplace for new employees or new services at the company. There are no plans right now to expand this to educational content, Codorniou said.
• Surveys are also coming to Workplace. These will be set by administrators — not any worker at any time — and it seems that for now there will be no anonymity, so that will mean it’s unlikely that these will cover any sensitive topics, and might in any case see a chilling effect in how people feel they can respond.
• Frontline access is getting overhauled in Workplace, where people who do not use company email addresses will now be able to create accounts using generated codes.
• Those admins that are trying to track how well Workplace is actually working for them will also be able to track engagement and other metrics on the platform.

Workplace is also adding in some gamification features to the platform, where people can publicly thank people, set and follow workplace goals and award badges to individuals who have achieved something in areas like sales, anniversaries or other positive milestones.

As with the video features, the idea is to bring services to Workplace that you are not necessarily getting in Slack and other competitive products. That is the maxim also when the features are replicas of features you might have seen elsewhere, but not all in one consolidated place.

Asked what he thought about the claims that Facebook is too much of a “copycat” when it came to building new features, Codorniou was defensive. “I think Workplace itself is getting to a market that has been untouched before. When it comes to badges or goals, for example, yes people have but these before, but the difference is that we are offering them to a wide network of people. If you have to use a separate app, it’s not a great experience.”

And, he added, “everything that we ship is the result of customer feedback and requests. If they tell us they want these, it means they’re not finding what they needed on the market.”

At its annual TechCon event in San Jose, Arm today announced Custom Instructions, a new feature of its Armv8-M architecture for embedded CPUs that, as the name implies, enables its customers to write their own custom instructions to accelerate their specific use cases for embedded and IoT applications.

“We already have ways to add acceleration, but not as deep and down to the heart of the CPU. What we’re giving [our customers] here is the flexibility to program your own instructions, to define your own instructions — and have them executed by the CPU,” ARM senior director for its automotive and IoT business, Thomas Ensergueix, told me ahead of today’s announcement.

He noted that Arm always had a continuum of options for acceleration, starting with its memory-mapped architecture for connecting over a bus GPUs and today’s neural processor units. This allows the CPU and the accelerator to run in parallel, but with the bus being the bottleneck. Customers also can opt for a co-processor that’s directly connected to the CPU, but today’s news essentially allows Arm customers to create their own accelerated algorithms that then run directly on the CPU. That means the latency is low, but it’s not running in parallel, as with the memory-mapped solution.

As Arm argues, this setup allows for the lowest-cost (and risk) path for integrating customer workload acceleration, as there are no disruptions to the existing CPU features and it still allows its customers to use the existing standard tools with which they are already familiar.

For now, custom instructions will only be available to be implemented in the Arm Cortex-M33 CPUs, starting in the first half of 2020. By default, it’ll also be available for all future Cortex-M processors. There are no additional costs or new licenses to buy for Arm’s customers.

Ensergueix noted that as we’re moving to a world with more and more connected devices, more of Arm’s customers will want to optimize their processors for their often very specific use cases — and often they’ll want to do so because by creating custom instructions, they can get a bit more battery life out of these devices, for example.

Arm has already lined up a number of partners to support Custom Instructions, including IAR Systems, NXP, Silicon Labs and STMicroelectronics .

“Arm’s new Custom Instructions capabilities allow silicon suppliers like NXP to offer their customers a new degree of application-specific instruction optimizations to improve performance, power dissipation and static code size for new and emerging embedded applications,” writes NXP’s Geoff Lees, SVP and GM of Microcontrollers. “Additionally, all these improvements are enabled within the extensive Cortex-M ecosystem, so customers’ existing software investments are maximized.”

In related embedded news, Arm also today announced that it is setting up a governance model for Mbed OS, its open-source operating system for embedded devices that run an Arm Cortex-M chip. Mbed OS has always been open source, but the Mbed OS Partner Governance model will allow Arm’s Mbed silicon partners to have more of a say in how the OS is developed through tools like a monthly Product Working Group meeting. Partners like Analog Devices, Cypress, Nuvoton, NXP, Renesas, Realtek,
Samsung and u-blox are already participating in this group.

83North has closed its fifth fund, completing an oversubscribed $300 million raise and bringing its total capital under management to $1.1BN+.

The VC firm, which spun out from Silicon Valley giant Greylock Partners in 2015 — and invests in startups in Europe and Israel, out of offices in London and Tel Aviv — last closed a $250M fourth fund back in 2017.

It invests in early and growth stage startups in consumer and enterprise sectors across a broad range of tech areas including fintech, data centre & cloud, enterprise software and marketplaces.

General partner Laurel Bowden, who leads the fund, says the latest close represents investment business as usual, with also no notable changes to the mix of LPs investing for this fifth close.

“As a fund we’re really focused on keeping our fund size down. We think that for just the investment opportunity in Europe and Israel… these are good sized funds to raise and then return and make good multiples on,” she tells TechCrunch. “If you go back in the history of our fundraising we’re always somewhere between $200M-$300M. And that’s the size we like to keep.”

“Of course we do think there’s great opportunities in Europe and Israel but not significantly different than we’ve thought over the last 15 years or so,” she adds.

83North has made around 70 investments to date — which means its five partners are usually making just one investment apiece per year.

The fund typically invests around $1M at the seed level; between $4M-$8M at the Series A level and up to $20M for Series B, with Bowden saying around a quarter of its investments go into seed (primarily into startups out of Israel); ~40% into Series A; and ~30% Series B.

“It’s somewhat evenly mixed between seed, Series A, Series B — but Series A is probably bigger than everything,” she adds.

It invests roughly half and half in its two regions of focus.

The firm has had 15 exits of portfolio companies (three of which it claims as unicorns). Recent multi-billion dollar exits for Bowden are: Just Eat, Hybris (acquired by SAP), iZettle (acquired by PayPal) and Qlik.

While 83North has a pretty broad investment canvas, it’s open to new areas — moving into IoT (with recent investments in Wiliot and VDOO), and also taking what it couches as a “growing interest” in healthtech and vertical SaaS. 

“Some of my colleagues… are looking at areas like lidar, in-vehicle automation, looking at some of the drone technologies, looking at some even healthtech AI,” says Bowden. “We’ve looked at a couple of those in Europe as well. I’ve looked, actually, at some healthtech AI. I haven’t done anything but looked.

“And also all things related to data. Of course the market evolves and the technology evolves but we’ve done things related to BI to process automation through to just management of data ops, management of data. We always look at that area. And think we’ll carry on for a number of years. ”

“In venture you have to expand,” she adds. “You can’t just stay investing in exactly the same things but it’s more small additional add-ons as the market evolves, as opposed to fundamental shifts of investment thesis.”

Discussing startup valuations, Bowden says European startups are not insulated from wider investment dynamics that have been pushing startup valuations higher — and even, arguably, warping the market — as a consequence of more capital being raised generally (not only at the end of the pipe).

“Definitely valuations are getting pushed up,” she says. “Definitely things are getting more competitive but that comes back to exactly why we’re focused on raising smaller funds. Because we just think then we have less pressure to invest if we feel that valuations have got too high or there’s just a level… where startups just feel the inclination to raise way more money than they probably need — and that’s a big reason why we like to keep our fund size relatively small.”

It’s been four years since TechCrunch published my blog post The SaaS Adventure, which introduced the concept of a “T2D3” roadmap to help SaaS companies scale — and, as an aside, explored how well my mom understood my job as an “adventure capitalist.” The piece detailed seven distinct stages that enterprise cloud startups must navigate to achieve $100 million in annualized revenue. Specifically, the post encouraged companies to “triple, triple, double, double, double” their revenue as they hit certain milestones.

I was blown away by the response to the piece and gratified that so many founders and investors found the T2D3 framework helpful. Looking back now, I think a lot of the advice has stood the test of time. But plenty has also changed in the broader tech and software markets since 2015, and I wanted to update this advice for founders of hyper-growth companies in light of the market shifts that have occurred.

Perhaps the most notable change in the last four years is that the number of playbooks for companies to follow as they sell software has expanded. Today, more companies are embracing product-led growth and a less-formal, bottoms-up model — employees are swiping credit cards to buy a product, and not necessarily interacting with a human salesperson.

Many of the most high-profile, recent software IPOs structure their go-to-market operations this way. T2D3’s stages, by contrast, focus quite a bit on scaling a company’s internal sales function to grow. Indeed, both a product-led and a sales-led approach are viable in today’s growing B2B-tech market.

What’s more, the revenue needed for a software company to go public has increased dramatically in the last four years. This means that software founders need to focus not only on building a scalable product and finding scalable go-to-market channels, but also building a scalable org chart. These days, what is scarce for software founders isn’t money from investors; it’s great human talent.

So in addition to T2D3, my firm and I are now focusing on another founder journey: F2C, or the transition from founder/CEO to CEO/founder. This journey can take many paths, but ideally it starts with the traditional hustle to find early product/market fit.