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Activist investor Starboard Value taking three Box board seats as involvement deepens

When activist investors Starboard Value took a 7.5% stake in Box last September, there was reasonable speculation that it would begin to try and push an agenda, as activist investors tend to do. While the firm has been quiet to this point, today Box announced that Starboard was adding three members to the 9 member Box board.

At the same time, two long-time Box investors and allies, Rory O’Driscoll from Scale Venture Partners and Josh Stein from Threshold Ventures (formerly from DFJ), will be retiring from the board and not seeking re-election at the annual stockholder’s meeting in June.

O’Driscoll involvement with the company dates back a decade, and Stein has been with the company for 14 years and has been a big supporter from almost the beginning of the company.

For starters, Jack Lazar, whose credentials including being chief financial officer at GoPro and Atheros Communications, is joining the board immediately. A second new board member from a list to be agreed upon by Box and Starboard will also be joining immediately.

Finally, a third member will be selected by the newly constituted board in June, giving Starboard three friendly votes and the ability to push the Box agenda in a significant way.

While this was obviously influenced by Starboard’s activist approach, a person close to the situation stressed that it was a highly collaborative effort between the two organizations, and also indicated that there was general agreement that it was time to bring in new perspectives to the board. The end goal for all concerned is to raise the stock value, and do this against the current bleak economic backdrop.

At the time it announced it was taking a stake in Box, Starboard telegraphed that it could be doing something like this. Here’s what it had to say in its filing at the time:

“Depending on various factors including, without limitation, the Issuer’s financial position and investment strategy, the price levels of the Shares, conditions in the securities markets and general economic and industry conditions, the Reporting Persons may in the future take such actions with respect to their investment in the Issuer as they deem appropriate including, without limitation, engaging in communications with management and the Board of Directors of the Issuer, engaging in discussions with stockholders of the Issuer or other third parties about the Issuer and the [Starboard’s] investment, including potential business combinations or dispositions involving the Issuer or certain of its businesses, making recommendations or proposals to the Issuer concerning changes to the capitalization, ownership structure, board structure (including board composition), potential business combinations or dispositions involving the Issuer or certain of its businesses, or suggestions for improving the Issuer’s financial and/or operational performance, purchasing additional Shares, selling some or all of their Shares, engaging in short selling of or any hedging or similar transaction with respect to the Shares…”

Box CEO Aaron Levie appeared at TechCrunch Sessions: Enterprise, the week this news about Starboard broke, and he was careful in how he discussed a possible relationship with the firm. “Well, I think in their statement actually they really just identified that they think there’s upside in the stock. It’s still very early in the conversations and process, but again we’re super collaborative in these types of situations. We want to work with all of our investors, and I think that’ll be the same here,” Levie told us at the time.

Now the company has no choice but to work more collaboratively with Starboard as it takes a much more meaningful role on the company board. What impact this will have in the long run is hard to say, but surely significant changes are likely on the way.

Startups are helping cloud infrastructure customers avoid vendor lock-in

For much of the history of enterprise technology, companies tended to buy from a single vendor because it made managing the entire affair much easier while giving them a “single throat to choke” when something went wrong. On the flip side, it also put customers at the mercy of said vendor — and it wasn’t always pretty.

As we move deeper into the cloud model, many IT pros are looking for more flexibility than they had in the past, avoiding the vendor lock-in from the previous generation of enterprise tech, and what being beholden to a single vendor could mean for the bottom line and their own flexibility.

This is something that comes up frequently in discussions about moving workloads from one cloud to another, and is sometimes referred to as a multi-cloud approach. Customers are loath to leave their workloads in the hands of one vendor again and repeat the mistakes of the past. They are looking to have the same flexibility on the infrastructure side that they are getting in the SaaS world, where companies tend to purchase best-of-breed from multiple vendors.

That means, they want the freedom to move workloads between clouds, but that’s not always as easy a prospect as it might seem, and it’s an area where startups could help lead the way.

What’s the problem?

What’s stopping customers from just moving data and applications between clouds? It turns out that there is a complex interlinking of public cloud APIs that help the applications and data work in tandem. If you want to pull out of one public cloud, it’s not a simple matter of just migrating to the next one.

Ceros launches MarkUp, a design collaboration tool for live websites

When designers need to collaborate with other teams, they can currently turn to products like InVision and Zeplin. But Ceros creative director Jack Dixon said there’s a “pretty interesting gap in the market” — once you move beyond prototypes and start working with websites that are either live or in staging, the process starts to become fragmented, relying on screenshots and email/phone/Google Docs.

That’s why the company (which focuses on powering interactive content “experiences”) is launching a new product called MarkUp. The product was created by a team led by Greg DiNardo and Alex Bullington, who joined Ceros last August through the acquisition of their polling and market research startup Arbit.

Dixon, DiNardo and Bullington gave me a quick demo, showing off how users can mark areas of interest on a website, leave comments and tasks, then mark revisions as completed.

It all looked pretty simple and straightforward, but DiNardo suggested that it’s a real technical challenge — even more than he and Bullington had expected — to provide those kinds of features on top of a live site.

He added that the product’s simplicity was very much by design: “I don’t think we’re going to add a million features … The goal is honestly simplicity, something that graphic designers can kind of live in.”

Eventually, MarkUp could be used not just to solicit design feedback across teams, but also from the public at-large.

Ceros says MarkUp is free to everyone and will function separately from the core Ceros Studio platform. In fact, it’s already being used by designers at the Huffington Post, Cushman & Wakefield and Informa.

“As of today we want to remove any friction or barrier to entry, so it’s 100 percent free to [everyone],” Dixon said. “Getting the  involvement of the broadest community and user base is going to be critical for this. What we’re learning is that some of the enterprise clients might pay for bigger, more grown-up features [like white labeling]. We can figure out how to monetize later.”

Update: An earlier version of this post incorrectly stated that MarkUp would only be free to Ceros customers.

Box’s Aaron Levie says it will take creativity and focus to get through this crisis

The COVID-19 virus is touching every aspect of our lives and having a profound impact on individuals, businesses and society at large. Box’s Aaron Levie has built a successful business from dorm room to IPO and beyond. He spoke to TechCrunch today about the level of creativity and focus that it’s going to take to succeed in the current environment.

Levie pointed out that his company was a fledgling startup when the economic downturn hit in 2008, but he thinks this one could have a much greater impact on business than that one did.

“I think Silicon Valley is going to definitely experience this in a very, very significant way. We were building a company in 2008, and that was extremely hard, but I don’t think it is going to compare to how hard the coming year is going to be,” Levie said.

This morning on Twitter, Levie wrote that we are in uncharted territory, and everyone will have to work together to help navigate this crisis.

He believes the government will need to step in to help individuals and businesses alike. “Businesses, who have lots of employees, need to be supported, but fundamentally we need to make sure that we’re focused on all the workers that are out of work, hopefully just temporarily displaced, but we’re going to need a lot of government financial support to get through this,” he said.

For startups, he advised startups to firmly focus on their mission. “It’s about extreme focus right now. It’s about extreme discipline. It’s about making sure that you’re maintaining your culture during this time,” Levie said.

As for his own company, he’s looking a three areas: his employees, his customers and the community. He said his first priority is making sure his employees are safe and healthy and that the hourly workers who support the business normally are being taken care of as we move through this unprecedented situation.

Secondly, he’s making sure that he supports his customers. To that end the company has removed any license limits as customers deal with increased usage with employees working from home.

He has also joined forces with Cloudflare in an effort to provide small businesses with 90 days of free services to help ride out the situation, and he said they would revisit extending these programs if the situation continues.

Thirdly, he says every business who can has to look at ways to support the communities where they live to assist non-profit organizations who are helping in the response. “This is an event where business communities globally are going to have to put more of a concerted effort on this than any issue in modern history,” Levie said.

Levie is not alone in this thinking by any means. He points to other leaders such as Chuck Robbins, Marc Benioff and Tim Cook, all who have stepped up in recent days to offer help and support.

He has built his company from the ground up to one that’s on nearly an $800 million run rate, but like so many business leaders, he is dealing with a situation which, as he said, has no playbook. Like every other CEO, he’s trying to help keep his business thriving, while not losing sight of the needs of the people in his organization, his customers or his community. It’s not an easy balancing act for anyone right now.

AWS, IBM launch programs to encourage developers solving COVID-19 problems

As society comes to grips with the growing worldwide crisis related to the COVID-19 virus, many companies are stepping up in different ways. Today, two major tech companies — Amazon and IBM — each announced programs to encourage developers to find solutions to a variety of problems related to the pandemic.

For starters, AWS, Amazon’s cloud arm, announced the AWS Diagnostic Development Initiative. It has set aside $20 million, which it will distribute in the form of AWS credits and technical support. The program is designed to assist and encourage teams working on COVID-19 diagnostic issues with the goal of developing better diagnostic tooling.

“In our Amazon Web Services (AWS) business, one area where we have heard an urgent need is in the research and development of diagnostics, which consist of rapid, accurate detection and testing of COVID-19. Better diagnostics will help accelerate treatment and containment, and in time, shorten the course of this epidemic,” Teresa Carlson wrote in the company’s Day One blog today.

The program aims to help customers who are working on building diagnostics solutions to bring products to market more quickly, and also encourage teams working on related problems to work together.

The company also announced it was forming an advisory group made up of scientists and health policy experts to assist companies involved with initiative.

Meanwhile, IBM is refocusing its 2020 Call for Code Global Challenge developer contest on not only solving problems related to global climate change, which was this year’s original charter, but also solving issues around the growing virus crisis by building open-source tooling.

“In a very short period of time, COVID-19 has revealed the limits of the systems we take for granted. The 2020 Call for Code Global Challenge will arm you with resources […] to build open source technology solutions that address three main COVID-19 areas: crisis communication during an emergency, ways to improve remote learning, and how to inspire cooperative local communities,” the company wrote in a blog post.

All of these areas are being taxed as more people are forced to stay indoors as we to try to contain the virus. The company hopes to incentivize developers working on these issues to help solve some of these problems.

During a time of extreme social and economic upheaval when all aspects of society are being affected, businesses, academia and governments need to work together to solve the myriad problems related to the virus. These are just a couple of examples of that.

Google cancels I/O developer conference in light of COVID-19 crisis

Google announced on Twitter today that it was cancelling its annual I/O developer conference out of concern for the health and safety of all involved. It will not be holding any online conference in its place either.

“Out of concern for the health and safety of our developers, employees, and local communities — and in line with recent ‘shelter in place’ orders by the local Bay Area counties — we sadly will not be holding I/O in any capacity this year,” the company tweeted.

This is not a small deal, as Google uses this, and the Google Cloud Next conference, which it has also canceled, to let developers, customers, partners and other interested parties know about what new features, products and services they will be introducing in the coming year.

Without a major venue to announce these new tools, it will be harder for the company to get the word out about them or gain the power of human networking that these conferences provide. All of that is taking a backseat this year over concerns about the virus.

The company made clear that it does not intend to reschedule these events in person or in a virtual capacity at all this year, and will look for other ways to inform the community of changes, updates and new services in the coming months.

“Right now, the most important thing all of us can do is focus our attention on helping people with the new challenges we all face. Please know that we remain committed to finding other ways to share platform updates with you through our developer blogs and community forums,” the company wrote.

Salesforce hires former banker Arundhati Bhattacharya as chairperson and CEO of India business

Salesforce, the global giant in CRM, said on Wednesday that former banker Arundhati Bhattacharya will be joining the company on April 20 as chairperson and chief executive of its India division.

The San Francisco-headquartered firm said Bhattacharya, who served as the chairperson of the state-run State Bank of India for nearly four decades and oversees financial services group SWIFT India, will be tasked with helping the global giant scale rapidly in India, one of its fastest growing overseas markets.

Arundhati will report to Ulrik Nehammer, General Manager of Salesforce in the APAC region. “Arundhati is an incredible business leader, and we are delighted to welcome her to Salesforce as chairperson and CEO India,” said Gavin Patterson, President and CEO of Salesforce International, in a statement.

“India is an important growth market for Salesforce and a world-class innovation and talent hub and Arundhati’s leadership will guide our next phase of growth, customer success and investment in the region,” he said.

Salesforce offers a range of cloud services to customers in India, where it has over 1 million developers and more Trailhead users than in any other market outside of the U.S. The company, which competes with local players Zoho and Freshworks, counts Indian firms redBus, Franklin Templeton and CEAT as some of its clients.

The company said it expects to add 3,000 jobs in India in the next three years and turn the nation into a “leading global talent and innovation hub” for the company. Sunil Jose, who joined the firm in 2017, oversaw some of the company’s India operations previously.

“I could not be more excited to join the Salesforce team to ensure we capture this tremendous opportunity and contribute to India’s development and growth story in a meaningful way,” said Bhattacharya in a statement.

According to research firm IDC, Salesforce and its ecosystem of customers and partners in India are expected to create over $67 billion in business revenues and create more than 540,000 jobs by 2024.

Slack introduces simplified interface as usage moves deeper into companies

When Slack first launched in 2013, the product was quickly embraced by developers, and the early product reflected that. To get at advanced tools, you used a slash (/) command, but the company recognizes that as it moves deeper into the enterprise, it needed to simplify the interface.

Today, the company introduced a newly designed interface aimed at easing the user experience, making Slack more of an accessible enterprise communications hub.

Jaime DeLanghe, director of product management at Slack, says that the messaging application has become a central place for people to communicate about work, which has grown even more important as many of us have begun working from home as a result of COVID-19.

But DeLanghe says usage was up even before the recent work from home trend began taking off. “People are connected to Slack, on average, about nine hours a day and they’re using Slack actively for almost 90 minutes,” she told TechCrunch.

To that end, she says her team has been working hard to update the interface.

“From my team’s perspective, we want to make sure that the experience is as simple to understand and get on-boarded as possible,” she said. That also means surfacing more advanced tooling, which has been hidden behind those slash commands in previous versions of the tool.

She said that the company has been trying to address the needs of the changing audience over the years by adding many new features, but admits that has resulted in some interface clutter. Today’s redesign is meant to address that.

New Slack interface. Screenshot: Slack

Among the new features, besides the overall cleaner look, many people will welcome the new ability to nest channels to organize them better in the Channel sidebar. As your channels proliferate, it becomes harder to navigate them all. Starting today, users can organize their channels into logical groupings with labels.

New nested channel labels in Slack. Screenshot: Slack

DeLanghe is careful to point out that this channel organization is personal, and cannot be done at an administrative level. “The channels don’t actually live inside of another channel. You’re creating a label for them, so that you can organize them in the sidebar for just yourself, not for everybody,” she explained.

Other new features include an improved navigation bar at the top of the window, a centralized search and help tool also located at the top of the window and a universal compose button in the Sidebar.

All of these new features are designed to help make Slack more accessible to users, as more employees start using it across an organization.

Storj brings low-cost decentralized cloud storage to the enterprise

Storj, a startup that developed a low-cost, decentralized cloud storage solution, announced a new version today called Tardigrade Decentralized Cloud Storage Service.

The new service comes with an enterprise service level agreement (SLA) that promises 99.9999999% file durability and over 99.95 percent availability, which it claims is on par with Amazon S3.

The company has come up with an unusual system to store files safely, taking advantage of excess storage capacity around the world. They are effectively doing with storage what Airbnb does with an extra bedroom, enabling people and organizations to sell that excess capacity to make extra money.

It’s fair to ask if that wouldn’t be a dangerous way to store files, but Storj Executive Chairman Ben Golub says that they have come up with a way of distributing the data across drives on their network so that no single file would ever be fully exposed.

“What we do in order to make this work is, first, before any data is uploaded, our customers encrypt the data, and they hold the keys so nobody else can decrypt the data. And then every part of a file is split into 80 pieces, of which any 30 can be used to reconstitute it. And each of those 80 pieces goes to a different drive on the network,” Golub explained.

That means even if a hacker were able to somehow get at one encrypted piece of the puzzle, he or she would need 29 others, and the encryption keys, to put the file back together again. “All a storage node operator sees is gibberish, and they only see a portion of the file. So if a bad person wanted to get your file, they would have to compromise something like 30 different networks in order to get [a single file], and even if they did that they would only have gibberish unless you also lost your encryption keys,” he said.

The ability to buy excess capacity allows Storj to offer storage at much lower prices than typical cloud storage. Golub says his company’s list prices are one-half to one-third cheaper than Amazon S3 storage and it’s S3-compatible.

The company launched in 2014 and has 20,000 users on 100,000 distributed nodes today, but this is the first time it has launched an enterprise version of the cloud storage solution.

Even in the age of COVID-19, you need to stay focused on the customer

It’s easy to think, as we find ourselves in the midst of a truly unprecedented situation, that the rules of building a successful business have suddenly changed. While the world may be topsy-turvy at the moment, keeping your customer at the center of your business strategy is more important than ever.

That means finding creative ways to engage with your customers and thinking deeply about what they need as the world changes before our eyes.

As a small example on a local level, Pandemonium Books and Games in Cambridge, Mass. has started offering same-day delivery to neighborhoods in the Boston area for a $5 fee and a $20 minimum purchase.

This is taking a difficult situation and finding a way to stay connected with customers, while keeping the business going through difficult times. It’s something that your most loyal customers will certainly remember when we return to some semblance of normalcy — and it’s just a great community service.

When you hear from leaders of the world’s most successful technology companies, whether it’s Jeff Bezos at Amazon or Marc Benioff at Salesforce, these two executives are constantly pushing their organizations to put the customer first.

At Amazon, that manifests itself in the company motto that it’s always Day 1. That motto means they never can become complacent and always place the customer first. In his 2016 Letter to Shareholders, Bezos described what he meant:

There are many ways to center a business. You can be competitor focused, you can be product focused, you can be technology focused, you can be business model focused, and there are more. But in my view, obsessive customer focus is by far the most protective of Day 1 vitality.

Benioff runs his company with a similar world view, and it’s no coincidence that both companies are so wildly successful. In his recent book, Trailblazer, Benioff wrote about the importance of relentless customer focus:

Nothing a company does is more essential than how it engages with customers. In a world where online portals are replacing customer service centers and algorithms are replacing humans on the front lines, companies like ours continually need to show that the personal connections our customers craved were still — and always would be — there.

In our current crisis, that focus becomes ever more important and universal. In his last interview before his death in January, Clayton Christensen, author of the seminal book Innovator’s Dilemma, told MIT Sloan Management Review that while these organizations had other things going for them, customer centricity was certainly a big factor in their success:

They have all built organizations that have put the customers, and their Job to Be Done, at the center. They also have demonstrated the ability to manage emergent strategy well. However, they also have been in the fortunate circumstance where their core businesses have been growing at phenomenal rates, and they have had the presence of the founder to help, to personally get involved in key strategic decisions.

While you don’t want to appear like you are taking advantage of a bad situation, there are ways you can help your customers by thinking of new ways engage and help them in a difficult time. Many companies are offering services for free for the next several months to help customers get through the financial uncertainty we are facing in the near term. Others are posting free content and access to other resources on websites.

While it’s understood that some customers simply won’t have money to spend in the coming months, those that do will have different needs than they did before and you have to be ready to address them, whatever that means to your business.

This virus is going to force us to rethink about a lot of the ways we run our businesses, our society and our lives, but if you keep your customer at the center of all your decisions, even in the midst of such a crisis, you will be setting the foundation for a successful business whenever we return to normal.