The open source Hyperledger Foundation announced the release of Hyperledger Fabric 2.0 today, the first such project to reach a 2.0 release.

It’s a notable milestone. The blockchain as a business tool has certainly had a rocky road over the last few years, but there is still plenty to like about smart contracts that have automated compliance checks built in. Hyperledger Fabric 2.0 has lots of new features with that in mind.

The biggest updates involve forcing agreement among the parties before any new data can be added to the ledger, known as decentralized governance of the smart contracts. In practice, it means that the system will prevent any entity from writing to the ledger until there is consensus among the parties involved in the transaction, a basic blockchain tenet.

This is a requirement because the beauty and the curse of the distributed ledger is that it is an immutable record. Once you have written something in the ledger, it becomes very difficult to change it without the agreement of all those involved in the contract. You want to make sure you get it right before you commit something to the ledger.

Along those same lines, developers can build in automated checks along the way. As they say, this ensures the parties can “validate additional information before endorsing a transaction proposal.”

Brian Behlendorf, Executive Director at Hyperledger and a big advocate of open source distributed ledger technology, says this is a big milestone for the project and the organization as it looks to help organizations adopt distributed ledger technology.

“Fabric 2.0 is a new generation framework developed by and for the enterprises that are building distributed ledger capabilities into the core of their businesses. This new release reflects both the development and deployment experience of the Fabric community and confirms the arrival of the production era for enterprise blockchain,” Behlendorf said in a statement.

That remains to be seen. The rise of blockchain in business has moved at a slow pace, but this release shows that the open source community is still committed to building enterprise-grade distributed ledger technology. Today’s announcement is another step in that direction.

Early Stage SF is around the corner, and we are more than excited for this brand new event. The intimate gathering of founders, VCs, operators and tech industry experts is all about giving founders the tools they need to find success, no matter the challenge ahead of them.

Struggling to understand the legal aspects of running a company, like negotiating cap tables or hiring international talent? We’ve got breakout sessions for that. Wondering how to go about fundraising, from getting your first yes to identifying the right investors to planning the timeline for your fundraise sprint? We’ve got breakout sessions for that. Growth marketing? PR/Media? Building a tech stack? Recruiting?

We. Got. You.

Hoffman + Guo

Today, we’re very proud to announce one of our few Main Stage sessions that will be open to all attendees. Reid Hoffman and Sarah Guo will join us for a conversation around “How To Raise Your Series A.”

Reid Hoffman is a legendary entrepreneur and investor in Silicon Valley. He was an Executive VP and founding board member at PayPal, before going on to co-found LinkedIn in 2003. He led the company to profitability as CEO before joining Greylock in 2009. He serves on the boards of Airbnb, Apollo Fusion, Aurora, Coda, Convoy, Entrepreneur First, Microsoft, Nauto, and Xapo, among others. He’s also an accomplished author, with books like Blitzscaling, The Startup of You, and The Alliance.

Sarah Guo has a wealth of experience in the tech world. She started her career in high school at a tech firm founded by her parents, called Casa Systems. She then joined Goldman Sachs, where she invested in growth-stage tech startups such as Zynga and Dropbox, and advised both pre-IPO companies (Workday) and publicly traded firms (Zynga, Netflix, and Nvidia). She joined Greylock Partners in 2013 and led the firm’s investment in Cleo, Demisto, Sqreen and Utmost. She has a particular focus on B2B applications as well as infrastructure, cybersecurity, collaboration tools, AI, and healthcare.

The format for Hoffman and Guo’s main stage chat will be familiar to folks who have followed the investors. It will be an updated, in-person combination of Hoffman’s famously annotated LinkedIn Series B pitchdeck that led to Greylock’s investment, and Sarah Guo’s in-depth breakdown of what she looks for in a pitch.

They’ll lay out a number of universally applicable lessons that folks seeking Series A funding can learn from, tackling each from their own unique perspectives. Hoffman has years of experience in consumer-focused companies, with a special expertise in network effects. Guo is one of the top minds when it comes to investment in enterprise software.

We’re absolutely thrilled about this conversation, and to be honest, the entire Early Stage agenda.

How it works

Here’s how it all works:

There will be about 50+ breakout sessions at the event, and attendees will have an opportunity to attend at least seven. The sessions will cover all the core topics confronting early-stage founders — up through Series A — as they build a company, from raising capital to building a team to growth. Each breakout session will be led by notables in the startup world.

Don’t worry about missing a breakout session, because transcripts from each will be available to show attendees. And most of the folks leading the breakout sessions have agreed to hang at the show for at least half the day and participate in CrunchMatch, TechCrunch’s app to connect founders and investors based on shared interests.

Here’s the fine print. Each of the 50+ breakout sessions is limited to around 100 attendees. We expect a lot more attendees, of course, so signups for each session are on a first-come, first-serve basis. Buy your ticket today and you can sign up for the breakouts that we’ve announced. Pass holders will also receive 24-hour advance notice before we announce the next batch. (And yes, you can “drop” a breakout session in favor of a new one, in the event there is a schedule conflict.)

Grab yourself a ticket and start registering for sessions right here. Interested sponsors can hit up the team here.

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Marketing and sales automation — tools that leverage the advances and data of our digital age to better identify and then interact with customers — is big business, with the whole market expected to generate some $6.6 billion in revenues for related companies by 2025.

But “companies” is the operative word here: it’s a very fragmented space, with dozens of hopefuls covering different aspects of marketing and sales, each with its own unique approach. There is an alternative trend, though, and today a customer experience automation company called ActiveCampaign, catering not just to large enterprises but small and medium businesses too, has raised a large round of funding to build out its own one-stop-shop model. It includes the tools to run email and messaging-based marketing campaigns; marketing automation across sites and events; and sales and CRM.

The Chicago-based company is today announcing that it has closed a Series B of $100 million, money that it will use to invest in building out new technology and to expand internationally. The funding is being led by Susquehanna Growth Equity, with PE firm Silversmith Capital Partners also participating.

ActiveCampaign is not your typical startup. It has been around since 2003, and this is only the second time it has raised money — the first time was in 2016, a modest $20 million round from Silversmith. Fundraising is not the only thing that sets it apart: it’s also profitable and has been for years (one reason it hasn’t raised money), and it’s actually already quite large, with 90,000 customers in 161 countries.

Yet it’s something of a theme in the world of “startups” — meaning tech companies that are still privately owned and raising from VCs and related backers — particularly those that are B2B focused, that some of the more interesting and successfully bootstrapped of them at some point turn to VC and private equity when it comes to needing an extra boost to move beyond what has become its natural growth rate.

In the case of ActiveCampaign, it had a taste of what a little outside investment could do in the last few years: Jason VandeBoom, founder and CEO of ActiveCampaign, said the company has seen its annual recurring revenues grow 6x since 2016 to $90 million, with employees booming from 65 to more than 550.

The company’s core proposition is that it provides a less fragmented approach to businesses interested in building in some digital marketing or sales tools into their outreach and then considering what to do next.

“What we are up against are a number of companies focused on a single slice of customer experience, either CRM or a customer success platform,” VandeBoom said. “We’re still at this point in the industry where the category is taking shape,” which spells a ripe opportunity for ActiveCampaign.

The need for what ActiveCampaign provides is a basic one: Whether you are an online retailer or any business that wants to expand its audience or make sure to stay connected to the one you already have, you need tools to reach users, figure out what they want to see from you and connect in a relevant way.

VandeBoom added while there are no specific plans for acquisitions that can be discussed now, the funding also gives the company “optionality” in terms of what it might do next.

Part of the company’s approach is to build technology in-house, but in the spirit of all-in-one platforms, its value also lies in how many other things its users can plug into using ActiveCampaign.

The company has some 260 technology partners and a “recipe library” with more than 250 automations already built, or users can build and customise themselves from more than 300 possible apps that can be integrated, including Shopify, Square, Facebook, Eventbrite and Salesforce.

With this round, Martin Angert, director at Susquehanna, is joining ActiveCampaign’s board of directors. His existing roles on the boards of Workfront, WhiteSource, XebiaLabs and Allocadia speaks to interesting potential strategic partnerships for ActiveCampaign.

“ActiveCampaign and the CXA category have grown significantly and our investment in the series B reconfirms Silversmith’s commitment to ActiveCampaign’s future,” said Todd Maclean, co-founder and managing partner of Silversmith Capital Partners, in a statement.

ServiceNow announced this morning that it has acquired Passage AI, a startup that helps customers build chatbots in multiple languages, something that should come in handy as ServiceNow continues to modernize its digital service platform. The companies did not share terms of the deal.

With Passage AI, ServiceNow gets a bushel of AI talent, which in itself has value, but it also gets AI technology, which should fit in nicely with ServiceNow’s mission. For starters, the company’s chatbot solutions gives ServiceNow an automated way to respond to customer/user inquiries.

Even more interesting for ServiceNow, Passage includes an IT automation component that uses ” a conversational interface to submit tickets, handle queries, and take direct action through APIs,” according to the company website. It also gets an HR automation piece, giving the company an intelligent tool it could incorporate across its Now Platform in tools like ServiceNow Virtual Agent and Service Portal, Workspaces in multiple languages.

The multilingual support was an aspect of the deal that appeals to Debu Chatterjee, senior director of AI Engineering at ServiceNow. “Building deep learning, conversational AI capabilities into the Now Platform will enable a work request initiated in German or a customer inquiry initiated in Japanese to be solved by Virtual Agent,” he said in a statement.

Companies are increasingly looking for ways to solve common customer problems using chatbots, while only bringing humans into the loop when the bot can’t answer the query. Passage AI gives ServiceNow much deeper knowledge in this growing area.

Passage AI, which launched in 2016, has raised $10.3 million, according to Crunchbase data. The company website lists a variety of large customers including MasterCard, Shell, Mercedes Benz and SoftBank. The acquisition comes less than a week after the company purchased another AI-focused startup, Loom Systems, one that concentrates on automating operations data.

The deal is expected to close this quarter. ServiceNow will be announcing earnings on Wednesday afternoon.

Bringing a startup from idea to IPO isn’t an easy task, but if you can build something successful, one major milestone is to go public. Before your Nasdaq debut, however, there’s a major step — building a deck and taking it on the road for investors.

Cloud computing company Nutanix went public in 2016, so we spoke to CEO Dheeraj Pandey and CFO Duston Williams, both of whom were with the company for the big event, to learn about how a company should define itself for investors as it seeks to go public.

Who are you?

Building a roadshow deck is an exercise in communications as founders attempt to carefully lay out their company’s core purpose and how they built it, along with their ethics, aspirations, financials and value proposition. In a nutshell, an effective roadshow deck summarizes who you are, what you stand for and why your company will make a good investment.

CEO Pandey says that in addition to investment bank Goldman Sachs, a number of people from the company helped craft the presentation. “Fifteen people across different functions were involved in building the deck. That included product and marketing, to finance and corporate communications, to legal. I think there were at least six different departments,” he said.