There are few topics as hot right now in the enterprise as customer experience management, that ability to collect detailed data about your customers, then deliver customized experiences based on what you have learned about them. To help understand the challenges companies face building this kind of experience, we are bringing Segment CEO Peter Reinhardt to TechCrunch Sessions: Enterprise on September 5 in San Francisco (p.s. early-bird sales end this Friday, August 9).

At the root of customer experience management is data — tons and tons of data. It may come from the customer journey through a website or app, basic information you know about the customer or the customer’s transaction history. It’s hundreds of signals and collecting that data in order to build the experience where Reinhardt’s company comes in.

Segment wants to provide the infrastructure to collect and understand all of that data. Once you have that in place, you can build data models and then develop applications that make use of the data to drive a better experience.

Reinhardt, and a panel that includes Qualtrics’ Julie Larson-Green and Adobe’s Amit Ahuja, will discuss with TechCrunch editors the difficulties companies face collecting all of that data to build a picture of the customer, then using it to deliver more meaningful experiences for them. See the full agenda here.

Segment was born in the proverbial dorm room at MIT when Reinhardt and his co-founders were students there. They have raised more than $280 million since inception. Customers include Atlassian, Bonobos, Instacart, Levis and Intuit .

Early-bird tickets to see Peter and our lineup of enterprise influencers at TC Sessions: Enterprise are on sale for just $249 when you book here; but hurry, prices go up by $100 after this Friday!

Are you an early-stage startup in the enterprise-tech space? Book a demo table for $2,000 and get in front of TechCrunch editors and future customers/investors. Each demo table comes with four tickets to enjoy the show.

IBM’s massive $34 billion acquisition of Red Hat closed a few weeks ago and today, the two companies are now announcing the first fruits of this process. For the most part, today’s announcement furthers IBM’s ambitions to bring its products to any public and private cloud. That was very much the reason why IBM acquired Red Hat in the first place, of course, so this doesn’t come as a major surprise, though most industry watchers probably didn’t expect this to happen this fast.

Specifically, IBM is announcing that it is bringing its software portfolio to Red Hat OpenShift, Red Hat’s Kubernetes-based container platform that is essentially available on any cloud that allows its customers to run Red Hat Enterprise Linux.

In total, IBM has already optimized more than 100 products for OpenShift and bundled them into what it calls “Cloud Paks.” There are currently five of these Paks: Cloud Pak for Data, Application, Integration, Automation and Multicloud Management. These technologies, which IBM’s customers can now run on AWS, Azure, Google Cloud Platform or IBM’s own cloud, among others, include DB2, WebSphere, API Connect, Watson Studio and Cognos Analytics.

“Red Hat is unlocking innovation with Linux-based technologies, including containers and Kubernetes, which have become the fundamental building blocks of hybrid cloud environments,” said Jim Whitehurst, president and CEO of Red Hat, in today’s announcement. “This open hybrid cloud foundation is what enables the vision of any app, anywhere, anytime. Combined with IBM’s strong industry expertise and supported by a vast ecosystem of passionate developers and partners, customers can create modern apps with the technologies of their choice and the flexibility to deploy in the best environment for the app – whether that is on-premises or across multiple public clouds.”

IBM argues that a lot of the early innovation on the cloud was about bringing modern, customer-facing applications to market, with a focus on basic cloud infrastructure. Now, however, enterprises are looking at how they can take their mission-critical applications to the cloud, too. For that, they want access to an open stack that works across clouds.

In addition, IBM also today announced the launch of a fully managed Red Hat OpenShift service on its own public cloud, as well as OpenShift on IBM Systems, including the IBM Z and LinuxONE mainframes, as well as the launch of its new Red Hat consulting and technology services.

In an era of massive data breaches, most recently the Capital One fiasco, the risk of a cyberattack and the costly consequences are the top existential threat to corporations big and small. At TechCrunch’s first-ever enterprise-focused event (p.s. early-bird sales end August 9), that topic will be front and center throughout the day.

That’s why we’re delighted to announce United’s chief information security officer Emily Heath will join TC Sessions: Enterprise in San Francisco on September 5, where we will discuss and learn how one of the world’s largest airlines keeps its networks safe.

Joining her to talk enterprise security will be a16z partner Martin Casado and DUO / Cisco’s head of advisory CISOs Wendy Nather, among others still to be announced.

At United, Heath oversees the airline’s cybersecurity program and its IT regulatory, governance and risk management.

The U.S.-based airline has more than 90,000 employees serving 4,500 flights a day to 338 airports, including New York, San Francisco, Los Angeles and Washington, D.C.

A native of Manchester, U.K., Heath served as a former police detective in the U.K. Financial Crimes Unit where she led investigations into international investment fraud, money laundering and large scale cases of identity theft — and ran joint investigations with the FBI, SEC and London’s Serious Fraud Office.

Heath and her teams have been the recipients of CSO Magazine’s CSO50 Awards for their work in cybersecurity and risk.

At TC Sessions: Enterprise, Heath will join a panel of cybersecurity experts to discuss security on enterprise networks large and small — from preventing data from leaking to keeping bad actors out of their network — where we’ll learn how a modern CSO moves fast without breaking things.

Join hundreds of today’s leading enterprise experts for this single-day event when you purchase a ticket to the show. The $249 early-bird sale ends Friday, August 9. Make sure to grab your tickets today and save $100 before prices go up.

Figma, the startup looking to put design tools in the cloud, has today announced new plug-ins for the platform that will help users clean up their workflows.

Figma co-founder and CEO Dylan Field says that plug-ins have been the most requested feature from users since the company’s launch. So, for the last year, the team has been working to build plug-in functionality on the back of Figma’s API (launched in March 2018) with three main priorities: stability, speed and security.

The company has been testing plug-ins in beta for a while now, with 40 plug-ins approved at launch today.

Here are some of the standouts from launch today:

On the utility side, Rename It is a plug-in that allows designers to automatically rename and organize their layers as they work. Content Buddy, on the other hand, gives users the ability to add placeholder text (for things like phone numbers, names, etc.) that they can automatically find and replace later. Stark and ColorBlind are both accessibility plug-ins that help designers make sure their work meets the WCAG 2.0 contrast accessibility guidelines, and actually see their designs through the lens of eight different types of color vision deficiencies, respectively.

Other plug-ins allow for adding animation (Figmotion), changing themes (Themer), adding a map to a design (Map Maker) and more.

Anyone can create plug-ins for public use on the Figma platform, but folks can also make private plug-ins for enterprise use, as well. For example, a Microsoft employee built a plug-in that automatically changes the theme of the design based on the various Microsoft products, such as Word, Outlook, etc.

Field says that the company currently has no plans to monetize plug-ins. Rather, the addition of plug-ins to the platform is a move based on customer happiness and satisfaction. Moreover, Figma’s home on the web allows for the product to evolve more rapidly and in tune with customers. Rather than having to build each individual feature on its own, Figma can now open up the platform to its power users to build what they’d like into the web app.

Figma has raised a total of nearly $83 million since launch, according to Crunchbase. As of the company’s latest funding round ($40 million led by Sequoia six months ago), Figma was valued at $440 million post-funding.

Microsoft today announced the preview launch of Azure Dedicated Host, a new cloud service that will allow you to run your virtual machines on single-tenant physical services. That means you’re not sharing any resources on that server with anybody else and you’ll get full control over everything that’s running on that machine.

Previously, Azure already offered isolated Virtual Machine sizes for two very large virtual machine types. Those are still available, but their use cases are comparably limited to these new hosts, which offer far more flexibility.

With this move, Microsoft is following in the footsteps of AWS, which also offers Dedicated Hosts with very similar capabilities. Google Cloud, too, offers what it calls “sole-tenant nodes.”

Azure Dedicated Host will support Windows, Linux and SQL Server virtual machines and pricing is per host, independent of the number of virtual machines you end up running on them. You can currently opt for machines with up to 48 physical cores and prices start at $4.039 per hour.

To do this, Microsoft is offering two different processors to power these machines. Type 1 is based on the 2.3 GHz Intel Xeon E5-2673 v4 with up to 3.5 gigahertz of clock speed, while Type 2 features the Intel Xeon® Platinum 8168 with single-core clock speeds of up to 3.7 gigahertz. The available memory ranges from 144GiB to 448GiB. You can find more details here.

As Microsoft notes, these new dedicated hosts can help companies reach their compliance requirements for physical security, data integrity and monitoring. The dedicated hosts still share the same underlying infrastructure as any other host in the Azure data centers, but users have full control over any maintenance window that could impact their servers.

These dedicated hosts can also be grouped into larger host groups in a given Azure region, allowing you to build clusters of your own physical servers inside the Azure data center. Because you’re actually renting a physical machine, any hardware issue on that machine will impact the virtual machines you are running on them, so chances are you’ll want to have multiple dedicated hosts for your failover strategy anyway.