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Perigee snares $1.5M seed to secure HVAC and other infrastructure

It’s been an eventful fall for Perigee CEO and founder Mollie Breen. The former NSA employee participated in the TechCrunch Disrupt Startup Battlefield in September, and she just closed her first seed round on Thanksgiving, giving her a $1.5 million runway to begin building the company.

Outsiders Fund led the round, with participation from Westport, Contour Venture Partners, BBG Ventures, Innospark Ventures and a couple of individual investors.

Perigee wants to secure areas of the company like HVAC systems or elevators that may interact with the company’s network, but which often fall outside the typical network security monitoring purview. Breen says the company’s value proposition is about bridging the gap between network security and operations security. She said this has been a security blind spot for companies, often caught between these two teams. Perigee provides a set of analytics that gives the security team visibility into this vulnerable area.

As Breen explained when we spoke in September around her Battlefield turn, the solution learns normal behavior from the operations systems as it interacts with the network, collecting data like which systems and individuals normally access it. It can then determine when something seems off and cut off an anomalous act, which may be indicative of hacker activity, before it reaches the network.

She says that as a female founder getting funding, she is acutely aware how rare that is, and part of the reason she wanted to publicize this funding round was to show other women who are thinking about starting a company that it’s possible, even if it remains difficult.

She plans to grow the company to about six people in the next 12 months, and Breen says that she thinks deeply about how to build a diverse organization. She says that starts with her investors, and includes considering diversity in terms of gender, race and age. She believes that it’s crucial to start with the earliest employees, and she actively recruits diverse candidates.

“I write a lot of cold emails, particularly around hiring and that’s partly because with job listings it’s all inbound and you can’t necessarily guarantee that that is going to be diverse. And so by writing cold emails and really following up with those people and having those conversations, I have found a way of actually making sure that I’m talking to people from different perspectives,” she said.

As she looks ahead to 2021, she’s thinking about the best approach to office versus remote and she says it will probably be mostly remote with some in-person. “I’m really balancing at this point in time, how do we really make the connections, and make them strong and genuine with a lot of trust and do that with balancing some elements of remote, knowing that is where the industry is going and if you’re going to be a company and in a post-2020 world, you probably need to adopt to some element of remote working,” she said.

Spryker raises $130M at a $500M+ valuation to provide B2Bs with agile e-commerce tools

Businesses today feel, more than ever, the imperative to have flexible e-commerce strategies in place, able to connect with would-be customers wherever they might be. That market driver has now led to a significant growth round for a startup that is helping the larger of these businesses, including those targeting the B2B market, build out their digital sales operations with more agile, responsive e-commerce solutions.

Spryker, which provides a full suite of e-commerce tools for businesses — starting with a platform to bring a company’s inventory online, through to tools to analyse and measure how that inventory is selling and where, and then adding voice commerce, subscriptions, click & collect, IoT commerce and other new features and channels to improve the mix — has closed a round of $130 million.

It plans to use the funding to expand its own technology tools, as well as grow internationally. The company makes revenues in the mid-eight figures (so, around $50 million annually) and some 10% of its revenues currently come from the U.S. The plan will be to grow that business as part of its wider expansion, tackling a market for e-commerce software that is estimated to be worth some $7 billion annually.

The Series C was led by TCV — the storied investor that has backed giants like Facebook, Airbnb, Netflix, Spotify and Splunk, as well as interesting, up-and-coming e-commerce “plumbing” startups like Spryker, Relex and more. Previous backers One Peak and Project A Ventures also participated.

We understand that this latest funding values Berlin -based Spryker at more than $500 million.

Spryker today has around 150 customers, global businesses that run the gamut from recognised fashion brands through to companies that, as Boris Lokschin, who co-founded the company with Alexander Graf (the two share the title of co-CEOs) put it, are “hidden champions, leaders and brands you have never heard about doing things like selling silicone isolations for windows.” The roster includes Metro, Aldi Süd, Toyota and many others.

The plan will be to continue to support and grow its wider business building e-commerce tools for all kinds of larger companies, but in particular Spryker plans to use this tranche of funding to double down specifically on the B2B opportunity, building more agile e-commerce storefronts and in some cases also developing marketplaces around that.

One might assume that in the world of e-commerce, consumer-facing companies need to be the most dynamic and responsive, not least because they are facing a mass market and all the whims and competitive forces that might drive users to abandon shopping carts, look for better deals elsewhere or simply get distracted by the latest notification of a TikTok video or direct message.

For consumer-facing businesses, making sure they have the latest adtech, marketing tech and tools to improve discovery and conversion is a must.

It turns out that business-facing businesses are no less immune to their own set of customer distractions and challenges — particularly in the current market, buffeted as it is by the global health pandemic and its economic reverberations. They, too, could benefit from testing out new channels and techniques to attract customers, help them with discovery and more.

“We’ve discovered that the model for success for B2B businesses online is not about different people, and not about money. They just don’t have the tooling,” said Graf. “Those that have proven to be more successful are those that are able to move faster, to test out everything that comes to mind.”

Spryker positions itself as the company to help larger businesses do this, much in the way that smaller merchants have adopted solutions from the likes of Shopify .

In some ways, it almost feels like the case of Walmart versus Amazon playing itself out across multiple verticals, and now in the world of B2B.

“One of our biggest DIY customers [which would have previously served a mainly trade-only clientele] had to build a marketplace because of restrictions in their brick and mortar assortment, and in how it could be accessed,” Lokschin said. “You might ask yourself, who really needs more selection? But there are new providers like Mano Mano and Amazon, both offering millions of products. Older companies then have to become marketplaces themselves to remain competitive.”

It seems that even Spryker itself is not immune from that marketplace trend: Part of the funding will be to develop a technology AppStore, where it can itself offer third-party tools to companies to complement what it provides in terms of e-commerce tools.

“We integrate with hundreds of tech providers, including 30-40 payment providers, all of the essential logistics networks,” Lokschin said.

Spryker is part of that category of e-commerce businesses known as “headless” providers — by which they mean those using the tools do so by way of API-based architecture and other easy-to-integrate modules delivered through a “PaaS” (clould-based Platform as a Service) model.

It is not alone in that category: There have been a number of others playing on the same concept to emerge both in Europe and the U.S. They include Commerce Layer in Italy; another startup out of Germany called Commercetools; and Shogun in the U.S.

Spryker’s argument is that by being a newer company (founded in 2018) it has a more up-to-date stack that puts it ahead of older startups and more incumbent players like SAP and Oracle.

That is part of what attracted TCV and others in this round, which was closed earlier than Spryker had even planned to raise (it was aiming for Q2 of next year) but came on good terms.

“The commerce infrastructure market has been a high priority for TCV over the years. It is a large market that is growing rapidly on the back of e-commerce growth,” said Muz Ashraf, a principal at TCV, to TechCrunch. “We have invested across other areas of the commerce stack, including payments (Mollie, Klarna), underlying infrastructure (Redis Labs) as well as systems of engagement (ExactTarget, Sitecore). Traditional offline vendors are increasingly rethinking their digital commerce strategy, more so given what we are living through, and that further acts as a market accelerant.

“Having tracked Spryker for a while now, we think their solution meets the needs of enterprises who are increasingly looking for modern solutions that allow them to live in a best-of-breed world, future-proofing their commerce offerings and allowing them to provide innovative experiences to their consumers.”

Amazon asks judge to set aside Microsoft’s $10B DoD JEDI cloud contract win

It’s been more than two years since the Pentagon announced its $10 billion, decade long JEDI cloud contract, which was supposed to provide a pathway to technological modernization for U.S. armed forces. While Microsoft was awarded the contract in October 2019, Amazon went to court to protest that decision, and it has been in legal limbo ever since.

Yesterday marked another twist in this government procurement saga when Amazon released its latest legal volley, asking a judge to set aside the decision to select Microsoft. Its arguments are similar to ones it has made before, but this time takes aim at the Pentagon’s reevaluation process, which after reviewing the contract and selection process, still found in a decision released this past September that Microsoft had won.

Amazon believes that reevaluation was highly flawed, and subject to undue influence, bias and pressure from the president. Based on this, Amazon has asked the court to set aside the award to Microsoft .

The JEDI reevaluations and re-award decision have fallen victim to an Administration that suppresses the good-faith analysis and reasoning of career officials for political reasons — ultimately to the detriment of national security and the efficient and lawful use of taxpayer dollars. DoD has demonstrated again that it has not executed this procurement objectively and in good faith. This re-award should be set aside.

As you might imagine, Frank X. Shaw, corporate vice president for communications at Microsoft does not agree, believing his company won on merit and by providing the best price.

“As the losing bidder, Amazon was informed of our pricing and they realized they’d originally bid too high. They then amended aspects of their bid to achieve a lower price. However, when looking at all the criteria together, the career procurement officials at the DoD decided that given the superior technical advantages and overall value, we continued to offer the best solution,” Shaw said in a statement shared with TechCrunch.

As for Amazon, a spokesperson told TechCrunch, “We are simply seeking a fair and objective review by the court, regarding the technical errors, bias and political interference that blatantly impacted this contract award.”

And so it goes.

The Pentagon announced it was putting out a bid for a $10 billion, decade long contract in 2018, dubbing it JEDI, short for Joint Enterprise Defense Infrastructure. The procurement process has been mired in controversy from the start, and the size and scope of the deal has attracted widespread attention, much more than your typical government contract. It brought with it claims of bias, particularly by Oracle, that the bidding process was designed to favor Amazon.

We are more than two years beyond the original announcement. We are more than year beyond the original award to Microsoft, and it still remains stuck in a court battle with two major tech companies continuing to snipe at one another. With neither likely to give in, it will be up to the court to decide the final outcome, and perhaps end this saga once and for all.

Note: The DoD did not respond to our request for comment. Should that change, we will update the story.

Hightouch raises $2.1M to help businesses get more value from their data warehouses

Hightouch, a SaaS service that helps businesses sync their customer data across sales and marketing tools, is coming out of stealth and announcing a $2.1 million seed round. The round was led by Afore Capital and Slack Fund, with a number of angel investors also participating.

At its core, Hightouch, which participated in Y Combinator’s Summer 2019 batch, aims to solve the customer data integration problems that many businesses today face.

During their time at Segment, Hightouch co-founders Tejas Manohar and Josh Curl witnessed the rise of data warehouses like Snowflake, Google’s BigQuery and Amazon Redshift — that’s where a lot of Segment data ends up, after all. As businesses adopt data warehouses, they now have a central repository for all of their customer data. Typically, though, this information is then only used for analytics purposes. Together with former Bessemer Ventures investor Kashish Gupta, the team decided to see how they could innovate on top of this trend and help businesses activate all of this information.

hightouch founders

HighTouch co-founders Kashish Gupta, Josh Curl and Tejas Manohar.

“What we found is that, with all the customer data inside of the data warehouse, it doesn’t make sense for it to just be used for analytics purposes — it also makes sense for these operational purposes like serving different business teams with the data they need to run things like marketing campaigns — or in product personalization,” Manohar told me. “That’s the angle that we’ve taken with Hightouch. It stems from us seeing the explosive growth of the data warehouse space, both in terms of technology advancements as well as like accessibility and adoption. […] Our goal is to be seen as the company that makes the warehouse not just for analytics but for these operational use cases.”

It helps that all of the big data warehousing platforms have standardized on SQL as their query language — and because the warehousing services have already solved the problem of ingesting all of this data, Hightouch doesn’t have to worry about this part of the tech stack either. And as Curl added, Snowflake and its competitors never quite went beyond serving the analytics use case either.

Image Credits: Hightouch

As for the product itself, Hightouch lets users create SQL queries and then send that data to different destinations — maybe a CRM system like Salesforce or a marketing platform like Marketo — after transforming it to the format that the destination platform expects.

Expert users can write their own SQL queries for this, but the team also built a graphical interface to help non-developers create their own queries. The core audience, though, is data teams — and they, too, will likely see value in the graphical user interface because it will speed up their workflows as well. “We want to empower the business user to access whatever models and aggregation the data user has done in the warehouse,” Gupta explained.

The company is agnostic to how and where its users want to operationalize their data, but the most common use cases right now focus on B2C companies, where marketing teams often use the data, as well as sales teams at B2B companies.

Image Credits: Hightouch

“It feels like there’s an emerging category here of tooling that’s being built on top of a data warehouse natively, rather than being a standard SaaS tool where it is its own data store and then you manage a secondary data store,” Curl said. “We have a class of things here that connect to a data warehouse and make use of that data for operational purposes. There’s no industry term for that yet, but we really believe that that’s the future of where data engineering is going. It’s about building off this centralized platform like Snowflake, BigQuery and things like that.”

“Warehouse-native,” Manohar suggested as a potential name here. We’ll see if it sticks.

Hightouch originally raised its round after its participation in the Y Combinator demo day but decided not to disclose it until it felt like it had found the right product/market fit. Current customers include the likes of Retool, Proof, Stream and Abacus, in addition to a number of significantly larger companies the team isn’t able to name publicly.

Tive nabs $12M Series A to track shipment conditions in real time

Tive, a Boston-based startup, is building a hardware and software platform to help track the conditions of a shipment like say food or medicine to make sure it is stored under the proper conditions as it moves from farm or factory to market. Today, the company announced a $12 million Series A.

RRE Ventures led the round with help from new investor Two Sigma Ventures and existing investors NextView Ventures, Hyperplane Ventures, One Way Ventures, Fathom Ventures and other unnamed individuals. The company has now raised close to $17 million, according to Crunchbase data.

Tive helps companies all over the world track their shipments in a very specific way,” company co-founder and CEO Krenar Komoni told me. Using a tracking device the company created, customers can press a button, place the tracker on a palette or in a container, and it begins transmitting shipment data like temperature, shock, light exposure, humidity and location data in real time to ensure that the shipment is moving safely to market under proper conditions.

He said that they are the first company to create single-use 5G trackers, meaning the shipping company doesn’t have to worry about managing, maintaining, recharging or returning them (although they encourage that by giving a discount for future orders on returned items).

Tive tracker over computer displaying tracking data software.

Tive hardware tracker and data tracking software. Image Credit: Tive

The approach seems to be working. Komoni reports that revenue has grown 570% in 2020 as the product-market fit has become more acute with digitization hitting the supply chain in a big way. He says that in particular customers and investors like the company’s full-stack approach.

“What’s interesting […] and why we are resonating with customers and also why investors like it, is because we’re providing the full stack, meaning the hardware, the software, the platform and the APIs to major transportation management systems,” Komoni explained.

The company has 22 employees and expects to double that number in 2021. As he grows the company, Komoni says that as an immigrant founder, he’s particularly sensitive to diversity and inclusion.

“I’m an immigrant myself. I grew up in Kosovo, came to the U.S. when I was 17 years old, went to high school here in Vermont. I’m a U.S. citizen, but part of who I am is being open to different cultures and different nationalities. It’s just part of my nature,” he says.

The company was founded in 2015 and its facilities are in Boston. It has continued shipping devices throughout the pandemic, and that has meant figuring out how to operate in a safe way with some employees in the building. He expects the company will have more employees operating out of the office as we move past the pandemic. He also has an engineering operation in Kosovo.

Parsec raises $25M from a16z to power remote work and cloud gaming

Parsec, a startup that’s built streaming technology for both work and play, is announcing that it has raised $25 million in Series B funding.

This brings Parsec’s total funding to $33 million, according to Crunchbase. The round was led by Andreessen Horowitz, with the firm’s general partner Martin Casado joining the board. Previous investors Lerer Hippeau, Makers Fund, NextView Ventures and Notation Capital also participated.

CEO Benjy Boxer told me that since he and CTO Chris Dickson founded the company in 2016, the vision has always been “to make it easier for people to connect to their technology, software and content from anywhere, on any device.”

They started out by helping gamers access their gaming PCs from other devices (the Parsec app is currently available for Windows, Mac, Linux, Android, Raspberry Pi and the web).

“From the beginning, we thought that if we could build something that is great for gaming, it will be great for everything,” Boxer said.

But it was a natural transition to other use cases, since some of the people using Parsec to play games in their free time also turned out to work at TV production companies, video game companies or in other jobs where they need access to high-end workstations. That’s why the company launched Parsec for Teams this year, which offers the same low-latency remote experience, while also adding features like encryption, group permissions and collaboration on the same file.

Parsec screenshot

Image Credits: Parsec

“The performance of Parsec is just way above everything else,” Boxer said. “People forget they’re using Parsec.”

Parsec works with major gaming clients like EA, Ubisoft, Blizzard Entertainment and Square Enix, and it’s also being used in industries like architecture, engineering and video broadcast/production/post-production.

And as you might imagine, the need for something like this has only increased during the pandemic. Boxer said customers have found that the platform is saving their employees more than an hour a day by eliminating the commute and giving them high-speed access to their workstations — rather than, say, having to wait an hour for a 100 gigabyte file to download.

And most of those clients anticipate that after the pandemic, their employees will continue for work from home for part of the time.

“So in that scenario, people are bringing their computers back to the office, and they can use Parsec to make sure it’s always accessible to them,” Boxer said.

On the consumer side, he said that where usage was previously heaviest during the weekends, during the pandemic “there’s no spike anymore on the weekends, people are playing all the time.”

Boxer added that the company will continue developing the core platform, leading to improvements for both gaming and enterprise users, while there’s a separate team focused on building administrative and collaborative features.

 

Twitter taps AWS for its latest foray into the public cloud

Twitter has a lot going on, and it’s not always easy to manage that kind of scale on your own. Today, Amazon announced that Twitter has signed a multi-year agreement with AWS to run its real-time timelines. It’s a major win for Amazon’s cloud arm.

While the companies have worked together in some capacity for over a decade, this marks the first time that Twitter is tapping AWS to help run its core timelines.

“This expansion onto AWS marks the first time that Twitter is leveraging the public cloud to scale their real-time service. Twitter will rely on the breadth and depth of AWS, including capabilities in compute, containers, storage and security, to reliably deliver the real-time service with the lowest latency, while continuing to develop and deploy new features to improve how people use Twitter,” the company explained in the announcement.

Parag Agrawal, chief technology officer at Twitter, sees this as a way to expand and improve the company’s real-time offerings by taking advantage of AWS’s network of data centers to deliver content closer to the user. “The collaboration with AWS will improve performance for people who use Twitter by enabling us to serve Tweets from data centers closer to our customers at the same time as we leverage the Arm-based architecture of AWS Graviton2 instances. In addition to helping us scale our infrastructure, this work with AWS enables us to ship features faster as we apply AWS’s diverse and growing portfolio of services,” Agrawal said in a statement.

It’s worth noting that Twitter also has a relationship with Google Cloud. In 2018, it announced it was moving its Hadoop clusters to GCP.

This announcement could be considered a case of the rich getting richer as AWS is the leader in the cloud infrastructure market by far, with around 33% market share. Microsoft is in second with around 18% and Google is in third with 9%, according to Synergy Research. In its most recent earnings report, Amazon reported $11.6 billion in AWS revenue, putting it on a run rate of over $46 billion.

Vista’s $3.5B purchase of Pluralsight signals a maturing edtech market

On Monday, Pluralsight, a Utah-based startup that sells software development courses to enterprises, announced that it has been acquired by Vista for $3.5 billion.

The deal, yet to close, is one of the largest enterprise buys of the year: Vista is getting an online training company that helps retrain techies with in-demand skills through online courses in the midst of a booming edtech market. Additionally, the sector is losing one of its few publicly traded companies just two years after it debuted on the stock market.

The Pluralsight acquisition is largely a positive signal that shows the strength of edtech’s capital options as the pandemic continues.

Investors and founders told Techcrunch that the Pluralsight acquisition is largely a positive signal that shows the strength of edtech’s capital options as the pandemic continues.

“What’s happening in edtech is that capital markets are liquidating,” said Deborah Quazzo, managing partner of GSV Advisors.

Quazzo, a seed investor in Pluralsight, said the ability to move fluidly between privately held and publicly held companies is a characteristic of tech sectors with deep capital markets, which is different from edtech’s “old days, where the options to exit were very narrow.”

AWS introduces new Chaos Engineering as a Service offering

When large companies like Netflix or Amazon want to test the resilience of their systems, they use chaos engineering tools designed to help them simulate worst-case scenarios and find potential issues before they even happen. Today at AWS re:Invent, Amazon CTO Werner Vogels introduced the company’s Chaos Engineering as a Service offering called AWS Fault Injection Simulator.

The name may lack a certain marketing panache, but Vogels said that the service is designed to help bring this capability to all companies. “We believe that chaos engineering is for everyone, not just shops running at Amazon or Netflix scale. And that’s why today I’m excited to pre-announce a new service built to simplify the process of running chaos experiments in the cloud,” Vogels said.

As he explained, the goal of chaos engineering is to understand how your application responds to issues by injecting failures into your application, usually running these experiments against production systems. AWS Fault Injection Simulator offers a fully managed service to run these experiments on applications running on AWS hardware.

AWS Fault Injection Simulator workflow.

Image Credits: Amazon / Getty Images

“FIS makes it easy to run safe experiments. We built it to follow the typical chaos experimental workflow where you understand your steady state, set a hypothesis and inject faults into your application. When the experiment is over, FIS will tell you if your hypothesis was confirmed, and you can use the data collected by CloudWatch to decide where you need to make improvements,” he explained.

While the company was announcing the service today, Vogels indicated it won’t actually be available until some time next year.

It’s worth noting that there are other similar services out there by companies, like Gremlin, which are already providing a broad Chaos Engineering Service as a Service offering.

Vista acquires IT education platform Pluralsight for $3.5B

The hectic M&A cycle we have seen throughout 2020 continued this weekend when Vista Equity Partners announced it was acquiring Pluralsight for $3.5 billion.

That comes out to $20.26 per share. The company stock closed on Friday at $18.50 per share on a market cap of over $2.7 billion.

With Pluralsight, Vista gets an online training company that helps educate IT professionals, including developers, operations, data and security, with a suite of online courses. As the pandemic has taken hold, it has breathed new life into edtech, but even before that, there was a market for upskilling IT Pros online.

This trend certainly didn’t escape Monti Saroya, co-head of the Vista Flagship Fund and senior managing director at Vista. “We have seen firsthand that the demand for skilled software engineers continues to outstrip supply, and we expect this trend to persist as we move into a hybrid online-offline world across all industries and interactions, with business leaders recognizing that technological innovation is critical to business success,” he said in a statement.

As is typical for acquired companies, Pluralsight CEO Aaron Skonnard sees this as a way to grow the company more quickly. “The global Vista ecosystem of leading enterprise software companies provides significant resources and institutional knowledge that will open doors and help fuel our growth. We’re thrilled that we will be able to leverage Vista’s expertise to further strengthen our market leading position,” Skonnard said in a statement.

In a 2017 interview with TechCrunch’s Sarah Buhr, Skonnard described the company as an enterprise SaaS learning platform. It goes beyond simply offering the courses by giving professionals in a given category such as developer or IT operations the ability to measure their skills and abilities against other pros in that category. He saw this assessment capability as a big differentiator.

“Our platform is ultimately focused on closing the technology skills gap throughout the world,” Skonnard told Buhr.

Pluralsight, which was founded in 2004, raised more than $190 million before going public in 2018. The company has 1,700 employees and more than 17,000 customers. The acquisition is subject to standard regulatory oversight, but is expected to close in the first half of next year. Once that happens, the company will go private once again.